Category: Marketing
Category: Marketing
21 Marketing Ideas for Small Law Firms
- April 19, 2022
- Marketing
Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year. But with some creativity, focus, and little time, there are many marketing ideas for small law firms that can produce outstanding results. Best of all, they cost little or nothing to implement. At Gladiator Law Marketing[ ... ]
Artificial Intelligence for Law Firm Marketing
- March 22, 2022
- Marketing Web Marketing
From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity, including law firm marketing. Attorneys ignore the threat (or opportunity) of AI at their own peril. Artificial intelligence for law firm marketing is an exciting frontier for those who know how to harness its power. La[ ... ]
Marketing for Lawyers: 6 Tips for Outstanding Attorney Bios
- March 29, 2021
- Marketing
Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A compelling bio can help you rise head and shoulders above your competition. Clients use attorney bios as a selection method. Bios are one way they compare you to other lawyers before deciding who to call. This is true of[ ... ]
7 Legal Myths to Debunk
- November 2, 2020
- Marketing Web Marketing
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal fiel[ ... ]
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
- September 11, 2020
- Marketing Web Marketing
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly e[ ... ]
How to Create Exceptional Law Firm Advertising
- July 24, 2020
- Marketing Web Marketing
It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exercise, but it can also be a strategic weapon that propels your law firm ahead of the competition. Any spending on advertising should be planned, measured, and analyzed after placement to determine its ROI. Most law firms’ marketing budgets are finite; and to get the m[ ... ]
Ultimate Guide: Law Firm Differentiation and Branding
- November 22, 2019
- Marketing Web Marketing
So, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential clients that tip the scales in your favor and cause them to choose your firm. Notice we said “authentic,” which means that they need to be unique, and you have to perform to them. Also, you want to make su[ ... ]
10 Ways YOU Can Market Your Law Firm
- December 14, 2018
- Marketing Web Marketing
Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA[ ... ]
Black Hat Marketing – And How to Avoid It
- December 7, 2018
- Marketing Web Marketing
In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad not just by their actions, but by the clothes they wore. The good guys wore white hats. The bad ones wore black hats. Simple enough, right? The early days of o[ ... ]
The Follow-Up: An Essential Part of Law Marketing
- May 15, 2018
- Marketing Social Media Web Marketing
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effecti[ ... ]
