Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated conten[...]

A happy workforce is a productive workforce.  When employees feel appreciated and valued, they will go the extra mile to finish a legal brief, deliver documents to a courthouse, and answer your law firm telephones with cheerfulness and compassion. [...]

If you want your online content to be featured at the very top of a search results page and dramatically increase the likelihood that a user will see you, then it’s important to know more about featured snippets for lawyers. Featured snippets [...]

A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference.  If you’re a novice in the world of photograp[...]

Lawyers may or may not have heard that Google My Business has been renamed and updated to become Google Business Profile (GBP). This free listing offered by Google is a must-have for all law firms who want to increase their visibility and boost thei[...]

It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that may influence your law firm’s lead generation and conversi[...]

Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like how to choose a URL for your law firm. Never overlook a chance to create a positive brand[...]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll often read is that social media has no effect on SEO. But is it true that social media does not affect SEO? The answer is, “it depends.” [...]