Category: SEM / SEO / PPC

Code Blue! Medic Update

October 8th, 2018 by Lisa Vaughn   |   Posted in SEM / SEO / PPC

– Originally Published by Plaintiff’s Attorney Marketing Newsletter By this point, I am sure many of you have become aware of the new Google algorithm update known as Medic. For those of you still waiting in the SEO emergency room, August’s update was the largest adjustment to the search algorithm since April 2012. Word on […]

Recent SEO News

August 16th, 2018 by Charlie Smith   |   Posted in SEM / SEO / PPC, SEO News

Welcome to the inaugural edition of Gladiator Law Marketing’s monthly SEO news update. Join us as we share some of the most relevant search engine news and recent top stories in the world of SEO. Let’s dive in. HTTPS “Not Secure”  First and foremost, Google Chrome began marking sites that are not HTTPS as “not […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]

What PPC Can Offer Your Law Firm

February 22nd, 2018 by Lisa Vaughn   |   Posted in SEM / SEO / PPC

If you’ve considered marketing your law firm online, you’ve probably read about pay-per-click marketing. It might sound like industry jargon, but it’s actually a powerful tool that targets potential clients based on their location and interest in your firm. Here’s how pay-per-click marketing for lawyers works. What is Pay-Per-Click Marketing? Pay-per-click marketing, which is also […]

The A-Z Of Law Firm Black Hat Techniques

August 30th, 2017 by Adam Draper   |   Posted in SEM / SEO / PPC

The digital ecosystem has become increasingly saturated. The amount of data available is projected to rise from 130 exabytes in 2005 to 40,000 by 2020. It is understandable, therefore, that brands want to find ways to ensure that their websites rank well and gain the attention and traffic they need to drive their digital success. Unfortunately, some […]

The Future of SEO and Online Marketing

June 1st, 2017 by Adam Draper   |   Posted in SEM / SEO / PPC

Search Engine Optimization (SEO) has long been the “secret sauce” of website design. The challenge is, and always has been, that SEO is a constantly moving target. New search devices and ever-changing algorithms can make it difficult for companies, especially smaller organizations, to keep up. SEO is so valuable to companies of all sizes that […]

I just launched my first website. Is my SEO campaign working?

March 1st, 2016 by Adam Draper   |   Posted in SEM / SEO / PPC

Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much money invested, how do you know if you are getting […]

We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing strategy in today’s business world. Yet, that doesn’t mean online marketing, and all […]