Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll often read is that social media has no effect on SEO. But is it true that social media does not affect SEO? The answer is, “it depends.” [...]

Even with all the powerful opportunities in digital marketing today, offline marketing should still be a central part of your overall strategy. Though the world has undergone a digital revolution, businesses that ignore the benefits of good old-fashi[...]

You may have heard of “core web vitals,” but most busy lawyers don’t have time to do a deep dive into the finer points of technology and website construction.  So here’s a primer on Core Web Vitals for law firms that we hope provides an exec[...]

Every law firm wants a stand-out website that gives them a competitive edge. But with so many law firms in your market – not to mention the huge national firms – how do you ensure that your website and online marketing efforts cut through the no[...]

Missing the sriracha with your pho? Find yourself trading a favorite child for the last bag of coffee? Worried the new car you just ordered will arrive in time for Christmas 2024? It’s not failing supply chains causing the demise of cookies, but Go[...]

While “EAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EAT for lawyers speaks to the credibility and perceived authority of an attorney within the l[...]

If you’re launching or updating your online marketing campaign, one of the questions you may be asking yourself is “what is good content for a law firm website?” Researching best practices before diving in and creating pages and pages of conte[...]

Every law firm wants a vibrant and dynamic website that gets lots of traffic and converts visitors into leads. One strategy for doing this is to refresh older content in addition to creating new content each month. Why rely solely on writing new bl[...]