Marketing a law office is far different from selling other products and services. Many times, prospective clients are confused, afraid or angry when searching for an attorney. They want to be assured someone is there to look out for them, to be [...]

Small Change, Big Help One thing you can change today, to take better control of your marketing... include in your marketing conversations the person who answers the phone. It's that easy, and the benefits can be seen in a wide variety of ways. [...]

Online reviews have quickly established themselves as a prominent part of digital marketing. What people once did privately, discussing business experiences with their friends and family members, they can now do publicly online. Online revie[...]

The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not[...]

We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing str[...]

Law firm digital marketing agencies get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head [...]

There are two primary means attorneys have at their fingertips to protect their SEO marketing investment and establish accountability: (a) The Marketing / Partnership Agreement; (b) Scheduled Campaign Performance Reports. Al Pacino’s charact[...]

Do you feel resentful towards SEO agencies that work with law firms and attorneys? Are you caught in a bad relationship and wonder if SEO is worth the investment any more? Do you reminisce about the good times, when everything was so easy and your he[...]