Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s importan[...]

Blogging can be a great way to raise the profile of your law firm and enhance brand visibility. Potential clients are always searching for information online, so why not coax them to land on your page when researching a legal topic? Yes, we know [...]

So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page [...]

Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like selecting a great URL for your law firm. Never overlook a chance to create a positive br[...]

ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exer[...]

Experts agree that Google’s May 2020 core update is probably the most significant and disruptive one since the August 1, 2018, Medic update. Google’s latest algorithm update, fully rolled out and completed on May 18, caused tectonic shifts in [...]

We all agree that America has walked through unprecedented times in early 2020, and as we move into summer, it’s time to start thinking about a “new normal.” Eventually businesses will reopen at partial capacity and courts will resume hearing [...]

The world of Pay Per Click (PPC) advertising is a heady world indeed, and your mind can start to spin when you see the costs and the fierce competition among attorneys nationwide who are scrambling to out-click each other. Rather than feeling overwh[...]