Attorney awards are plentiful, though sometimes misleading to the general public. Some awards carry outstanding prestige and even financial stipends, while others are just an easy way to toot your own horn. So, beware. With increasing competition, la[...]

Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year.[...]

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity[...]

It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that may influence your law firm’s lead generation and conversi[...]

Today’s consumers play a unique version of “follow the leader” when it comes to choosing products and services to purchase. It’s called “social proof,” and the value of social proof for lawyers cannot be overstated. To combat uncertaint[...]

Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you [...]

Getting client reviews is one of the most important – and inexpensive – things you can do to turbocharge your online marketing efforts. Clients listen to other clients when it comes to choosing a lawyer. They want to know about the quality of y[...]

Did you know that you have the opportunity to get a free business profile through Google My Business for lawyers? That’s right, you do! With 15 minutes and a little bit of information, you can create a GMB listing for your law firm that helps pot[...]