As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing.  They can be quite persuasive.  But how do you know when to respond t[...]

Building a strong brand presence in your local community is crucial for the growth and success of your law firm. While digital marketing can help you reach a wide audience, it’s important to focus on building a loyal customer base in your local com[...]

Law firms conduct client intake when they have new or prospective clients. The intake process involves signing up or onboarding new clients. When performing client intake, law firms gather basic information about the client, like their contact detail[...]

It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that may influence your law firm’s lead generation and conversi[...]

Even with all the powerful opportunities in digital marketing today, offline marketing should still be a central part of your overall strategy. Though the world has undergone a digital revolution, businesses that ignore the benefits of good old-fashi[...]

Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year.[...]

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity[...]

Today’s consumers are rapidly evolving and changing, and this means their behaviors and preferences are very different than they were just five or ten years ago. The implications for law firms are significant. Increasingly, today’s legal consum[...]