The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not[...]

We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing str[...]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you'll read often is that social media has no effect on SEO. Matt Cutts, Google's head of spam, has said that Twitter and Facebook have no role at[...]

Law firm digital marketing agencies get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head [...]

There are two primary means attorneys have at their fingertips to protect their SEO marketing investment and establish accountability: (a) The Marketing / Partnership Agreement; (b) Scheduled Campaign Performance Reports. Al Pacino’s charact[...]

Do you feel resentful towards SEO agencies that work with law firms and attorneys? Are you caught in a bad relationship and wonder if SEO is worth the investment any more? Do you reminisce about the good times, when everything was so easy and your he[...]

Have you noticed lately that it seems all lawyer website designs are starting to look the same? All 100% wide, each with a cascading set of sections on the homepage? Must be popular, right? Must work better, right? That’s why everyone is flocking t[...]

You thought you were in love with marketing your law firm on Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out pro[...]