Gladiator Law Marketing Blog
Category: Marketing
- March 29
- Marketing
Marketing for Lawyers: 6 Tips for Outstanding Attorney Bios
Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A compelling bio can help you rise head and shoulders above your competition. Clients use attorney bios as a selection method. Bios are one way they compare you to other lawyers before deciding who to call. This is true of individuals as well as c...
- November 2
- Marketing Web Marketing
7 Legal Myths to Debunk
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal field. So as lawyers, you can...
- September 11
- Marketing Web Marketing
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly engage with your law firm sig...
- July 24
- Marketing Web Marketing
How to Create Exceptional Law Firm Advertising
ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exercise, but it can also be a strategic weapon that propels your law firm ahead of the competition. Any spending on advertising should be planned, measured, and analyzed after placement to...
- November 22
- Marketing Web Marketing
Ultimate Guide: Law Firm Differentiation and Branding
So, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential clients that tip the scales in your favor and cause them to choose your firm. Notice we said “authentic,” which means that they need to be unique, and you have to perform to them. Also, you want to make sure that they are not clich...
- December 14
- Marketing Web Marketing
10 Ways YOU Can Market Your Law Firm
Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA’s recommended tips are...
- December 7
- Marketing Web Marketing
Black Hat Marketing – And How to Avoid It
In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad not just by their actions, but by the clothes they wore. The good guys wore white hats. The bad ones wore black hats. Simple enough, right? The early days of online marketing were also...
- May 15
- Marketing Social Media Web Marketing
The Follow-Up: An Essential Part of Law Marketing
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effectively leverage your strateg...
- February 17
- Marketing Web Marketing
Common Marketing Advice That Could Be Bad For Law Firms
The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not begin to search for an attorney or show any interest in legal topics until they are in need of an attorney, so law firm marketing is just different. Build A Loyal Social Following – This has been the social media...
