Category: Web Marketing
Category: Web Marketing
AI and Your Law Firm Marketing
- November 10, 2023
- Artificial Intelligence (AI) Web Marketing
Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword status and initiated a new era of corporate possibilities. Marketing, though, is a field that has perhaps seen the most opportunities and, in turn, challenges when it comes to this new era. Marketing is broad-reaching[ ... ]
How to Get Testimonials for Law Firms
- October 12, 2023
- Web Marketing
For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbiased, third-party reviews are convincing and persuasive to other potential clients. So, let’s take a closer look at how to get testimonials for law f[ ... ]
How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO
- March 20, 2023
- Artificial Intelligence (AI) Web Marketing
Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated content has become increasingly common in marketing, from product descriptions to blog posts. However, it's essential to know how to spot AI-generated content in marketing. In this blog, we'll explore how AI-generated content is[ ... ]
How To Have a Successful Photo Shoot for Your Law Firm
- February 9, 2023
- Web Marketing
A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference. If you’re a novice in the world of photographs, you may be asking how to have a successful photo shoot for your law firm. Read on to learn the lay of the visual land and find handy tips for ensuring that your photos speak volumes. How Law Firms Can Take Advanta[ ... ]
Artificial Intelligence for Law Firm Marketing
- March 22, 2022
- Marketing Web Marketing
From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity, including law firm marketing. Attorneys ignore the threat (or opportunity) of AI at their own peril. Artificial intelligence for law firm marketing is an exciting frontier for those who know how to harness its power. La[ ... ]
Local Service Ads for Lawyers
- February 15, 2021
- Web Marketing
In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software. It is designed to match potential customers with local firms and businesses. There’s been a lot of buzz[ ... ]
Making Friends with the Google Algorithm: For Lawyers
- February 4, 2021
- Web Marketing
So, we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivion. A lot rides on this vague, little-understood confluence of signals at Google. The algorithm impacts your online marketing efforts, your revenue, and the value of your bra[ ... ]
7 Legal Myths to Debunk
- November 2, 2020
- Marketing Web Marketing
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal fiel[ ... ]
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
- September 11, 2020
- Marketing Web Marketing
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly e[ ... ]
How to Create Exceptional Law Firm Advertising
- July 24, 2020
- Marketing Web Marketing
It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exercise, but it can also be a strategic weapon that propels your law firm ahead of the competition. Any spending on advertising should be planned, measured, and analyzed after placement to determine its ROI. Most law firms’ marketing budgets are finite; and to get the m[ ... ]
