Local Service Ads for Lawyers
February, 15, 2021
In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to [...]
Read more
Making Friends with the Google Algorithm: For Lawyers
February, 04, 2021
So we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivion[...]
Read more
Here’s the Skinny on the Google Passage Indexing Update
January, 15, 2021
As Google continues to update its algorithm to recognize more and more patterns of human communication and thinking, the company refines its search results to more accurately pinpoint answers to users’ queries. When this happens, Google gives us a[...]
Read more
Holiday Marketing in Unprecedented Times for Law Firms
December, 07, 2020
Whew! We made it! Well, almost. In a few weeks, 2020 will draw to a close and we’ll tie a bow on what can only be described as a wild reindeer ride of a year. So, as we enter the holiday season, how do we celebrate and how do we prepare for wha[...]
Read more
7 Legal Myths to Debunk
November, 02, 2020
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate.
It’s importan[...]
Read more
Essential Tips for Lawyers Who Write Their Own Blogs
October, 01, 2020
Learning how to write a blog can be a great way to raise the profile of your law firm and enhance brand visibility. Potential clients are always searching for information online, so why not coax them to land on your page when researching a legal top[...]
Read more
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
September, 11, 2020
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page [...]
Read more
Handy Tips on How to Choose a Great URL for Your Law Firm
August, 03, 2020
Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like selecting a great URL for your law firm. Never overlook a chance to create a positive br[...]
Read more