Category: SEM / SEO / PPC

Programmatic Ads for Lawyers

August 21, 2024
Marketing SEM / SEO / PPC

To maintain an effective marketing campaign with measurable results, a law firm should employ a multi-channel approach that achieves maximum exposure across all forms of digital media – display, video, native, connected TV, and many others. It’s also important to target potential clients in every phase of the decision/purchasing journey, whether they’re just beginning to research a legal topic, are moments away from hiring a lawyer, or at any stage in between.[ ... ]

Humans vs. Robots: Picking the Best Audience for Your SEO Content

July 17, 2024
SEM / SEO / PPC

Web content is being produced at a staggering rate. All over and everywhere readers find tens of millions of pages on the web, from news sites to social media posts to law firm content. Readers are struggling to drink from a firehose and often feel overwhelmed. So how do you get your law firm online content noticed, and stand out from the crowd? Should you be writing for humans who read the content, or for algorithms like Google and Bing that rank content? This[ ... ]

SEO Strategies for Specialized Legal Practice Areas

June 20, 2024
SEM / SEO / PPC

Law firms are growing at a record pace in the U.S. While that’s great news for the profession overall, it also means increased marketing competition — especially for those in specialized types of law practices. If you don’t yet have an online presence or are struggling to build one, this news may make you panic a bit. Fortunately, understanding law firm SEO strategies can help. With good SEO for lawyers, you gain visibility and out-market your competition.[ ... ]

Understanding Local SEO for Employment Lawyers

June 20, 2024
SEM / SEO / PPC SEO News

As a lawyer, you likely have two goals — winning cases for your clients and finding more clients to serve. Often, having success in legal cases is easier than creating marketing ROI for lawyers. Still, you need to have a steady stream of clients coming in to grow your firm the way you’d like. Fortunately, having a solid strategy for local SEO can push you toward this goal and provide significant marketing ROI for attorneys. Simply put, understanding local[ ... ]

How To Respond to Negative Law Firm Reviews

June 19, 2024
SEM / SEO / PPC Web Marketing

Ouch! It really stings when someone writes a negative review on social media about your law firm or one of your attorneys. As you begin to read, your eyes get big, you start to hyperventilate, you scramble to see who wrote it, and... What you do next will define the experience going forward. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over. Remember the old adage -- life is 10% what happens to[ ... ]

How To Get Your Law Firm on the First Page of Google

May 20, 2024
Artificial Intelligence (AI) SEM / SEO / PPC Web Marketing

If you’re wondering how to get your law firm on the first page of Google, you’ll need to keep an eye on two very important developments: The rapid rise of AI-generated search results by ChatGPT, Claude, Gemini, Perplexity, and more. The emergence of much more sophisticated marketing content techniques that employ multiple channels to reach potential clients. Google is no longer the only player in town when it comes to search, t[ ... ]

How To Decide If PPC Is Right for Your Law Firm

February 19, 2024
SEM / SEO / PPC

Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless, leaving many to wonder how to decide if PPC is right for your law firm. PPC advertising can be highly effective; when done right, PPC campaigns can supercharge a multi-layered online marketing strategy that[ ... ]

AI: Is SEO Dead?

January 23, 2024
Artificial Intelligence (AI) SEM / SEO / PPC

The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked an end to marketing or search engine optimization (SEO) as we knew it, but because it signified a radical change on the horizon. With any significant change in the marketing environment or the introduction of a revolutionar[ ... ]

How Local SEO Can Benefit Your Law Firm

July 25, 2023
SEM / SEO / PPC

The benefits of local SEO for law firms lie in the idea that the legal profession is often highly localized. It depends on your area of practice, of course, but a large percentage of law firms attract clients from close by, often within their own town or city. When an ordinary person has a slip-and-fall accident, or needs legal representation after a DUI charge, they’re going to hire a lawyer near where they live, not in a different state or region of the U.[ ... ]

Leveraging Google Business Profile for Lawyers

January 10, 2023
SEM / SEO / PPC

Lawyers may or may not have heard that Google My Business has been renamed and updated to become Google Business Profile (GBP). This free listing offered by Google is a must-have for all law firms who want to increase their visibility and boost their online marketing efforts. Google offers this guidance abou[ ... ]