Category: Marketing
Category: Marketing
Content Marketing Tips for Bankruptcy Lawyers
- June 20, 2024
- Marketing
Does Content Marketing Work for Bankruptcy Lawyers? Content marketing can be a highly effective strategy for bankruptcy lawyers looking to attract new clients and build trust within their community. By providing valuable and relevant content, bankruptcy law firms can position themselves as authoritative sources of information, ultimately driving more potential clients to their services. Implementing a well-structured content marketing plan not only enhanc[ ... ]
How To See the Opportunities for Law Firm Growth
- April 17, 2024
- Marketing
The old adage says that “business leaders need to work on their business as well as work in their business.” This is certainly true for attorneys who want to grow their law firms. In the legal business, professionals tend to be very good at worrying and seeing the crises, but are they as quick to see the opportunities? This is a question lawyers should ask themselves frequently so they can swiftly spot opportunities to expand their client list and incr[ ... ]
How to Create a Law Firm Marketing Plan and Manage the Budget
- March 21, 2024
- Marketing Web Marketing
There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” This is certainly true of growing your law firm. That’s why writing a strategic, actionable, and measurable law firm marketing plan is so important. It’s a roadmap that tells you how to get from “here” to “there” and increase profits along the way. You wouldn’t take a family vacation without a GPS, smartphon[ ... ]
How To Network at Legal Marketing Conferences in 2024
- January 22, 2024
- Marketing Networking
It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that can impact your law firm’s lead generation and conversion rates. Now more than ever, with the met[ ... ]
How to Plan Now for a Year-End Law Firm Giveaway
- September 19, 2023
- Marketing Networking
Providing top-notch professional and competent legal service is essential for the success of every law firm, but to get the word out and increase your client base, you’ve got to do some marketing as well. There are many law firms out there, and the goal is to get current and potential clients to notice and feel good about your company. That way, when the need for legal services arises, there’s a strong chance they’ll recognize your brand and turn to you for h[ ... ]
Are Legal Directories Worth the Money?
- June 1, 2023
- Marketing
As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing. They can be quite persuasive. But how do you know when to respond to these inquiries and when to discard them? You may be asking yourself: “Are legal directories worth the money?” The answer is, “It depends.” There are no hard and fast rules.[ ... ]
How To Grow Brand Recognition in Your Community
- May 26, 2023
- Marketing
Building a strong brand presence in your local community is crucial for the growth and success of your law firm. While digital marketing can help you reach a wide audience, it’s important to focus on building a loyal customer base in your local community. By doing so, you can increase brand favorability and client referrals, and, ultimately, drive more business to your doorstep. What is Brand Recognition Brand recognition refers to a firm's overall visi[ ... ]
Client Intake Guide for Lawyers
Law firms conduct client intake when they have new or prospective clients. The intake process involves signing up or onboarding new clients. When performing client intake, law firms gather basic information about the client, like their contact details and the information needed to take legal action. When done manually, the client intake can be time consuming for the client and law firm, especially for small firms. Also, it is unbillable, so lawyers don’t make money[ ... ]
Networking at Legal Conferences – Your Event Guide
- January 4, 2023
- Marketing Networking
It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that may influence your law firm’s lead generation and conversion rates going forward. One of the best ways to do that is to attend legal marketing conferences. So, Gladiator Law Marketing has put together this list of upcoming[ ... ]
Offline Marketing for Lawyers
- November 8, 2022
- Marketing
Even with all the powerful opportunities in digital marketing today, offline marketing should still be a central part of your overall strategy. Though the world has undergone a digital revolution, businesses that ignore the benefits of good old-fashioned marketing and advertising are doing so at their own peril. So, let’s unplug for a minute and talk about how you can augment your online strategy with these time-honored techniques employing offline marketing for lawye[ ... ]
