Category: SEM / SEO / PPC
Category: SEM / SEO / PPC
AI: Is SEO Dead?
- January 23, 2024
- Artificial Intelligence (AI) SEM / SEO / PPC
The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked an end to marketing or search engine optimization (SEO) as we knew it, but because it signified a radical change on the horizon. With any significant change in the marketing environment or the introduction of a revolutionar[ ... ]
How Local SEO Can Benefit Your Law Firm
- July 25, 2023
- SEM / SEO / PPC
The benefits of local SEO for law firms lie in the idea that the legal profession is often highly localized. It depends on your area of practice, of course, but a large percentage of law firms attract clients from close by, often within their own town or city. When an ordinary person has a slip-and-fall accident, or needs legal representation after a DUI charge, they’re going to hire a lawyer near where they live, not in a different state or region of the U.[ ... ]
Leveraging Google Business Profile for Lawyers
- January 10, 2023
- SEM / SEO / PPC
Lawyers may or may not have heard that Google My Business has been renamed and updated to become Google Business Profile (GBP). This free listing offered by Google is a must-have for all law firms who want to increase their visibility and boost their online marketing efforts. Google offers this guidance abou[ ... ]
Core Web Vitals for Law Firms
- October 5, 2022
- Design & UX SEM / SEO / PPC
You may have heard of “core web vitals,” but most busy lawyers don’t have time to do a deep dive into the finer points of technology and website construction. So here’s a primer on Core Web Vitals for law firms that we hope provides an executive summary. Core Web Vitals are related to back-end programming and design – the real nitty-gritty of website construction. Google says Core Web Vitals are really important, so disregard at your own peril[ ... ]
The Cookies are Almost Gone and It’s Google’s Fault
- September 12, 2022
- SEM / SEO / PPC
Missing the sriracha with your pho? Find yourself trading a favorite child for the last bag of coffee? Worried the new car you just ordered will arrive in time for Christmas 2024? It’s not failing supply chains causing the demise of cookies, but Google’s decision to let the cookie crumble. Thankfully, this is the third-party cookie variety, but I, for one, don’t take lightly the willful phasing out of any type of cookie. Do not ask for whom the bell tolls – i[ ... ]
Should Attorneys Buy Leads?
- December 2, 2021
- SEM / SEO / PPC
Understanding the Risks of Lead Generation Services Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you thinking… that many leads for only pennies?!?!? Why, I’d be a fool not to jump in! But be sure you know what you are jumping into. Do[ ... ]
Google Business Profile Optimization for Lawyers
- October 6, 2021
- SEM / SEO / PPC
Did you know that you have the opportunity to get a free business profile through Google Business Profile for lawyers? That’s right, you do! With 15 minutes and a little bit of information, you can create a GBP listing for your law firm that helps potential clients find you on the web and in person. According to the latest Google Business Profile Insights Study by[ ... ]
Know Your Q & A: What Do People Ask Google?
- February 26, 2020
- SEM / SEO / PPC SEO News
When people search for information online, it’s important to remember that they often ask questions that are full sentences. This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather than write them. So, what does this have to do with law firm websites and your ability to market your firm? Turns out, EVERYTHING![ ... ]
Dark Side of PPC
- February 9, 2019
- SEM / SEO / PPC
Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics (Like income.) To top it all off, PPC starts to produce immediate results because it catapults your firm to the top of the search engine results. So, what could potentially[ ... ]
Want to Learn More About Online Marketing for Your Law Firm? Begin Here…
- May 8, 2018
- SEM / SEO / PPC Social Media Web Marketing
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want[ ... ]
