High-Quality Content for Your Business Law Firm Website
First, let’s focus on the importance of high-quality content for successful SEO performance for law firms.
The term “content” covers several aspects of your law firm’s website, such as:
- Blog content
- Imagery and videos
- Resource pages.
Essentially, content refers to every form of media you use on your website to convey information to potential clients. When done correctly, high-quality content can have a significant impact on your SEO ranking, but there are a few steps that must be followed.
The Value of Keyword Research
While your business law firm’s site content should be high-quality, an SEO campaign must be built around specific keywords or phrases.
There are several tools you can use to identify relevant keywords and phrases for your business law firm, such as SEMRush, AHREFs, RankMath, and many more. With the help of tools like these, business law firms can identify opportunities to rank well where the competition might be slacking. The more often your law firm ranks on the first page of search results, the greater the impact will be for other pages of content on your website.
Optimizing Content to Meet the Requirements of Search Engines
Search engine optimization has evolved significantly in recent years thanks to advancements in technology. Google now scans business law firm websites for keywords, relevance, and positive signals that the website is reliable and reputable.
From there, it can identify the information that people are searching for and serve them the websites that answer those questions in the most relevant way.
As a result, you must ensure that each of your website’s pages highlights the target keywords in a clear manner to allow Google to identify what topic is covered on that page.
Building Content Pillars as Part of Your Business Law Firm SEO Strategy
While focusing on a specific keyword or phrase is important, it is also critical to remember that everyone has their own way of searching online. While one may choose to search “Ohio business law firm near me,” another may type “when should I contact a business lawyer?”
That is why creating content pillars is so important. Writing content that not only utilizes a primary keyword but also adds in secondary keywords is likely to outperform competitor content on a similar subject.
As you can imagine, content is not always cheap to create and can be time-consuming. Gladiator Law Marketing offers extensive law firm SEO services, to help law firms take their website content to the next level. If you’re looking for SEO for lawyers from specialists, get in touch today.