How Does Voice Search Affect SEO?
April, 05, 2021
Voice search is a burgeoning frontier in SEO as more and more people speak into their smart devices rather than peck with fingers on keyboards. Devices like smartphones, voice-activated smart speakers and in-vehicle voice connectivity are ubiqu[...]
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Marketing for Lawyers: 6 Tips for Outstanding Attorney Bios
March, 29, 2021
Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A [...]
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Local Service Ads for Lawyers
February, 15, 2021
In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to [...]
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Making Friends with the Google Algorithm: For Lawyers
February, 04, 2021
So we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivion[...]
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Here’s the Skinny on the Google Passage Indexing Update
January, 15, 2021
As Google continues to update its algorithm to recognize more and more patterns of human communication and thinking, the company refines its search results to more accurately pinpoint answers to users’ queries. When this happens, Google gives us a[...]
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Holiday Marketing in Unprecedented Times for Law Firms
December, 07, 2020
Whew! We made it! Well, almost. In a few weeks, 2020 will draw to a close and we’ll tie a bow on what can only be described as a wild reindeer ride of a year. So, as we enter the holiday season, how do we celebrate and how do we prepare for wha[...]
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7 Legal Myths to Debunk
November, 02, 2020
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate.
It’s importan[...]
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Essential Tips for Lawyers Who Write Their Own Blogs
October, 01, 2020
Learning how to write a blog can be a great way to raise the profile of your law firm and enhance brand visibility. Potential clients are always searching for information online, so why not coax them to land on your page when researching a legal top[...]
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