Pay-Per-Click [PPC] Advertising

Gladiator Law Marketing provides online ad management services for law firms that include both primary and supplementary PPC advertising solutions. As with all our Web marketing solutions, you can choose to work with us as much, or as little, as works best for your needs. We offer campaign configuration and setup solutions; ongoing ad management services; hourly consulting; and PPC auditing services. [Read More: Our Client-Empowerment Model, Client Bill of Rights, Multi-Vendor Solutions]

Pay-Per-Click (PPC) [Cost-Per-Click, CPC] advertising can be an effective, and often necessary, strategy to expand your firm’s Web visibility and reach. PPC advertising can offer support for online branding/rebranding initiatives and can be a valuable driver of traffic to your law firm’s website(s). Some data even reports higher click-through rates (CTRs) for organic search results when there is an accompanying PPC ad on the page.
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Pay-Per-Click advertising is a key consideration for any search marketing campaign and is often coupled with search engine optimization (SEO) initiatives to secure broad, dominant search engine visibility. By partnering PPC and SEO search marketing initiatives, your firm benefits from increased saturation on the search engine results pages and expanded access to potential clients.

Pay-Per-Click (PPC) advertising can also be employed independently of a search engine optimization (SEO) campaign. Your firm may want to secure immediate online visibility in response to an event (product recall, foodborne illness alert, etc.). You may consider utilizing PPC advertising to promote your firm’s social media marketing. Sometimes law firms may activate PPC ad campaigns during traditionally slow times of the year to boost activity.

Whether coordinated as a supportive initiative to search engine optimization (SEO) strategies or deployed as an independent marketing campaign, PPC advertising is an effective approach to expanding your law firm’s visibility and traffic.

Reach out and let’s talk about the benefits that may be available to your law firm through Pay-Per-Click (PPC) advertising. Call 1(888)683-3212 or contact us online.