The Main Elements of SEO for Estate Planning Lawyers
A law firm’s SEO success is intertwined with the performance of its website. Four main aspects make up a law firm’s SEO performance on its website, which includes:
- Keyword Research: Keyword research includes searching for target keywords that relate to your estate planning audience, have a high volume of searches, and have low competition.
- Website Optimization: Website optimization includes creating a constant stream of insightful, relevant content that your audience will find useful. This aspect will tie in closely with your keyword research. This also includes optimizing content and ensuring your law firm’s website is intuitive to navigate.
- Local SEO: Local SEO efforts ensure that you rank highly with potential clients in your area, which is an essential aspect of an SEO marketing strategy for a law firm. You don’t want to focus on ranking well in Washington if your practice is in Ohio!
- Backlinking: Backlinking involves accruing high-quality, authoritative backlinks from other websites, as it shows Google you are a reputable source of information on estate planning.
Keyword Research for Estate Planning Lawyers
First, let’s look at the importance of keyword research for your on-page SEO. Any estate planning firm should conduct keyword research to ensure they rank well for local search results relevant to their field of expertise.
Keyword tools usually aren’t free, so you must allocate some budget toward leveraging the right tools. However, when used well, they can help improve your search rankings and ensure more prospective clients see your law firm’s website.
Some of the best and most popular tools include:
The best keywords for your legal services must be relevant to your firm, offer good traffic levels, and not have too much competition.
Tips for your keyword research
Keyword research is not easy in any industry, regardless of your SEO knowledge. Unfortunately, it is even more challenging in the legal industry, which has quickly grown to become one of the most competitive industries for SEO.
As well as identifying keywords you want to chase down for your estate planning practice, you should also identify keywords your competition ranks for. This process will identify areas you should spend less time trying to rank for and opportunities where you can beat your opposition.