Category: Social Media

Social Media Battle Royale: Likes Versus Clicks

November 9th, 2015 by Adam Draper   |   Posted in Social Media

Why Likes are Important First, let’s state the obvious – Likes look good on a page. They’re a public reflection of how engaged you are with your audience and how popular your post is. More importantly, people who regularly click the Like button on Facebook tend to be more engaged on the platform in general. […]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll read often is that social media has no effect on SEO. Matt Cutts, Google’s head of spam, has said that Twitter and Facebook have no role at all in rankings. But, is it true that social does […]

Facebook is a Gold Digger

October 10th, 2015 by Seth Sparks   |   Posted in Social Media

You thought you were in love with Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out promotional posts in hopes of pleasing users and creating a more profitable relationship with […]