How to Pick the Right Law Firm SEO Agency For You
They Learn About Your Business
Before you get to work with any SEO agency, it is important for them to spend time learning about your business and brand.
Regardless of whether an agency specializes in SEO for law firms, you must ensure that the agency understands your competitors, audience, and practice. As we have discussed, there is no one-size-fits-all for SEO, so learning about your brand and its goals is essential.
At Gladiator Law Marketing, we will sit down with you for several brainstorming sessions to connect on a deeper level, understand your brand, and develop a winning SEO strategy for your law firm.
Conduct SEO Audits
One of the first things any SEO agency needs to do is to conduct an SEO audit on your firm’s website. Not many websites conduct their own SEO audits, and there may be several quick wins to be had. SEO audits are essential as they can highlight major issues such as complex navigation, duplicate content, bulky images, broken links, or low page speed.
Once Gladiator has conducted an SEO audit, we use this information to map out a unique and tailored approach to improve your firm’s SEO score.
Provide Extensive Keyword Research
Another essential aspect of any SEO agency you select is providing you with extensive keyword research. Your SEO agency must understand the terms or keywords your practice wants to rank for before creating a detailed and in-depth strategy for your practice.
That is why it is so important to select an SEO agency that specializes in law firm SEO — they will be much better versed on the right keywords to drive traffic to your website. The keywords selected for your strategy will vary based on what you can compete for to ensure you receive maximum ROI. Keyword research for your practice can be implemented using various tools, so make sure you ask your chosen SEO agency about which ones they intend to use and what steps they plan on taking as part of the process.
Monitor Your Site’s Performance
Once you begin working with an SEO agency, one of the first things they need to do is track the campaign performance on an ongoing basis. Gladiator Law Marketing provides detailed, consistent updates for our clients to ensure they are kept in the loop about their SEO performance.
That includes website performance, traffic levels, rankings for certain keywords, and more. Consistent monitoring is essential as it will impact the SEO strategy going forward and see what is working and what doesn’t, to get maximum ROI.
Provide Regular Health Checks
At Gladiator Law Marketing, we understand that the SEO rules change regularly, and a piece of content that was once excellent for SEO may no longer have the same impact. That is why we implement regular health checks to make certain everything is running smoothly and all content is up to date.
We check to ensure search engine robots are crawling the site correctly and that there are no broken links, poor backlinks, or duplicate content. If there are, we will resolve these issues immediately.
They Are Transparent and Communicative
Regardless of which marketing agency you use for your law firm practice, it is essential that they be transparent and communicative throughout. They must be clear and realistic about what has been completed, what goals are being met, and so on.
Put yourself in the same shoes as your client. You know how invaluable clear and concise communication can be for a client at your firm, and the same should be the case when you are the client of a marketing agency. If an agency cannot provide clarity about what tasks they are executing and why, this should be a major red flag.
SEO is never a clear and simple process, but that doesn’t mean there can’t be clearly laid plans to increase rankings for your practice. Some techniques may not be as effective as first hoped, but your SEO agency should update you on these changes and what the follow-up steps are.
Provide Realistic Turnaround Times
SEO is a complex process and requires time before you will notice significant results. The right SEO agency knows that progress takes time, but that doesn’t mean they rest on their laurels and take things slowly. At Gladiator Law Marketing, we always provide realistic timeframes, knowledge gained through our extensive experience in successful SEO campaigns for law firms.
Deliver Results
Whichever SEO agency you use to boost your online presence, you want to see results. Some companies may promise instant results, but be wary of brands that may overpromise and underdeliver.
At Gladiator Law Marketing, we focus on long-term, continuous results rather than short-term wins. On average, we have increased our client’s organic traffic by 275% if they stay with us for at least two years.
In that time, we work hard to build a structure and website that allows you to continue to experience growth and organic traffic for many years to come.
