Common Marketing Advice That Could Be Bad For Law Firms
February, 17, 2016
The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not[...]
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How Offline Marketing Can Help Your Online Strategy (And Vice Versa)
November, 20, 2015
We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing str[...]
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I heard that social media doesn’t have any effect on SEO. Is this true?
October, 17, 2015
Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you'll read often is that social media has no effect on SEO. Matt Cutts, Google's head of spam, has said that Twitter and Facebook have no role at[...]
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“Log in to YouTube and Make all of our Videos Viral”
October, 17, 2015
Law firm digital marketing agencies get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head [...]
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Practical Tips for Lawyers to Hold their SEO Company Accountable
October, 10, 2015
There are two primary means attorneys have at their fingertips to protect their SEO marketing investment and establish accountability:
(a) The Marketing / Partnership Agreement;
(b) Scheduled Campaign Performance Reports.
Al Pacino’s charact[...]
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Relationship Counseling for Attorneys & SEO Providers
October, 10, 2015
Do you feel resentful towards SEO agencies that work with law firms and attorneys? Are you caught in a bad relationship and wonder if SEO is worth the investment any more? Do you reminisce about the good times, when everything was so easy and your he[...]
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Beware the Zombie Law Firm Website Designs!
October, 10, 2015
Have you noticed lately that it seems all lawyer website designs are starting to look the same? All 100% wide, each with a cascading set of sections on the homepage? Must be popular, right? Must work better, right? That’s why everyone is flocking t[...]
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Facebook is a Gold Digger to Law Firm Marketing
October, 10, 2015
You thought you were in love with marketing your law firm on Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out pro[...]
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