Category: Marketing
Category: Marketing
Are Legal Directories Worth the Money?
- June 1, 2023
- Marketing
As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing. They can be quite persuasive. But how do you know when to respond to these inquiries and when to discard them? You may be asking yourself: “Are legal directories worth the money?” The answer is, “It depends.” There are no hard and fast rules.[ ... ]
How To Grow Brand Recognition in Your Community
- May 26, 2023
- Marketing
Building a strong brand presence in your local community is crucial for the growth and success of your law firm. While digital marketing can help you reach a wide audience, it’s important to focus on building a loyal customer base in your local community. By doing so, you can increase brand favorability and client referrals, and, ultimately, drive more business to your doorstep. What is Brand Recognition Brand recognition refers to a firm's overall visibili[ ... ]
Client Intake Guide for Lawyers
Law firms conduct client intake when they have new or prospective clients. The intake process involves signing up or onboarding new clients. When performing client intake, law firms gather basic information about the client, like their contact details and the information needed to take legal action. When done manually, the client intake can be time consuming for the client and law firm, especially for small firms. Also, it is unbillable, so lawyers don’t make money[ ... ]
Networking at Legal Conferences – Your Event Guide
- January 4, 2023
- Marketing Networking
It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that may influence your law firm’s lead generation and conversion rates going forward. One of the best ways to do that is to attend legal marketing conferences. So, Gladiator Law Marketing has put together this list of upcoming[ ... ]
Offline Marketing for Lawyers
- November 8, 2022
- Marketing
Even with all the powerful opportunities in digital marketing today, offline marketing should still be a central part of your overall strategy. Though the world has undergone a digital revolution, businesses that ignore the benefits of good old-fashioned marketing and advertising are doing so at their own peril. So, let’s unplug for a minute and talk about how you can augment your online strategy with these time-honored techniques employing offline marketing for lawye[ ... ]
21 Marketing Ideas for Small Law Firms
- April 19, 2022
- Marketing
Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year. But with some creativity, focus, and little time, there are many marketing ideas for small law firms that can produce outstanding results. Best of all, they cost little or nothing to implement. At Gladiator Law Marketing[ ... ]
Artificial Intelligence for Law Firm Marketing
- March 22, 2022
- Marketing Web Marketing
From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity, including law firm marketing. Attorneys ignore the threat (or opportunity) of AI at their own peril. Artificial intelligence for law firm marketing is an exciting frontier for those who know how to harness its power. La[ ... ]
Marketing for Lawyers: 6 Tips for Outstanding Attorney Bios
- March 29, 2021
- Marketing
Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A compelling bio can help you rise head and shoulders above your competition. Clients use attorney bios as a selection method. Bios are one way they compare you to other lawyers before deciding who to call. This is true of[ ... ]
7 Legal Myths to Debunk
- November 2, 2020
- Marketing Web Marketing
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal fiel[ ... ]
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
- September 11, 2020
- Marketing Web Marketing
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly e[ ... ]
