Search Engine Optimization {SEO}

Search engine visibility is the #1 driver of potential clients to lawyer websites. SEO encompasses a wide range of Web marketing strategies.

At Gladiator Law Marketing we have restructured how SEO is done. We believe in a Free Market for SEO.

Search Engine Optimization (SEO) is a Web marketing strategy that works to generate new business for your firm’s website by enhancing your online visibility in the search engines. Search engine visibility is the #1 driver of potential clients to lawyer websites.

We Talk About SEO Differently. Here’s Why…

Search Engine Optimization / Search Marketing has changed significantly over the last couple of years. As the search engines (most notably, Google) have integrated structural changes in the way they operate, Web marketers who stay ahead of the curve have been actively honing new strategies to work with the search engines.

How is Search Engine Optimization (SEO) Different with Gladiator Law Marketing?


SEO encompasses a wide range of Web marketing strategies. At Gladiator Law Marketing we have restructured how SEO is done. We believe in a Free Market for SEO.

You should be empowered by Web marketers to invest as little, or as much, in Search Engine Optimization as you feel comfortable with AND you should be encouraged to utilize as many service providers, products and consultants as is best for your practice [Multi-Vendor Solutions]. Web marketing should always be about what is best for your firm, not what is best for your Web vendor.


A few examples of the structural changes that the search engines have made and the associated strategy shifts by search marketers include:

  • Social Signals. Google has included signals from your Social Media Marketing (SMM) in the search algorithm. Strategy Shift: SEO practices must be aligned with a social media initiative for best results.
  • Search Personalization. Google now customizes search results for every user; regardless of whether you are logged in or not. Strategy Shift: Broader approach to targeting and to changes in SEO Reporting Metrics.
  • Local Search. All search is local. Notice how as you travel across the country your results change? City / Local targeting is where it is – because that’s where your potential clients are! Strategy Shift: Primarily affected large scale marketers who have shifted resources to In-House Web Teams or Multi-Vendor Solutions.

As the search engines have adjusted to ensure delivery of the most relevant results for users, search marketers have had to adjust. Has your Web vendor kept up with the latest strategies? Has your contract been updated to reflect shifts in SEO marketing? Are you receiving the same SEO marketing services you were a year or two years ago? [Read: How We Do Business]

Confidence and trust are some of the most important building blocks to having a successful relationship with your SEO marketer. Without them, you won’t be able to rely on their work – a reasonable expectation you should have of any company you are partnered with. [See: Our Client Bill of Rights]

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How To: Getting Started with SEO

A results-driven search engine optimization {SEO} strategy is dependant on accurate, detailed keyword targeting and audience demographics. Compiling the necessary data to construct a custom Keyword Strategy and Demographic Profile is the first step.

Leveraging the insights from your strategy documents, an online marketing campaign is engineered that provides for the development and promotion of the campaign materials. This may include: content development, ad creative, social media shareables, infographics, press releases, whitepapers and other production that will allow you to tap into your Keyword Strategy and Demographic Profile.

What We Offer

Gladiator Law Marketing has crafted a custom collection of Search Engine Optimization (SEO) packages designed to deliver SEO visibility for your law firm. Reach out and let’s talk about the best ways to make your Web presence work better for your law firm: 1(888)683-3212

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