The world of Pay Per Click (PPC) advertising is a heady world indeed, and your mind can start to spin when you see the costs and the fierce competition among attorneys nationwide who are scrambling to out-click each other. Rather than feeling overwh[...]

It is March 26, 2020 and COVID-19, aka Coronavirus, just stimulated the passage of a historic bill to help those affected by sudden loss of economic stability. We are all feeling stressed and unsure of the future -- lawyers and agencies alike. Stress[...]

We’ve all done a quick search on our smartphone looking for a nearby Indian restaurant or dry cleaner, and when we did, up popped a map and Google’s list of choices. With a couple of taps, we can find out a business’ hours, phone number and di[...]

In the midst of the COVID-19 pandemic, there is a lot of uncertainty and more than a little fear. Yet there is also a swell of compassion, neighbor-helping-neighbor, and a focus on “doing good.” While many things are out of our control right no[...]

When people search for information online, it’s important to remember that they often ask questions that are full sentences.  This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather[...]

Every law firm has a lot of enthusiastic things to say about themselves.  Websites and marketing brochures everywhere are sprinkled liberally with “we” and “I” statements that tout the outstanding qualities of a firm. While it’s okay to[...]

Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks.  The client seems so impressed and happy with the service provided that it compels you to make a phone cal[...]

Sooo, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential c[...]