WHAT DOES AN SEO AGENCY REALLY DO?
One of the questions I always ask a law firm prospect is, “What is your current agency doing?” The most common response I get is, ‘I don’t know.’ That presents both strategic and tactical problems.
On a strategic level, you need to understand what an SEO agency is trying to accomplish beyond ranking your law firm’s website. So…What does an SEO agency do?
An SEO agency will make changes to a website’s design, programming, content, or promotion in order to best satisfy the search engine algorithms. A substantial portion of time is spent understanding those algorithms.
This brings us to the tactical level and how we spend our time. This can be broken up into production and research. Production is when we are actively working on your website’s rankings in some capacity. Research is staying up to date on the search engine algorithms so that our production work is effective.