Our Blog
Visual Storytelling in Legal Content Marketing
- November 21, 2024
- Web Marketing
Legal content marketing often relies on detailed, precise language to communicate complex topics. The average person needs to not only be able to intrinsically understand the messaging that law firms convey on their websites, but also be able to take action based on that communication. However, today's audiences are accustomed to more than words —they rely on engaging visuals, clear content layouts, and intuitive web design so that their attention is maintained and [ ... ] [Read More]
LinkedIn for Lawyers
- November 21, 2024
- Social Media
When it comes to marketing your law firm and attracting new clients, LinkedIn is the most important place that attorneys should be focusing their social media efforts. It’s not only the platform that most of your competitors are using, but it’s also the place where decision-makers build their professional networks and share meaningful insights. Today, 9 out of 10 law firms are on social networks, and 87% of firms use LinkedIn, according to the American Bar [ ... ] [Read More]
How to Create a Law Firm Social Media Policy
- October 24, 2024
- Marketing Social Media
The ubiquity of social media has made it a valuable tool for law firms to increase their marketing reach. Social media allows marketers to target niche demographics, theoretically connecting the right people with the right attorneys. When businesses, particularly law firms, engage with social media, they should do so carefully. Anything posted online is permanent, and one bad post can terminally damage a business’s relationship with the public. A law firm's social [ ... ] [Read More]
Referral Marketing for Lawyers
- October 21, 2024
- Web Marketing
One of the lowest-cost, highest-return methods of marketing for law firms is referrals. It is more useful than paid advertising, social media, pay-per-click, billboards, or direct mail. That’s because consumers trust colleagues and friends to steer them in the right direction when looking for a lawyer to represent them. The legal system is often viewed as intimidating and confusing, so potential clients turn to neighbors, family members, and business professionals [ ... ] [Read More]
Law Podcasts: Are They Worth It for Your Firm?
- September 24, 2024
- Social Media
Podcasts are ubiquitous, and the public’s desire for more only seems to increase. New viral podcasts are being created every day, and it’s attractive to think that your law firm’s could be next. However, there are numerous factors that need to be considered before deciding to engage in a venture like this. Despite research demonstrating an eager public, there are cost barriers involved in producing a quality podcast. Time, effort, and money will be required to [ ... ] [Read More]
Geofencing for Law Firms: Navigating the Boundaries of Digital Marketing
- September 24, 2024
- Marketing
In the rapidly evolving landscape of digital marketing, law firms are constantly seeking innovative ways to reach potential clients and stay ahead of the competition. A recent technological advancement currently making waves is geofencing. While this digital marketing tool has been a staple in retail and service industries for some time, geofencing is now finding its way into the legal sector. Attorneys looking for innovative methods to reach new audiences, [ ... ] [Read More]
How Attorneys Can Leverage Video Marketing
- August 26, 2024
- Marketing
Video marketing is a long-standing form of legal marketing that continues to evolve to suit its time. While, in the past, television advertising had been the go-to form of video marketing – especially for law firms -- today, video marketing tends to revolve around online content on social media platforms. There is no prescriptive way for how this content should be created, and, as a result, legal practitioners have explored different avenues, finding different forms [ ... ] [Read More]
Programmatic Ads for Lawyers
- August 21, 2024
- Marketing SEM / SEO / PPC
To maintain an effective marketing campaign with measurable results, a law firm should employ a multi-channel approach that achieves maximum exposure across all forms of digital media – display, video, native, connected TV, and many others. It’s also important to target potential clients in every phase of the decision/purchasing journey, whether they’re just beginning to research a legal topic, are moments away from hiring a lawyer, or at any stage in between. In [ ... ] [Read More]
How Attorneys Are Using TikTok for Marketing
- July 25, 2024
- Marketing Social Media
Social media platforms are crucial tools for marketing in various industries, and the legal field is no exception. For most industries, possessing a presence across multiple social media platforms is key in targeting numerous demographics and audiences. One platform that has gained significant traction over a short period is TikTok. Known for its often brief but engaging videos, TikTok has transcended its origins as a platform for teens and young adults, evolving into [ ... ] [Read More]
Humans vs. Robots: Picking the Best Audience for Your SEO Content
- July 17, 2024
- SEM / SEO / PPC
Web content is being produced at a staggering rate. All over and everywhere readers find tens of millions of pages on the web, from news sites to social media posts to law firm content. Readers are struggling to drink from a firehose and often feel overwhelmed. So how do you get your law firm online content noticed, and stand out from the crowd? Should you be writing for humans who read the content, or for algorithms like Google and Bing that rank content? This is your [ ... ] [Read More]
