Gladiator Law Marketing Blog

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How to Choose a URL for Your Law Firm

How to Choose a URL for Your Law Firm

Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like how to choose a URL for your law firm. Never overlook a chance to create a positive brand image for your firm, and this includes naming your URL. Too often, firms quickly overlook decisions about their URL and end up choosing domain names that are predictable and uninspired. Be sure you don’t make this mistake....

Does Social Media Improve Law Firm SEO?

Does Social Media Improve Law Firm SEO?

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll often read is that social media has no effect on SEO. But is it true that social media does not affect SEO? The answer is, “it depends.” Back in 2014, former Google executive Matt Cutts released a video saying social doesn’t count toward s...

7 Tips for Creating an Exceptional Law Firm Website

7 Tips for Creating an Exceptional Law Firm Website

Every law firm wants a stand-out website that gives them a competitive edge. But with so many law firms in your market – not to mention the huge national firms – how do you ensure that your website and online marketing efforts cut through the noise and gain visibility? Here are 7 tips for creating an exceptional law firm website that can help drive online traffic and increase click-through rates. Focus on:   Strong Design Effective SEO Compelling Conte...

The Cookies are Almost Gone and It’s Google’s Fault

Missing the sriracha with your pho? Find yourself trading a favorite child for the last bag of coffee? Worried the new car you just ordered will arrive in time for Christmas 2024? It’s not failing supply chains causing the demise of cookies, but Google’s decision to let the cookie crumble. Thankfully, this is the third-party cookie variety, but I, for one, don’t take lightly the willful phasing out of any type of cookie. Do not ask for whom the bell tolls – it Tollhouses for thee!...

EAT for Lawyers SEO

EAT for Lawyers

While “EAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EAT for lawyers speaks to the credibility and perceived authority of an attorney within the legal field. It lets Google know if the content on your law firm website is well-researched, vetted, and backed up by years of experience and education. Defining EAT for Lawyers “EAT” is insider SEO lingo for the elements tha...

Historical Optimization for Law Firms

Historical Optimization for Law Firms

Every law firm wants a vibrant and dynamic website that gets lots of traffic and converts visitors into leads. One strategy for doing this is to refresh older content in addition to creating new content each month. Why rely solely on writing new blogs and pages when you can update what were once well-performing articles that have lost their luster and faded over time? Known as “historical optimization,” this underutilized strategy allows you to get more mileage out of work you’ve alre...

Lawyers Awards gavel of justice

List of Awards for Lawyers

Attorney awards are plentiful, though sometimes misleading to the general public. Some awards carry outstanding prestige and even financial stipends, while others are just an easy way to toot your own horn. So, beware. With increasing competition, law firms are looking for ways to differentiate themselves while still staying within the bar rules. Most awards that you have heard of are, in fact, paid advertisements rather than something that was earned, with a few exceptions. The more obscure awa...

21 Marketing Ideas for Small Law Firms

21 Marketing Ideas for Small Law Firms

Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year. But with some creativity, focus, and little time, there are many marketing ideas for small law firms that can produce outstanding results. Best of all, they cost little or nothing to implement. At Gladiator Law Marketing, we’ve put together a l...

social media platforms

Social Proof for Lawyers

Today’s consumers play a unique version of “follow the leader” when it comes to choosing products and services to purchase. It’s called “social proof,” and the value of social proof for lawyers cannot be overstated. To combat uncertainty, consumers mimic other consumers and join the herd by choosing products approved of by their peers – especially online. The crowd is the leader they follow. In other versions of social proof, the leader might be a celebrity, an expert, friends,...

Lead Gen for Lawyers

Should Attorneys Buy Leads?

Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you thinking… that many leads for only pennies?!?!? Why, I’d be a fool not to jump in! But be sure you know what you are jumping into. Do your due diligence, ask the right questions, apply your common...

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