Category: Social Media

The Follow-Up: An Essential Part of Law Marketing 

May 15th, 2018 by Lisa Vaughn   |   Posted in Social Media, Web Marketing

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]

Most people who don’t already have an attorney and are looking for legal advice will turn to a search engine. Firms that want to succeed in today’s competitive field need to build a strong online presence, so they can be there to answer the questions and concerns of these prospective clients. Social media remains a critical […]

Social Media Battle Royale: Likes Versus Clicks

November 9th, 2015 by Adam Draper   |   Posted in Social Media

Why Likes are Important First, let’s state the obvious – Likes look good on a page. They’re a public reflection of how engaged you are with your audience and how popular your post is. More importantly, people who regularly click the Like button on Facebook tend to be more engaged on the platform in general. […]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll read often is that social media has no effect on SEO. Matt Cutts, Google’s head of spam, has said that Twitter and Facebook have no role at all in rankings. But, is it true that social does […]

Facebook is a Gold Digger

October 10th, 2015 by Seth Sparks   |   Posted in Social Media

You thought you were in love with Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out promotional posts in hopes of pleasing users and creating a more profitable relationship with […]