Executing a content marketing campaign is an excellent option for any criminal defense lawyer. A content marketing strategy should focus on original content that you get published on other companies’ blogs, which links back to your company website.
Publishing articles on other web pages with links to your website is an excellent way to increase traffic to your site and help improve your brand reputation, improving your SERP ranking.
Video marketing is a huge aspect of generating search engine traffic. It can have a significant impact on improving your SEO ranking, not to mention helping potential clients feel more comfortable using your services.
Produce videos that introduce you and the team to potential clients and explain why you offer the best solutions for their needs.
Produce High-Quality Content
Producing original, high-quality content for your company’s website is vital for successful SEO. Optimized content will help your law firm’s web pages rank and will further increase your authority and credibility in the digital space.
High-quality content is also a vital aspect of any backlink strategy. Anyone searching for your content is probably on the hunt for an attorney, so it is important to focus on creating content that answers related questions.
Another smart option is to include an FAQ section for anyone that visits your site, to help readers understand the process of how everything works in the justice system. Calming them and establishing your expertise makes them much more likely to contact you.
On-page SEO includes several aspects in addition to writing incredible and engaging content. Here are some of the other aspects that impact on-page SEO:
- Source citations and references
- Imagery and videos
- Latent semantic indexing keywords
- Internal and outbound links
- Image optimization
- Short and clear URL paths
- Mobile-friendly content
- Keywords in headings and subheadings
- No 404 errors.
Focus on Local SEO
Local SEO allows you to rank highly in search engines for searches conducted by people in your local area.
As criminal defense keywords are extremely competitive, it is vital for you to focus on targeting local leads. Leave it to the national law firms to target the general population and allow us to help you get your brand in front of potential clients in your area.
Run a Backlink Campaign
Finally, executing a backlink campaign is another excellent route to take and one that closely ties into your content marketing strategy.
With a backlink campaign, you can create inbound links to your website from reputable websites, showing Google and other search engines that you are a reputable source of information and improving your overall ranking.