LAWYER MARKETING ARTICLES

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AI Lawyer

Is AI Smarter than a Lawyer?

When it comes to the law, not many people would substitute the expertise of attorneys in favor of artificial intelligence (AI). A single mistake can be incredibly costly for clients, whether that mistake is realized in the form of inadequat[...]

PPC Attorney Marketing

How To Decide If PPC Is Right for Your Law Firm

Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless,[...]

AI-SEO Marketing

AI: Is SEO Dead?

The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked[...]

Lawyer Web Conferences

How To Network at Legal Marketing Conferences in 2024

It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that can impact your law firm’s lead generation and c[...]

Attorney Blogging Tips

How To Write Exceptional Law Firm Blogs

Roughly 57% of people search on their own for a lawyer, and younger clients are very concerned about a law firm’s onli[...]

Law Firm Marketing Artificial Intelligence

AI and Your Law Firm Marketing

Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword stat[...]

Attorney Testimonial Marketing

How to Get Testimonials for Law Firms

For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbi[...]

Law Firm Marketing Calendar

How to Plan Now for a Year-End Law Firm Giveaway

Providing top-notch professional and competent legal service is essential for the success of every law firm, but to get the word out and increase your client base, you’ve got to do some marketing as well. There are many law firms out ther[...]

Best Mobile Designs for Lawyers

According to DataReportal’s April 2023 Global Statshot Report, internet users globally now spend 57% of their online time on mobile. So, when you post a piece of content on your law firm website, just over half the people who consume it w[...]

Targeted Law Web Marketing

How Local SEO Can Benefit Your Law Firm

The benefits of local SEO for law firms lie in the idea that the legal profession is often highly localized. It depends on your area of practice, of course, but a large percentage of law firms attract clients from close by, often w[...]

sem / seo / ppc

PPC Attorney Marketing

How To Decide If PPC Is Right for Your Law Firm

Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless,[...]

AI-SEO Marketing

AI: Is SEO Dead?

The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked[...]

Targeted Law Web Marketing

How Local SEO Can Benefit Your Law Firm

The benefits of local SEO for law firms lie in the idea that the legal profession is often highly localized. It depends on your area of practice, of course, but a large percentage of law firms attract clients from close by, often w[...]

Google Business Profile Lawyers

Leveraging Google Business Profile for Lawyers

Lawyers may or may not have heard that Google My Business has been renamed and updated to be[...]

Attorney Web Design Usability

Core Web Vitals for Law Firms

You may have heard of “core web vitals,” but most busy lawyers don’t have time to do a deep dive into the finer points of technology and website construction.  So here’s a primer on Core Web Vitals for law firms that we hope provid[...]

The Cookies are Almost Gone and It’s Google’s Fault

Missing the sriracha with your pho? Find yourself trading a favorite child for the last bag of coffee? Worried the new car you just ordered will arrive in time for Christmas 2024? It’s not failing supply chains causing the demise of cooki[...]

EAT for Lawyers SEO

EAT for Lawyers

While “EAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EAT for lawyers speaks to the credibility and perceived authority of an attorne[...]

Lead Gen for Lawyers

Should Attorneys Buy Leads?

Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales proce[...]

Voice Search SEO for Law Firms

How Does Voice Search Affect SEO?

Voice search is a burgeoning frontier in SEO as more and more people speak into their smart devices rather than peck with fingers on keyboards.  Devices like smartphones, voice-activated smart speakers and in-vehicle voice connectivity ar[...]

Law Firm SEO Search Query

Know Your Q & A: What Do People Ask Google?

When people search for information online, it’s important to remember that they often ask questions that are full sentences.  This is especially true in the age of Siri and other voice-activated searches because people speak[...]

design & ux

Best Mobile Designs for Lawyers

According to DataReportal’s April 2023 Global Statshot Report, internet users globally now spend 57% of their online time on mobile. So, when you post a piece of content on your law firm website, just over half the people who consume it w[...]

Attorney Web Design Usability

Core Web Vitals for Law Firms

You may have heard of “core web vitals,” but most busy lawyers don’t have time to do a deep dive into the finer points of technology and website construction.  So here’s a primer on Core Web Vitals for law firms that we hope provid[...]

7 Tips for Creating an Exceptional Law Firm Website

7 Tips for Creating an Exceptional Law Firm Website

Every law firm wants a stand-out website that gives them a competitive edge. But with so many law firms in your market – not to mention the huge national firms – how do you ensure that your website and online marketing efforts cut through[...]

web marketing

AI-SEO Marketing

AI: Is SEO Dead?

The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked[...]

Attorney Blogging Tips

How To Write Exceptional Law Firm Blogs

Roughly 57% of people search on their own for a lawyer, and younger clients are very concerned about a law firm’s onli[...]

Law Firm Marketing Artificial Intelligence

AI and Your Law Firm Marketing

Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword stat[...]

Attorney Testimonial Marketing

How to Get Testimonials for Law Firms

For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbi[...]

AI Law Firm Content Marketing

How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO

Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated[...]

Law Firm Photo Shoot

How To Have a Successful Photo Shoot for Your Law Firm

A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference.  If you’re a novice in the world of ph[...]

AI Attorney Marketing

Artificial Intelligence for Law Firm Marketing

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social a[...]

Google tablet showing search about local service ads for lawyers

Local Service Ads for Lawyers

In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective cli[...]

picture of a laptop using the Google algorithm to search

Making Friends with the Google Algorithm: For Lawyers

So, we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law[...]

Lawyer helping a client

7 Legal Myths to Debunk

Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s imp[...]

social media

Does Social Media Improve Law Firm SEO?

Does Social Media Improve Law Firm SEO?

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll often read is that social media has no effect on SEO. But is it true that social media does not affect SEO? The answer is, “it depend[...]

social media platforms

Social Proof for Lawyers

Today’s consumers play a unique version of “follow the leader” when it comes to choosing products and services to purchase. It’s called “social proof,” and the value of social proof for lawyers cannot be overstated. To combat unc[...]

What Is Good Content for a Law Firm Website?

The Follow-Up: An Essential Part of Law Marketing 

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, yo[...]

21 Marketing Ideas for Small Law Firms

Want to Learn More About Online Marketing for Your Law Firm? Begin Here…

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated [...]

offline marketing

Lawyer Web Conferences

How To Network at Legal Marketing Conferences in 2024

It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that can impact your law firm’s lead generation and c[...]

Law Firm Marketing Calendar

How to Plan Now for a Year-End Law Firm Giveaway

Providing top-notch professional and competent legal service is essential for the success of every law firm, but to get the word out and increase your client base, you’ve got to do some marketing as well. There are many law firms out ther[...]

Web Marketing Spend Lawyers

Are Legal Directories Worth the Money?

As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing.  They can be quite persuasive.  But how do you know when to[...]

Law Firm Branding

How To Grow Brand Recognition in Your Community

Building a strong brand presence in your local community is crucial for the growth and success of your law firm. While digital marketing can help you reach a wide audience, it’s important to focus on building a loyal customer base in your lo[...]

Attorney Client Intake

Client Intake Guide for Lawyers

Law firms conduct client intake when they have new or prospective clients. The intake process involves signing up or onboarding new clients. When performing client intake, law firms gather basic information about the client, like their contact[...]

Offline Marketing for Lawyers

Offline Marketing for Lawyers

Even with all the powerful opportunities in digital marketing today, offline marketing should still be a central part of your overall strategy. Though the world has undergone a digital revolution, businesses that ignore the benefits of good ol[...]

21 Marketing Ideas for Small Law Firms

21 Marketing Ideas for Small Law Firms

Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing eac[...]

AI Attorney Marketing

Artificial Intelligence for Law Firm Marketing

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social a[...]

Marketing Plan

The Essential Attorney Marketing Plan

There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.”  This is certainly true of growing your law firm.  That’s why writing a [...]

Marketing for Lawyers | Attorney Bios

Marketing for Lawyers: 6 Tips for Outstanding Attorney Bios

Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassi[...]

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