Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics (Like income.) To top it all off, PPC starts to produce immediate results because it catapults your firm to the top […]

– Originally Published by Plaintiff’s Attorney Marketing Newsletter By this point, I am sure many of you have become aware of the new Google algorithm update known as Medic. For those of you still waiting in the SEO emergency room, August’s update was the largest adjustment to the search algorithm since April 2012. Word on […]

If you’ve considered marketing your law firm online, you’ve probably read about pay-per-click marketing. It might sound like industry jargon, but it’s actually a powerful tool that targets potential clients based on their location and interest in your firm. Here’s how pay-per-click marketing for lawyers works. What is Pay-Per-Click Marketing? Pay-per-click marketing, which is also […]

The digital ecosystem has become increasingly saturated. The amount of data available is projected to rise from 130 exabytes in 2005 to 40,000 by 2020. It is understandable, therefore, that brands want to find ways to ensure that their websites rank well and gain the attention and traffic they need to drive their digital success. Unfortunately, some […]

Search Engine Optimization (SEO) has long been the “secret sauce” of website design. The challenge is, and always has been, that SEO is a constantly moving target. New search devices and ever-changing algorithms can make it difficult for companies, especially smaller organizations, to keep up. SEO is so valuable to companies of all sizes that […]

Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much money invested, how do you know if you are getting […]