Category: SEM / SEO / PPC

Responding to Negative Reviews – A Tactical How-To

February 27th, 2019 by Rachel Reynolds   |   Posted in SEM / SEO / PPC, Web Marketing

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing out and being filled with apprehension, let’s take a brief time out […]

Notes from the SEO Underground

February 26th, 2019 by Charlie Smith   |   Posted in SEM / SEO / PPC, SEO News

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. February may be the shortest month of the year, but that doesn’t mean it hasn’t been super busy in the SEO space. Google and other major players have rolled out updates […]

Dark Side of PPC

February 9th, 2019 by GLM Team   |   Posted in SEM / SEO / PPC

Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics (Like income.) To top it all off, PPC starts to produce immediate results because it catapults your firm to the top […]

Code Blue! Medic Update

October 8th, 2018 by GLM Team   |   Posted in SEM / SEO / PPC

– Originally Published by Plaintiff’s Attorney Marketing Newsletter By this point, I am sure many of you have become aware of the new Google algorithm update known as Medic. For those of you still waiting in the SEO emergency room, August’s update was the largest adjustment to the search algorithm since April 2012. Word on […]

Recent SEO News

August 16th, 2018 by Charlie Smith   |   Posted in SEM / SEO / PPC, SEO News

Welcome to the inaugural edition of Gladiator Law Marketing’s monthly SEO news update. Join us as we share some of the most relevant search engine news and recent top stories in the world of SEO. Let’s dive in. HTTPS “Not Secure”  First and foremost, Google Chrome began marking sites that are not HTTPS as “not […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]

What PPC Can Offer Your Law Firm

February 22nd, 2018 by GLM Team   |   Posted in SEM / SEO / PPC

If you’ve considered marketing your law firm online, you’ve probably read about pay-per-click marketing. It might sound like industry jargon, but it’s actually a powerful tool that targets potential clients based on their location and interest in your firm. Here’s how pay-per-click marketing for lawyers works. What is Pay-Per-Click Marketing? Pay-per-click marketing, which is also […]

The A-Z Of Law Firm Black Hat Techniques

August 30th, 2017 by Adam Draper   |   Posted in SEM / SEO / PPC

The digital ecosystem has become increasingly saturated. The amount of data available is projected to rise from 130 exabytes in 2005 to 40,000 by 2020. It is understandable, therefore, that brands want to find ways to ensure that their websites rank well and gain the attention and traffic they need to drive their digital success. Unfortunately, some […]

The Future of SEO and Online Marketing

June 1st, 2017 by Adam Draper   |   Posted in SEM / SEO / PPC

Search Engine Optimization (SEO) has long been the “secret sauce” of website design. The challenge is, and always has been, that SEO is a constantly moving target. New search devices and ever-changing algorithms can make it difficult for companies, especially smaller organizations, to keep up. SEO is so valuable to companies of all sizes that […]

I just launched my first website. Is my SEO campaign working?

March 1st, 2016 by Adam Draper   |   Posted in SEM / SEO / PPC

Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much money invested, how do you know if you are getting […]