Category: SEO News
Category: SEO News
Understanding Local SEO for Employment Lawyers
- June 20, 2024
- SEM / SEO / PPC SEO News
As a lawyer, you likely have two goals — winning cases for your clients and finding more clients to serve. Often, having success in legal cases is easier than creating marketing ROI for lawyers. Still, you need to have a steady stream of clients coming in to grow your firm the way you’d like. Fortunately, having a solid strategy for local SEO can push you toward this goal and provide significant marketing ROI for attorneys. Simply put, understanding local[ ... ]
How to Choose a URL for Your Law Firm
- December 19, 2022
- SEO News
Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like how to choose a URL for your law firm. Never overlook a chance to create a positive brand image for your firm, and this includes naming your URL. Too often, firms quickly overlook decisions about their URL and end up choosing domain names that are predictable and uninspired. Be sure you don’t make this mistake[ ... ]
Historical Optimization for Law Firms
- June 10, 2022
- SEO News
Every law firm wants a vibrant and dynamic website that gets lots of traffic and converts visitors into leads. One strategy for doing this is to refresh older content in addition to creating new content each month. Why rely solely on writing new blogs and pages when you can update what were once well-performing articles that have lost their luster and faded over time? Known as “historical optimization,” this underutilized strategy allows you to get more mileage o[ ... ]
Know Your Q & A: What Do People Ask Google?
- February 26, 2020
- SEM / SEO / PPC SEO News
When people search for information online, it’s important to remember that they often ask questions that are full sentences. This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather than write them. So, what does this have to do with law firm websites and your ability to market your firm? Turns out, EVERYTHING![ ... ]
