The ubiquity of social media has made it a valuable tool for law firms to increase their marketing reach. Social media allows marketers to target niche demographics, theoretically connecting the right people with the right attorneys. When businesses, particularly law firms, engage with social media, they should do so carefully. Anything posted online is permanent, and one bad post can terminally damage a business’s relationship with the public.[ ... ]
Podcasts are ubiquitous, and the public’s desire for more only seems to increase. New viral podcasts are being created every day, and it’s attractive to think that your law firm’s could be next. However, there are numerous factors that need to be considered before deciding to engage in a venture like this. Despite research demonstrating an eager public, there are cost barriers involved in producing a quality podcast. Time, effort, and money will be requ[ ... ]
Social media platforms are crucial tools for marketing in various industries, and the legal field is no exception. For most industries, possessing a presence across multiple social media platforms is key in targeting numerous demographics and audiences. One platform that has gained significant traction over a short period is TikTok. Known for its often brief but engaging videos, TikTok has transcended its origins as a platform for teens and young adults, evol[ ... ]
Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll often read is that social media has no effect on SEO. But is it true that social media does not affect SEO? The answer is, “it depends.” Back in 2014, former Google executive Matt Cutts released a video saying soc[ ... ]
Today’s consumers play a unique version of “follow the leader” when it comes to choosing products and services to purchase. It’s called “social proof,” and the value of social proof for lawyers cannot be overstated. To combat uncertainty, consumers mimic other consumers and join the herd by choosing products approved of by their peers – especially online. The crowd is the leader they follow. In other versions of social proof, the leader might be a cele[ ... ]
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effecti[ ... ]
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want[ ... ]