Gladiator Law Marketing Blog
Month:
- December 2
- SEM / SEO / PPC
Should Attorneys Buy Leads?
Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you thinking… that many leads for only pennies?!?!? Why, I’d be a fool not to jump in! But be sure you know what you are jumping into. Do your due diligence, ask the right questions, apply your common...
- October 28
- Guides
How To Get Reviews for Law Firm
Getting client reviews is one of the most important – and inexpensive – things you can do to turbocharge your online marketing efforts. Clients listen to other clients when it comes to choosing a lawyer. They want to know about the quality of your legal services, and they want to hear whether you were successful in representing your clients. Consider these important statistics about online reviews: 79% of consumers...
- April 5
- SEM / SEO / PPC
How Does Voice Search Affect SEO?
Voice search is a burgeoning frontier in SEO as more and more people speak into their smart devices rather than peck with fingers on keyboards. Devices like smartphones, voice-activated smart speakers and in-vehicle voice connectivity are ubiquitous these days. They provide an ease of use that was unimaginable just a few short years ago. Google’s algorithm – especially after the advent of...
- March 29
- Marketing
Marketing for Lawyers: 6 Tips for Outstanding Attorney Bios
Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A compelling bio can help you rise head and shoulders above your competition. Clients use attorney bios as a selection method. Bios are one way they compare you to other lawyers before deciding who to call. This is true of individuals as well as c...
- February 15
- Web Marketing
Local Service Ads for Lawyers
In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software. It is designed to match potential customers with local firms and businesses. There’s been a lot of buzz lately about Local Service...
- November 2
- Marketing Web Marketing
7 Legal Myths to Debunk
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal field. So as lawyers, you can...
- September 11
- Marketing Web Marketing
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly engage with your law firm sig...
- July 24
- Marketing Web Marketing
How to Create Exceptional Law Firm Advertising
ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exercise, but it can also be a strategic weapon that propels your law firm ahead of the competition. Any spending on advertising should be planned, measured, and analyzed after placement to...
- May 4
- Guides
How to Support Your Community and Be a Hometown Law Firm
Investing in your community can be a powerful brand-building endeavor and go a long way in creating goodwill for your law firm. Particularly if it is done with caring, enthusiasm and hometown pride. Whether it’s getting involved with the Kiwanis Club, sponsoring a Little League baseball team, contributing to local charities or sponsoring a 5K run – all of these activities signal to your community that you’re invested in people there and deeply appreciate their patronage. Community servi...
- February 26
- SEM / SEO / PPC SEO News
Know Your Q & A: What Do People Ask Google?
When people search for information online, it’s important to remember that they often ask questions that are full sentences. This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather than write them. So, what does this have to do with law firm websites and your ability to market your firm? Turns out, EVERYTHING!...
