Category: SEM / SEO / PPC
Category: SEM / SEO / PPC
Can AI Boost Your Law Firm’s SEO? Yes—But Only If You Use It Right
- June 21, 2025
- Artificial Intelligence (AI) SEM / SEO / PPC
AI in Legal SEO — A Powerful Ally with Nuances to Navigate. Artificial intelligence is transforming the way law firms approach digital marketing and SEO, promising faster content creation, improved keyword targeting, and greater online visibility. Yet, as exciting as these possibilities are, the story isn’t as simple as “AI replaces human writers.” Recent research from leading institutions—including Emory University and Originality.ai - pai[ ... ]
The Meteoric Rise of Voice Search: Its Impact on Law Firm Marketing
- April 19, 2025
- SEM / SEO / PPC
Voice search has gained enormous traction and is rapidly becoming many consumers’ preferred method of searching for information online. Devices like smartphones, voice-activated smart speakers, and in-vehicle voice connectivity are ubiquitous these days, enabling users to speak their queries rather than peck with fingers on keyboards. Voice-activated devices provide an ease of use that was unimaginable just a few short years ago. To stay releva[ ... ]
EEAT for Lawyers
- April 18, 2025
- SEM / SEO / PPC
While “EEAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EEAT for lawyers speaks to the credibility and perceived authority of an attorney within the legal field. It lets Google know if the content on your law firm website is well-researched, vetted, and backed up by years of experience and education. Defining EEAT for Lawyers “EEAT” i[ ... ]
Programmatic Ads for Lawyers
- August 21, 2024
- Marketing SEM / SEO / PPC
To maintain an effective marketing campaign with measurable results, a law firm should employ a multi-channel approach that achieves maximum exposure across all forms of digital media – display, video, native, connected TV, and many others. It’s also important to target potential clients in every phase of the decision/purchasing journey, whether they’re just beginning to research a legal topic, are moments away from hiring a lawyer, or at any stage in between.[ ... ]
Humans vs. Robots: Picking the Best Audience for Your SEO Content
- July 17, 2024
- SEM / SEO / PPC
Web content is being produced at a staggering rate. All over and everywhere readers find tens of millions of pages on the web, from news sites to social media posts to law firm content. Readers are struggling to drink from a firehose and often feel overwhelmed. So how do you get your law firm online content noticed, and stand out from the crowd? Should you be writing for humans who read the content, or for algorithms like Google and Bing that rank content? This[ ... ]
SEO Strategies for Specialized Legal Practice Areas
- June 20, 2024
- SEM / SEO / PPC
Law firms are growing at a record pace in the U.S. While that’s great news for the profession overall, it also means increased marketing competition — especially for those in specialized types of law practices. If you don’t yet have an online presence or are struggling to build one, this news may make you panic a bit. Fortunately, understanding law firm SEO strategies can help. With good SEO for lawyers, you gain visibility and out-market your competition.[ ... ]
Understanding Local SEO for Employment Lawyers
- June 20, 2024
- SEM / SEO / PPC SEO News
As a lawyer, you likely have two goals — winning cases for your clients and finding more clients to serve. Often, having success in legal cases is easier than creating marketing ROI for lawyers. Still, you need to have a steady stream of clients coming in to grow your firm the way you’d like. Fortunately, having a solid strategy for local SEO can push you toward this goal and provide significant marketing ROI for attorneys. Simply put, understanding local[ ... ]
How To Respond to Negative Law Firm Reviews
- June 19, 2024
- SEM / SEO / PPC Web Marketing
Ouch! It really stings when someone writes a negative review on social media about your law firm or one of your attorneys. As you begin to read, your eyes get big, you start to hyperventilate, you scramble to see who wrote it, and... What you do next will define the experience going forward. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over. Remember the old adage -- life is 10% what happens to[ ... ]
How To Get Your Law Firm on the First Page of Google
- May 20, 2024
- Artificial Intelligence (AI) SEM / SEO / PPC Web Marketing
If you’re wondering how to get your law firm on the first page of Google, you’ll need to keep an eye on two very important developments: The rapid rise of AI-generated search results by ChatGPT, Claude, Gemini, Perplexity, and more. The emergence of much more sophisticated marketing content techniques that employ multiple channels to reach potential clients. Google is no longer the only player in town when it comes to sear[ ... ]
How To Decide If PPC Is Right for Your Law Firm
- February 19, 2024
- SEM / SEO / PPC
Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless, leaving many to wonder how to decide if PPC is right for your law firm. PPC advertising can be highly effective; when done right, PPC campaigns can supercharge a multi-layered online marketing strategy that[ ... ]
