It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that may influence your law firm’s lead generation and conversi[...]

Even with all the powerful opportunities in digital marketing today, offline marketing should still be a central part of your overall strategy. Though the world has undergone a digital revolution, businesses that ignore the benefits of good old-fashi[...]

Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year.[...]

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity[...]

Today’s consumers are rapidly evolving and changing, and this means their behaviors and preferences are very different than they were just five or ten years ago. The implications for law firms are significant. Increasingly, today’s legal consum[...]

There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.”  This is certainly true of growing your law firm.  That’s why writing a strategic, act[...]

Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A [...]

Whew! We made it! Well, almost. In a few weeks, 2020 will draw to a close and we’ll tie a bow on what can only be described as a wild reindeer ride of a year. So, as we enter the holiday season, how do we celebrate and how do we prepare for wha[...]