Gladiator Law Marketing Blog
Month:
- April 17
- Marketing
How To See the Opportunities for Law Firm Growth
The old adage says that “business leaders need to work on their business as well as work in their business.” This is certainly true for attorneys who want to grow their law firms. In the legal business, professionals tend to be very good at worrying and seeing the crises, but are they as quick to see the opportunities? This is a question lawyers should ask themselves frequently so they can swiftly spot opportunities to expand their client list and increase revenues....
- March 21
- Marketing Web Marketing
How to Create a Law Firm Marketing Plan and Manage the Budget
There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” This is certainly true of growing your law firm. That’s why writing a strategic, actionable, and measurable law firm marketing plan is so important. It’s a roadmap that tells you how to get from “here” to “there” and increase profits along the way. You wouldn’t take a family vacation without a GPS, smartphone, or folded map in your g...
- February 19
- SEM / SEO / PPC
How To Decide If PPC Is Right for Your Law Firm
Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless, leaving many to wonder how to decide if PPC is right for your law firm. PPC advertising can be highly effective; when done right, PPC campaigns can supercharge a multi-layered online marketing strategy that elevates your law firm...
- January 22
- Marketing Networking
How To Network at Legal Marketing Conferences in 2024
It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that can impact your law firm’s lead generation and conversion rates. Now more than ever, with the meteoric rise of AI...
- December 18
- Web Marketing
How To Write Exceptional Law Firm Blogs
Roughly 57% of people search on their own for a lawyer, and younger clients are very concerned about a law firm’s online presence, according to Attorney at Work. That means your law firm needs to be visible and active in the digital world. In addition to having a website, one of the best ways to boost your online authority is to regularly generate a newsy, informative...
- October 12
- Web Marketing
How to Get Testimonials for Law Firms
For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbiased, third-party reviews are convincing and persuasive to other potential clients. So, let’s take a closer look at how to get testimonials for law firms. Consider...
- June 1
- Marketing
Are Legal Directories Worth the Money?
As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing. They can be quite persuasive. But how do you know when to respond to these inquiries and when to discard them? You may be asking yourself: “Are legal directories worth the money?” The answer is, “It depends.” There are no hard and fast rules. First, if you have a l...
- March 9
- General
How to Make Your Law Firm Staff Feel Appreciated
A happy workforce is a productive workforce. When employees feel appreciated and valued, they will go the extra mile to finish a legal brief, deliver documents to a courthouse, and answer your law firm telephones with cheerfulness and compassion. The intrinsic value of satisfied law firm staff cannot be overstated. When a potential client calls your firm or walks into your office reception area, they can sense the atmosphere and assess within minutes whether your law firm is the...
- February 21
- Guides
Featured Snippets for Lawyers
If you want your online content to be featured at the very top of a search results page and dramatically increase the likelihood that a user will see you, then it’s important to know more about featured snippets for lawyers. Featured snippets can drive the following: Increase click-through rates to your website Highlight your law firm in a crowded field of competitors Provide first-click answers to potential clients&...
- February 9
- Web Marketing
How To Have a Successful Photo Shoot for Your Law Firm
A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference. If you’re a novice in the world of photographs, you may be asking how to have a successful photo shoot for your law firm. Read on to learn the lay of the visual land and find handy tips for ensuring that your photos speak volumes. How Law Firms Can Take Advantage of Photography...
