Gladiator Law Marketing Blog
Category: SEM / SEO / PPC
- February 27
- SEM / SEO / PPC Web Marketing
Responding to Negative Reviews – A Tactical How-To
Ouch! It really stings when someone writes a negative review on social media about your firm. As you begin to read, your eyes get big, and you start to hyperventilate and … what you do next will define the experience. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over. Remember that old adage about life is 10% what happens to you and 90% how you respond? Yep, same is true here. You can lose s...
- February 9
- SEM / SEO / PPC
Dark Side of PPC
Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics (Like income.) To top it all off, PPC starts to produce immediate results because it catapults your firm to the top of the search engine results. So, what could potentially be bad about PPC?...
Want to Learn More About Online Marketing for Your Law Firm? Begin Here…
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence...
- June 1
- SEM / SEO / PPC
The Future of SEO and Online Marketing
Search Engine Optimization (SEO) has long been the “secret sauce” of website design. The challenge is, and always has been, that SEO is a constantly moving target. New search devices and ever-changing algorithms can make it difficult for companies, especially smaller organizations, to keep up. SEO is so valuable to companies of all sizes that over $70 billion is expected to be spent on SEO services t...
- March 1
- SEM / SEO / PPC
I just launched my first website. Is my SEO campaign working?
Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much money invested, how do you know if you are getting what you are paying for? What is in the contract? As with any investment, you need to know...
