Are Legal Directories Worth the Money?
June, 01, 2023
As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing. They can be quite persuasive. But how do you know when to respond t[...]
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How To Grow Brand Recognition in Your Community
May, 26, 2023
Building a strong brand presence in your local community is crucial for the growth and success of your law firm. While digital marketing can help you reach a wide audience, it’s important to focus on building a loyal customer base in your local com[...]
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Client Intake Guide for Lawyers
May, 09, 2023
Law firms conduct client intake when they have new or prospective clients. The intake process involves signing up or onboarding new clients. When performing client intake, law firms gather basic information about the client, like their contact detail[...]
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How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO
March, 20, 2023
Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated conten[...]
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How to Make Your Law Firm Staff Feel Appreciated
March, 09, 2023
A happy workforce is a productive workforce. When employees feel appreciated and valued, they will go the extra mile to finish a legal brief, deliver documents to a courthouse, and answer your law firm telephones with cheerfulness and compassion.
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Featured Snippets for Lawyers
February, 21, 2023
If you want your online content to be featured at the very top of a search results page and dramatically increase the likelihood that a user will see you, then it’s important to know more about featured snippets for lawyers.
Featured snippets [...]
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How To Have a Successful Photo Shoot for Your Law Firm
February, 09, 2023
A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference. If you’re a novice in the world of photograp[...]
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Leveraging Google Business Profile for Lawyers
January, 10, 2023
Lawyers may or may not have heard that Google My Business has been renamed and updated to become Google Business Profile (GBP). This free listing offered by Google is a must-have for all law firms who want to increase their visibility and boost thei[...]
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