Category: SEM / SEO / PPC

The A-Z Of Law Firm Black Hat Techniques

August 30th, 2017 by Adam Draper   |   Posted in SEM / SEO / PPC

The digital ecosystem has become increasingly saturated. The amount of data available is projected to rise from 130 exabytes in 2005 to 40,000 by 2020. It is understandable, therefore, that brands want to find ways to ensure that their websites rank well and gain the attention and traffic they need to drive their digital success. Unfortunately, some […]

The Future of SEO and Online Marketing

June 1st, 2017 by Adam Draper   |   Posted in SEM / SEO / PPC

Search Engine Optimization (SEO) has long been the “secret sauce” of website design. The challenge is, and always has been, that SEO is a constantly moving target. New search devices and ever-changing algorithms can make it difficult for companies, especially smaller organizations, to keep up. SEO is so valuable to companies of all sizes that […]

I just launched my first website. Is my SEO campaign working?

March 1st, 2016 by Adam Draper   |   Posted in SEM / SEO / PPC

Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much money invested, how do you know if you are getting […]

We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing strategy in today’s business world. Yet, that doesn’t mean online marketing, and all […]