WATCH TO LEARN MORE ABOUT GLADIATOR LAW MARKETING
our videos
With countless success stories and testimonials from our clients, it is no surprise we have a 95% client retention rate, the best retention rate in the business. Why not call to ask how we can help your firm?
- “I’ve stayed with Gladiator for as long as I have because I continue to get results from it. It’s attracting the types of clients I want in the first place.” [00:00]
- “So the level of client and how seriously they’re taking their own case, which matters to me, has gone up as time has gone on with me working with Gladiator,” [00:10]
- “because we understand who we’re marketing to. With 20 years of experience, just focused on lawyer website marketing, I have the data to know what tells me what works and what doesn’t.” [00:22]
- “And all of this culminates in a lifetime, a career of information that tells me what at the end of the day is going to” [00:38]
- “bring in the biggest bang for your marketing dollar. I’ve had the privilege of being invited to speak at the aba,” [00:46]
- “numerous other legal conferences across the country. I’ve served on very elite panels. I’ve spoken on everything from SEO to web design to the model rules of contact.” [00:54]
- “When I started Gladiator Law Marketing, that provided me the opportunity to get back to my roots, really get my hands dirty and stay in that place where I got to design the” [01:03]
- “websites and work with each of the clients one-on-one. We kept growing and we kept growing. And I was at home for one Christmas and I was stressed out and I was working all” [01:12]
- “the time and I said, oh my gosh, you know, this is, this is great, this is great. We’ve got people knocking down our doors, but boy,” [01:22]
- “it’s about to kill me. And Adam says, well, I can help you with that. I went into the military.” [01:30]
- “It was just something I was always interested in doing. I got my pilot’s license when I was 17, but I knew that it wasn’t gonna be something that I wanted to do for the full” [01:36]
- “extent of my career, the whole 20 years plus. And so after my first commitment, which is about eight years in, I decided to get out and,” [01:45]
- “and look for another opportunity. Adam has an mba, he has lots of background. Never in a million years did I think that I would have the privilege of running” [01:52]
- “a company with my brother. That was never the plan. But the more we sat down, the more we hammered out the details, the more it fit him, the more it fit me.” [02:01]
- “When you think about family and you think about communication, you think about loyalty, you think about priorities in your life,” [02:10]
- “I think those are the things that are at the heart of how Adam and I work together. They’re at the heart of who Gladiator law marketing is,” [02:18]
- “and I think that that resonates with our clients because at the end of the day, family is a lot about who they are.” [02:25]
- “They’re just good people. You know, it’s, you can’t put a price tag on good people. It’s almost like the whole company itself is part of that family.” [02:32]
- “Like we honestly do care about our client’s success, and I really do think it comes from that family kind of feel.” [02:44]
- “We’re not a kind of burn and turn type of company that runs through people when we need ’em. When it comes to my team, it’s like, no,” [02:49]
- “I want this to be the last place you have in your career. We’re gonna hire people that have typically a decade of experience that really shows” [02:56]
- “in the level of knowledge and service that our clients are going to get on every single touchpoint that they have with us.” [03:04]
- “I’ve been working with Gladiator while marketing over 10 years, and I’m very happy that I have, I bring the design and the creativity.” [03:10]
- “He has a really analytical mind that he brings to things. Combining that creative side with the analytical side, we have a better understanding of what’s gonna work and what’s not gonna work.” [03:19]
- “We’ve only had Gladiator for about eight or nine months now. I’m impressed with how our appearance has been showing up on the searches.” [03:29]
- “The Webby Award from a website design perspective was one of our top awards. The New York Times is called the Webby Award,” [03:38]
- “one of the highest honors you can get on the internet. That was a project that we worked on with the Gillian Law Firm in San Diego.” [03:45]
- “And the website was about sexual discrimination in the workplace. It happened along the same time as the Me Too movement,” [03:53]
- “so there was a lot of visibility. And in that same timeframe, we were also awarded the People’s Voice Award for that project.” [04:00]
- “And the People’s Voice Award is not from the judges, but it’s from the internet and people as a whole.” [04:09]
- “So we both won the judges’ vote and the People’s Voice vote. We have a 95% client retention rate. I think it’s important to understand that the 95% client retention rate is not…” [04:15]
- “only a reflection of how happy our clients are with us long term, but it’s also a reflection of the fact that marketing campaigns do better when…” [04:27]
- “they’re built on sustainable foundations and they’re continued over a course of time. Any law firm that starts and stops, starts and stops, starts and stops…” [04:35]
- “or that tries to shop around different agencies, that constant churn is going to have a negative effect on the end result that…” [04:45]
- “they get from their marketing dollars. When you put so much hard work in on a client and you see their rankings…” [04:52]
- “you know, shoot up, go on that first page, and they call us and tell us they’re getting calls, it’s such a feeling of satisfaction to know that I helped get, you know…” [04:59]
- “somebody else business in the door and keep their livelihood going and help them support their family. Gladiator law marketing was called Gladiator Law Marketing as a tribute to…” [05:07]
- “that inner gladiator that we all have. And when I think about our clients, they’re gladiators for their clients. You know…” [05:17]
- “people come to our clients when they’re vulnerable, when they need help, they’re looking for a gladiator. So in turn…” [05:23]
- “we wanna be the gladiator for gladiators.” [05:30]
- “You don’t want to be in a market where Gladiator has one of your competitors. The last 10 years, our website traffic has grown probably three to 400%.” [00:00]
- “I had a very substantial trucking case in Western New York where the individual called and said, look, we want you.” [00:09]
- “If you go with Find Law or something like that, they’re marketing for at least 10 different people in your area.” [00:16]
- “Where Gladiator is marketing only for me in my area. We’ve always provided exclusivity options for our clients. We don’t believe in sitting on both sides of the courtroom, right?” [00:23]
- “That’s not something that you would do for your own clients, and so we don’t want to actually work with your competitors.” [00:38]
- “We just feel that that’s the right thing to do. The first firm talked to Big Game. It was a bit of a cookie cutter operation where they just came up with certain things that didn’t quite fit my firm. It was a good move to go to Gladiator.” [00:44]
- “From day one with Gladiator Low Marketing. Every client is different. Every client has a unique personality. They have a unique business plan. They have unique goals. Gladiator has been a part of our success in getting the leads and getting the business that we need.” [00:53]
- “We looked at your website, we looked at the work you do, and we want you to represent our family.” [01:03]
- “We are in the New York market, which is a highly, highly competitive market, and we are probably in a budget that’s 50% of what other firms are doing.” [01:21]
- “and so they need a solution. They need a custom set of solutions that are built around who they are and” [01:38]
- “what they need. The cool thing about Gladiator is they are willing to take your personality and your company and your brand and turn that into an” [01:44]
- “Online presence. Client service, delivering results, and staying cutting edge. They’re all part of a full circle. When you’ve got a 95% client retention rate that is 20% higher” [01:55]
- “than the industry standard, that I think gives those businesses, those law firms more comfort. I’ve been working with Gladi since February of 2014 and it’s been” [02:08]
- “a really great ride, and it’s more than just a business relationship. There’s an actual relationship that goes beyond that, and” [02:20]
- “We’re always accessible to our clients and they become family. The folks at Gladiator ICD as family, It’s the tenor and the nature of what you give that affects” [02:28]
- “what you get back. That’s part of the secret sauce with the 95% client retention rate. We don’t make promises we can’t keep.” [02:41]
- “We don’t take on clients that we aren’t good to work with from a cultural standpoint, and we’re not gonna take on clients.” [02:48]
- “We just know we can’t make ’em successful. This level of expertise in the 20 years of knowledge is why people call us” [02:53]
- “to ask, what should we do now?” [03:01]
- “Sustainable marketing is built on quality, effort, and results. Every client is different. Every client has a unique personality. They have a unique business plan, they have unique goals.” [00:00]
- “They’re in a unique market and they serve unique clients. And so they need a solution. They need a custom set of solutions that are built around who they are” [00:11]
- “and what they need. And that’s what Gladiator provides. When a law firm contacts us to start an SEO campaign or marketing campaign,” [00:21]
- “there are two primary conversations that happen and the first one is very much driven by the law firm and that’s where we’re trying to understand” [00:34]
- “what it is that they’re trying to do, what they’ve done in the past, and figure out what we need to do as an agency from a due diligence perspective” [00:42]
- “to be prepared for our second conversation, which is gonna be more driven by us, and that’s gonna be talking about what we found and this is what we think is” [00:50]
- “gonna work for them and why we think it’s gonna be that, and answering any questions and doing that, that more heavy educational component so that they understand what their options” [00:57]
- “are gonna be. Part of that first conversation is also a matter of making sure that we’re gonna be the right fit. And not every law firm that we talk to,” [01:06]
- “their goals and what they’re looking for is gonna be right, you know, for us and for them. And part of that is exclusivity.” [01:13]
- “The exclusivity does allow us not only to concentrate our efforts on an individual client, but it does allow us to share useful information within the gladiator law” [01:21]
- “Marketing family of clients because they’re not competing with each other. We’re working for everybody in their exclusive geographic areas and their exclusive practice areas to help them deliver the best. So not only do we not lose focus, but it allows our clients to benefit from the wealth of knowledge that we are obtaining in our work with clients across the country.” [01:31]
- “I was very, very stressed about the marketing. That was my number one concern because I was having to move from one marketing company to another. The first firm talked to Big Game, but I kind of got bounced around to different folks, different people handled the account.” [01:40]
- “It was a bit of a cookie cutter operation where they just came up with certain things that didn’t quite fit my firm. It was a good move to go to Gladiator. When I’m talking to a law firm about their goals, the first thing that I want to hear is that it’s actually defined, not just that they need more business, but why do you need more business?” [01:50]
- “What type of business do you need? Sometimes it can becomes a little bit more blurry and that’s okay. Like you know, we are here to help you figure out what you need from a marketing perspective. And sometimes that’s asking the right questions and probing a little bit deeper to get our clients to think a little bit more through what it is that they’re trying to get to.” [02:02]
- “And then we can backtrack it and we can dissect what the options are and what we think is gonna be feasible in what it’s going to take to actually achieve those results. And so we do take a very educational approach in that sales process so that law firms and the attorneys.” [02:25]
- “It’s gonna be successful. After we come to an agreement on what’s gonna be right for the firm, then we just move on to get in the agreement signed and then we go into the onboarding process. I felt very comfortable where I had an initial call with him where he walked me through the steps. He told me about sort of his vision.” [03:12]
- “I remember I sort of had asked him like, am I gonna be okay? And he said, you’re gonna be great. And I just had that confidence in talking to him.” [03:31]
- “They were working on the website and they sent a link to me and I remember clicking the link and instantly felt like everything’s gonna be fine. Because the website was just exceeded expectations. It was way better than the last website that I had. It was beyond anything that I was envisioning.” [03:40]
- “I can’t even tell you just sort of the quality of the leads that I’m getting now compared to last year.” [03:48]
- “The Gladiator law marketing project manager is gonna be their primary point of contact. Now, this person is essential in the communication and the relationship with our clients. We are in constant communication with our clients. We have routine meetings set up. We wanna know what’s going on in the rest of your practice.” [04:04]
- “So we often will have marketing meetings with photographers, with videographers, with your TV agency so that we’re all on the same page, all operating as a single machine to make sure that we have a seamless process that delivers results for that practice.” [04:30]
- “I certainly had two, three, maybe even four strategy session phone calls before we actually launched the website. Before you knew it.” [04:38]
- “I had a product that was portraying who I am and the type of serious level and ebk that we give to our clients online.” [04:47]
- “Different campaigns are gonna have different schedules of execution and sometimes a law firm’s gonna come to us with a WordPress website so we can roll straight into doing the ongoing marketing. Sometimes the firm doesn’t want there to be any pause and even though we need to redesign the website and do a lot of upfront work, they still want us to continue on with that ongoing portion of it so that they’re continuing to move towards their goals.” [05:06]
- “And then sometimes, you know, especially if they don’t have a website at all, well that that’s a a very significant, you know, first step that has to be made. And so we do the website design, build that initial content.” [05:23]
- “To understand why our website designs are effective for our clients. It’s because they are a genuine reflection of who the client is and what they’re trying to accomplish. We don’t take a cookie cutter approach and try to sell it to everybody. I want the genuine personality and culture of who the lawyer and who the practice is to be reflective in the design. We want the website designed to be that genuine best reflection of yourself, your firm’s culture, and who it is that you’re trying to get in contact with in terms of your prospective clients.” [05:59]
- “Then we have the big design reveal based on that design reveal. We ask the clients to sit with it for a few days and they get back to us with” [06:06]
- “Our changes. We make the changes and then we go through some drafts like that until the client is satisfied with what we have put together.” [06:14]
- “With 20 years of experience just focused on lawyer website marketing, I have the data to know what tells me what works and what doesn’t.” [06:21]
- “Ongoing communications is extremely important to us because we can track everything from a metrics and analytics perspective and all the way into the office phone calls and chats and forums and visitors. But what we don’t know is what happened once they’ve reached the office.” [06:31]
- “So we need feedback on an ongoing basis and at a minimum we prefer to meet once a month. Those monthly phone calls are very, very important to us to make sure that we’re staying on the right path. But that’s not the only communication that we do.” [06:46]
- “And different clients are gonna have different communication needs. And some of our clients, they don’t even want to talk to us that much.” [06:58]
- “They have been working with us for many, many years and they campaign is effective without them being too involved.” [07:04]
- “And we just take it upon ourselves to get a couple of touchpoints and temperature checks with them. And then other ones,” [07:11]
- “they want to know exactly what topics we’re gonna write before we write it and sometimes they want us to post it and then let them know it’s posted and” [07:16]
- “sometimes they want to review that content before we post it. We don’t want there to be long periods of of silence because then” [07:23]
- “it goes back to the accountability aspect. Like we want you to feel like you’re being taken care of and that we’re doing” [07:31]
- “our part. I’ve stayed with Gladiator for as long as I have because I continue to get results from it.” [07:36]
- “It’s attracting the types of clients I want in the first place. So the level of client and how seriously they’re taking” [07:42]
- “their own case, which matters to me, has gone up as time has gone on with me working with Gladiator because we” [07:51]
- “understand who we’re marketing to.” [07:59]
- “People use the internet to find lawyers. You’ve got to be on the web marketing your firm to get business.” [00:00]
- “You’ve got to be competitive on the internet if you want to continue to get cases. One of the big things that I think a lot of people who are starting their own firms get worried about is the marketing marketing is such a foreign concept to” [00:06]
- “a lot of lawyers that I think it disgrades them from going out on their own. We had our past website provider” [00:20]
- “for 10 years, but there was inconsistencies. We would have really slow month where we wouldn’t get a lot” [00:26]
- “of phone calls. We had to keep calling them up and say hey guys, what’s going on where our rankings are poor to get back on track” [00:32]
- “some of those firms out there just too big. There’s just not that personal connection. Well that Personal Touch even and the ability to really understand” [00:44]
- “your business and how your business moves and what works I was using other web marketing companies. I didn’t like the website that they were created. They” [00:50]
- “were more focused on just Google AdWords and I was looking for getting more organically. Our prior provider wasn’t just a law firm provider provided” [00:59]
- “General types of businesses. They weren’t consistently keeping up with the times and they weren’t consistently Keeping Up With The Changes in the” [01:08]
- “General types of businesses. They weren’t consistently keeping up with the times and they weren’t consistently Keeping Up With The Changes in the” [01:08]
- “Get a lot of the marketing places I call didn’t even call me back or they would talk to me and then they wouldn’t follow up” [01:17]
- “with the proposal where I felt like Gladiator marketing really jumped on the call right away. I found get gladiated” [01:23]
- “a little marketing when I was at previous firm. As soon as I had my own Farm in my own ability to be the decision maker. I” [01:29]
- “made the decision to reach out the Lisa Vaughn and Nicole. There’s probably one of the best decisions I’ve made from a marketing” [01:35]
- “perspective for me. It’s important to work with the marketing agency. It only handles law firms because they know” [01:41]
- “what’s important to law firms. They know the keywords. They know what works for us. They’ve got the expertise law” [01:47]
- “for marketing is a little unique in that you’re selling a professional service rather than a product lawyers can be notorious they difficult” [01:53]
- “to work with to have company who specializes just in lawyer marketing makes it easier because they know” [02:02]
- “the lingo they understand when you want to put something on your website they know where to look to get” [02:09]
- “the information, so I’m not constantly. Having to feed them information to put on there. We have very difficult jobs and we don’t want to be spending our time” [02:15]
- “focusing and worrying about marketing marketing is one of the most expensive Parts about owning a business. It’s” [02:23]
- “One of the largest expenses with gladiator marketing. I never feel like I don’t get my money’s worth with” [02:29]
- “They designed their website develop the content and they’ve been giving us blogs for different subjects to keep the website relevant.” [02:35]
- “That’s a huge advantage to have content written specifically for lawyers. So we’re not starting from some article that’s not related to” [02:44]
- “A law firm. We’re probably at a budget that’s 50% of what other firms are doing and yet our results are” [02:53]
- “Not indicative of 50% result. That’s really important for us because gladiators very laser focused on their approach and they do it. Well, they were working” [02:59]
- “On the website and they send a link to me and I remember clicking the link and instantly felt like everything’s gonna” [03:08]
- “Be fine the website just exceeded. Citations it was beyond anything that I was envisioning and just remember immediately remember feeling like” [03:14]
- “When I saw the website just being able to Exhale and feel like okay, we’ve got it. They’ve got it under” [03:23]
- “Control. They’ve got me covered and I’m good to go Gladiator recently updated our website. We started getting calls” [03:29]
- “A responses were improved. We’ve had several folks call us because they were impressed with what was presented on our website Gladiator has” [03:36]
- “Been a part of our success in getting the leads and getting the business that we need over the” [03:45]
- “Last 10 years. Our website. Traffic is wrong probably three to 400 percent. Our balance rate has gone down by probably” [03:51]
- “Five to ten percent which is a huge number I need results and that’s what they deliver the rankings just” [03:57]
- “Improved. What’s Gladiator took over the website. We’ve been consistently showing high up on the maps in one of the first three spots and also on the first” [04:03]
- “Page of the searches, we’ve only had Gladiator for about eight or nine months. Our Gladiator has created my website.” [04:12]
- “They handle all of the AdWords that we buy working with gladiator. I’ve certainly gotten a lot of good quality leads over the years.” [04:20]
- “And Gladiator has helped us grow our business. We’ve been seeing an uptick in calls and inquiries for mobile web page worked with gladiator law marketing for” [04:30]
- “Over a year. Now the 14 months. I’ve noticed steady sizable increase in traffic in website inquiries web chat conversations and” [04:39]
- “Phone calls. As definite quality of The marketing that I have now, the quality of the leads the quality of the SEO is much better compared” [04:48]
- “To last year. You don’t want to be in a market. We’re Gladiator has one of your competitors.” [05:01]
- “Just the fact that they sell themselves as one attorney per area just shows you that they really want” [05:08]
- “You to do. Well, we’re glad that we’ve chose them in this market before any of our other competing law firms.” [05:14]
- “Did they really have the customer service down? I have cell phone numbers and get Christmas cards. I” [05:20]
- “Get happy birthday emails. They’re just good people. You can’t put a price tag on good people. It’s consistent. It’s” [05:26]
- “Been long live. It’s more than just a business relationship. If you’re looking for a personal relationship and somebody” [05:32]
- “Who wants to understand your business help you grow your business. You’re gonna find that these are the people for you.” [05:38]
videos: bios
- Thinking back to like my training, we were supposed to be able to get the plane any place in the world within plus [00:00]
- or minus 30 seconds. And on this particular training mission, I got us there in 15 seconds. Lots of time to spare. [00:05]
- I thought I was doing a really great job. Hi, I’m Adam Draper, I’m the c o of Gladiator Law Market. [00:10]
- I feel the heavy palm of my instructor’s hand on the back of my head and slams me into the equipment. [00:19]
- He screams over the sounds of the engines going and he says five seconds. And I’m paraphrasing here, but you know, we don’t guess in this community. [00:24]
- And the idea behind that is that yes, the standard is 30 seconds, but if you want to be successful in a world-class level, [00:33]
- you have to set your own standards. And the same can be said for owning your own business. And especially when you’re taking other clients’ budget and being [00:40]
- responsible for that, you need to hold yourself to as high of a standard as you possibly can. It’s a matter of having pride in the work that you do and putting in the work [00:49]
- and to driving to the results that both you and the K client are gonna be happy for. You know what’s really interesting about both Adam and I, [00:59]
- so there’s eight years difference between us. And what that means is that we actually are both almost the first [01:07]
- firstborn, right? So we’re both insane type A people. Adam is flying huge C one 30 s, special forces in the Air force. [01:14]
- He has always been the best at whatever he does. And of course as the firstborn, I come by that naturally as well. [01:23]
- After my first commitment, which is about eight years in, I decided to get out and, and look for another opportunity. [01:31]
- Adam was a God thing. Never in a million years did I think that I would have the privilege of running [01:36]
- a company with my brother. That was never the plan. Lisa started up the company because she wanted to spend more time working with [01:43]
- small companies and she’s a designer by trade and she wanted to spend her time doing design work. And so I was able to come on into problem solve and to provide value. [01:49]
- And I think that that’s the key aspect in any business relationship is providing value. Whether that’s value to your clients or value to your employees or the [01:59]
- partnership that you have. When I was in the military, I was a navigator, so think goose as opposed to Maverick. [02:07]
- My job was to make sure the plane got where it needed to be and then to also operate the weapon systems that were involved on that plane. [02:12]
- From a technical perspective, like actually doing the job just to stay efficient in up to date on current technologies. I mean it was, we called it a livestock cause it was, [02:19]
- I mean it took that much time and effort to, to be able to do that job at a world-class level. [02:28]
- What is so difficult about the attorney marketing side is just how fast things frequently change. What is gonna be acceptable to Google and what is gonna be acceptable to the [02:33]
- client. Because when we can track phone calls, we can track all these other metrics. And at the end of the day, [02:43]
- those metrics don’t tell you anything about, you know, how well the campaign’s performing. It’s a softer skillset with the marketing as opposed to the more technical [02:47]
- nature of being in the military. [02:57]
- With 20 years of experience just focused on lawyer website marketing, I have the data to know what tells me what works and what doesn’t. [00:00]
- And all of this culminates in a lifetime, a career of information that tells me what at the end of the day is going to. [00:09]
- bring in the biggest bang for your marketing dollar. So that provided the foundation for a 20 year history that I’ve had to serve. [00:18]
- lawyers across the country. I’ve had the privilege of being invited to speak at the aba, numerous other legal conferences across the country. [00:26]
- I’ve served on very elite panels. I’ve spoken on everything from SEO to web design to the model rules of contact. [00:34]
- My name is Lisa Vaughn. I’m the founder and co-owner of Gladiator Law Marketing. When I started Gladiator Law Marketing, [00:45]
- that provided me the opportunity to get back to my roots, really get my hands dirty and stay in that place where I got to design the. [00:51]
- websites and work with each of the clients one-on-one, even after 23 years. And as somebody that brings over 20 years experience exclusively working with. [00:58]
- lawyers across the country, that brings a lot of perspective to what solutions are gonna work best for this environment versus this environment for these practice areas versus this [01:08]
- geographic location. That’s what I love about my job, is actually working with the clients one-on-one. It’s being in the production house, [01:19]
- it’s delivering results and working on the website designs. When I’m in the work, when I’m doing the work, when I’m working with our team members, when I’m working with our clients, [01:26]
- that is still my happy place. Lisa started out the company because she wanted to spend more time working with, [01:35]
- small companies, and she’s a designer by trade and she wanted to spend her time doing design work, but it doesn’t matter what size company you have, [01:41]
- eventually you’re gonna be back doing the finances and the accounting and dealing with people and the clients. And so she grew it back to the point where she was working 90 hours a week, [01:49]
- and that’s just not what was her vision for what the company was eventually gonna be. And so I was able to come on and to problem solve and to provide value, [01:58]
- We want the website designed to be that genuine best reflection of yourself, your firm’s culture, and who it is that you’re trying to get in contact with in terms of your, [02:07]
- prospective clients. I have been rewarded for decades with positive feedback, with heartfelt praise from clients, and it makes the day-to-day work fun, [02:17]
- Gladiator was super invested in making sure that they were accurately portraying me and the types of clients that I wanted to represent, [02:30]
- So the process was collaborative in my case because I wanted it to be So. I wanna know who you are. I wanna know what your daily routine is, [02:38]
- What makes you tick? Why did you become a lawyer? Why are you different than your competitors? It’s only by getting to know you, [02:46]
- your practice, what you’re trying to accomplish, and who your perspective clients are that we can do our job Working with. Lisa’s amazing. We collaborate a lot. [02:54]
- The many various awards that she’s won for us, her designs are incredible. She has had experiences with so many different facets of digital marketing. [03:03]
- It makes it rewarding. It makes you feel valued. I think one of the biggest compliments that I ever got were from clients [03:12]
- that knew me over the decades that stayed with me, that kept cheering me on. They appreciated that inner gladiator that is at the heart of who Gladiator law [03:21]
- marketing was. And they went out of their way to lift me up and to carry me through and to support Gladiator law marketing from day one. [03:32]
- And there’s no bigger compliment than that. [03:41]
- When you put so much hard work in on a client and you see their rankings, you know, shoot up, go on that first page. [00:00]
- The rankings just improved. Once Gladiator took over the website and consistently showing high up, we thought we would have to go backwards first before we went forward. [00:06]
- But that didn’t happen. They call us and tell us they’re getting calls. I had a very substantial trucking case in Western New York where the individual called and said, look, we want you. We looked at your website, we looked at work, you do. [00:16]
- and we want you to represent our family. It’s such a feeling of satisfaction to know that I helped get, you know, somebody else business in the door and keep their livelihood going and, and help them support their family. And, you know, [00:23]
- that is just such a rewarding feeling for me. I’m Jacob Smith. I’m the COO of Gladiator Law Marketing. Uh, [00:30]
- my background is actually in it, um, staffing and recruiting before, uh, the marketing world. So I grew up in a coal mining town. [00:42]
- It was basically like you graduated high school, you either went to college or you went to the mines. My roommate in college, [00:52]
- my buddy growing up too, his dad was a foreman out there and uh, he got us a job during the summers and winters basically going to do the jobs. [00:59]
- My buddy growing up too, his dad was a foreman out there and uh, he got us a job during the summers and winters basically going to do the jobs. [01:04]
- That nobody else wanted to do underground. It had taught me a lot about hard work, you know, getting up every day at 4:00 AM working 12 hour shifts underground, no sun, [01:12]
- No radio, nothing. When you’re underground 700 feet, you don’t have too much, uh, room for air. Making sure the job is done and it’s done right. Um, [01:22]
- No matter how much hard work it takes and staying there until it gets done. That’s really kind of what translated over. Not even to just my job now, [01:30]
- Just life in general. So I actually have a weekly meeting with my team every Monday. We’ll all bring like recent news articles, whether it be about, you know, [01:37]
- Algorithm changes, Google themselves, just marketing in general, and we all collaborate and, and we have, you know, a, a slide that we go through that says, you know, any operational changes, [01:45]
- Any industry changes and we are staying up to that on a weekly basis. And myself, I’m staying up on that on a daily basis, but, you know, [01:56]
- The team we get together on a weekly basis and really make sure, you know, is this the most up to date plan that’s going to be successful? You know, [02:03]
- Outcomes I’m most proud of would be taking a client that was not anywhere near the first page. A client called one of our project managers and said, [02:11]
- I don’t know what you guys did, but I am getting calls left and right. I almost can’t handle ’em. And that is the biggest compliment to me. [02:17]
- That’s what I love to do. That’s what I love to hear. I mean, these clients getting business in the door so much they, [02:23]
- They can barely answer the phone. [02:28]
videos: faqs
- “We don’t believe on sitting on both sides of the courtroom, right? That’s not something that you would do for your own clients. And so” [00:01]
- “We don’t want to actually work with your competitors. We just feel that that’s the right thing to do. It’s not a marketing ploy. We’re” [00:10]
- “Not using that as a sales gimmick. We just legitimately believe that we shouldn’t be working with the” [00:16]
- “Competitors of our clients from day one with Gladiator Law Marketing. We’ve always provided exclusivity options for our clients if we’re working with three, five,” [00:22]
- “Six, ten other clients that do what you do in your market area. How are we focused on what your needs are?” [00:31]
- “Some firms. They just want to keep getting the type of business that they’re getting. They don’t really have these really ambitious” [00:01]
- “growth goals, but they want to stay busy. They want to prep for the future. They don’t want to take” [00:10]
- “a back seat to the success of their firm and then other firms they want to add 20 attorneys over the” [00:16]
- “next several years into grow at a more expeditious rate. And so game planning for that scenario is going to be totally different than when you’re” [00:22]
- “just trying to meet the status quo. A lot of it comes down to making sure that you’re staying up to date on industry. And what’s working.” [00:31]
- “What’s not you do want to have this aggressive component to what you’re doing and to try to innovate but you also have to” [00:37]
- “be that agency in that law firm this paying attention to what everybody else is doing and sometimes that’s paying attention to the” [00:46]
- “stuff that’s going on in your Market. Sometimes it’s other markets. Sometimes it’s other Industries and then being able to dissect that” [00:52]
- “and understand why it works and into that to the law firms as applicable.” [00:58]
- “With 20 years of experience just focused on lawyer website marketing. I have the data to know what tells me what works and what doesn’t.” [00:01]
- “We’ve used click map technology. We’ve used video tracking. We’ve used A/B Testing. We’ve done conversion tracking. We work closely with our clients to know. What is that Roi on those marketing dollars that they’re spending and all of.” [00:13]
- “This culminates in a lifetime a career of information that tells me where to put particular elements where people click, what types of colors work, what types of layouts work, when to get complicated, when to keep things simple for your perspective client. What at the.” [00:22]
- “End of the day is going to bring in the biggest bang for your marketing dollar. This level of expertise in 20 years of knowledge is why people call us to ask what should we do now?” [00:52]
- “I think the two biggest mistakes that lawyers make in the design of their websites are one, they’re not genuine to who they are. They think that they want to portray an image that isn’t actually them, and so they’re never able to really sell it because they’re trying to sell somebody or Persona that doesn’t fit them.” [00:01]
- “And it also doesn’t work well for the myth the end of the day because we know as humans when we’re trying to be sold, you know, when somebody’s trying to tell us a narrative that’s not so we pick up on that as humans really easily.” [00:23]
- “I think the other thing that they do is that they try to be too cutting-edge in the sense that they’re always chasing whatever the next iteration of design is that kind of churn not only Burns a lot of marketing dollars, but you’re overestimating the experience that you want your perspective clients to have.” [00:41]
- “You want to put your best foot forward and you want your perspective clients to see your law firm as Cutting Edge, but what they end up experiencing is something that is unsettling. It’s something that they don’t know how to use, and it turns your perspective client off rather than bringing them in the door.” [01:11]
videos: learning more
- It’s important to understand that the 95% client retention rate is not only a reflection of how happy our clients are with us long-term. But it’s also a [00:00]
- reflection of the fact that marketing campaigns do better when they’re built on sustainable foundations and they’re continued over a course of time any law [00:09]
- firm that starts and stops starts and stops starts and stops or that tries to shop around different agencies [00:18]
- that constant churn is going to have a negative effect on the end result that they get from [00:24]
- their marketing dollars. So our 95% client retention rate benefits, our clients and is also a reflection of who we [00:30]
- are as a company and as a team in terms of the industry, the 95% client retention rate is [00:39]
- certainly one of the tops if not the tops with lawyer marketing agencies across the country. [00:45]
- Part of that first conversation is also a matter of making sure that we’re going to be the right fit and not every Law Firm that we talked to their goals. And what they’re looking for is going to be right for us and for them and part. [00:00]
- of that is exclusivity. We don’t believe in both sides of the courtroom, right? That’s not something that you would do for your own clients. And so we don’t want to actually work with your competitors. We just feel that that’s the right thing to. [00:06]
- do. It’s not a marketing employee. We’re not using that as a is a sales gimmick. We just legitimately believe. [00:12]
- that we should be working with the competitors of our clients because things change and sometimes it is a winner’s take all. [00:18]
- situation. It’s gonna be a wonderful take all situation. You can’t have two clients that are both trying to get that. [00:24]
- same spot. And so there’s a couple of factors that go into determining, you know, if we’re going to be the right fit, but. [00:30]
- that exclusivity piece is gonna be one that comes up quite a bit. [00:45]
- One of the most difficult components to hiring a new agency is understanding what the likelihood of future success [00:00]
- is going to be, and past success is typically the easiest way to do that for people that are going to hire an agency. It’s very difficult with [00:06]
- SEO because what works today is not what worked yesterday is not what’s going to work in the [00:12]
- future, and unless you’ve been keeping tabs on an agency for years and their clients and to see the Ebbs and the flows of the campaign. [00:18]
- I mean there are plenty of agencies out there that are going to cherry-pick what they show you, and you’re only gonna see the good and you’re not gonna see the bad. [00:28]
- When you’ve got a 95% client retention rate that is 20% higher than the industry standard that I think gives those businesses [00:34]
- those law firms more comfort in knowing that the likelihood they’re going to have to hire another agency down the road is minimized. [00:44]
- The road is minimized. [00:50]
- For decades there has been a practice of other lawyer marketing agencies looking to just turn and burn their entire marketing and [00:00]
- business practice is set up to get the most in so they spend the most on sales so [00:09]
- that they get the most law firms in the door and then they spend the least on production and [00:15]
- So eventually the clients leave because they get less results and that balance never made any sense to me. [00:21]
- Spend more on delivering results for the clients and they’ll stay with you longer term because they’re getting their expectations not only met but you exceed [00:29]
- their expectations and they’ll stay with you and then consequently as a business owner. You don’t have to spend as [00:38]
- much on sales. [00:44]
- If a client comes to us and they want quick results in 60 or 90 days in big results. [00:00]
- We’re going to have a broader conversation about why well, what does a sustainable solution look like? What are some options? Here’s the full portfolio of [00:06]
- what we might consider for your situation. Let’s talk about the pros and cons. So it is a question that we get frequently where [00:15]
- someone wants quick results in a short time frame, but we look for the motivation. We make it into a broader conversation. We ask the why’s and [00:24]
- then we try to come up with Solutions and open discussion that will generate the type of results that they’re looking [00:33]
- for on either the time frame that’s necessary or in a more sustainable. [00:39]
- Google can tell you one thing. But if you’re not seeing that show in the results on in the serps they could [00:00]
- be kind of pulling your leg to a certain degree. So again, it’s not being impulsive. It’s making sure to do your [00:06]
- due diligence do your research and I mean when they come out with these changes, you know, Adam and I both we will research [00:12]
- for days on end, you know competitors our own sites locations across the nation just to validate and make sure this okay. Are they being serious [00:18]
- this time? Is this what Google’s actually doing? You know just keeping up with those and trying to implement the change [00:27]
- again. Don’t be impulsive don’t have any jerk reaction. Make sure what you’re going to do is going to [00:34]
- be successful. So when these changes do come you don’t we don’t have to necessarily catch up like we’re already in the good spot the other [00:40]
- agencies I got to catch up. [00:46]
- There’s a fine line between being different and setting yourself apart from the competition and doing something totally off the wall that ends [00:00]
- up being detrimental and so understanding and being focused exclusively on the legal industry really helps us understand because [00:09]
- we get a lot of times clients come to us and they say, oh we want to be totally different we want to do this and I’m like, well, there’s a reason nobody else is [00:18]
- doing that. Yeah, and it’s because that doesn’t work and so You know combining that creative side with the analytical side [00:24]
- is that we have a better understanding of what’s going to work. You know and what we’ve seen tried in the past that you [00:30]
- would think is going to work but it just doesn’t and then being able to backtrack into understanding from a fundamental and philosophical [00:38]
- level. Why things happen and why something is don’t? [00:44]
- I know you’ve heard content is king for a long time. I’m sure but like now more than ever that. [00:00]
- And just getting to the like the legal relevance within your content. So it’s just keeping your your pages and your site as a whole legally relevant and just [00:05]
- that brand awareness and reviews are just so crucial now. Because if you think about it, you know if your [00:14]
- site is SEO optimized as best can be and so is your competitor you have 55 star reviews in a competitor has [00:23]
- 65 Stars reviews. Like that’s all Google has to go off more reviews. So I would say, you know content and [00:29]
- just brand awareness and review review. [00:37]
- To understand why our website designs are effective for our clients. It’s because that they are a genuine reflection of who the client is and what [00:00]
- they’re trying to accomplish. We don’t take a cookie cutter approach and try to sell it to everybody there has [00:10]
- to be a seamless communication between all of your marketing and that needs to be that genuine reflection [00:16]
- of who you are. So in order for our production team to get it to know who you are. We have [00:22]
- to be involved from day one. It’s only by getting to know you your practice what you’re trying to accomplish and [00:28]
- who your perspective clients are that we can do our job. So my involvement from the beginning is focused on getting to know the client so [00:34]
- that we can do a better job on the production side and ultimately deliver better results. [00:43]
- There are thousands of law firms in agencies that are all trying to accomplish the same thing. You can’t hide stuff from the public and not [00:00]
- hide stuff from Google. So everything that you do has to be publicly available. And so when you take [00:09]
- this, we’re going to be first we’re always going to do things that nobody else is doing a lot of times that stuff [00:15]
- doesn’t work. And when it does work, someone’s gonna steal it in a matter of days weeks months certainly not [00:22]
- years and you do want to have this aggressive component to what you’re doing and to try to innovate [00:28]
- but you also have to be that agency in that law firm just paying attention to what everybody else is doing. [00:37]
- And then being able to dissect that and understand why it works and apply that to the law firms as applicable. [00:42]
- So our bread and butter is getting law firms to show up on Google and there’s a variety of ways that you can do that right now [00:00]
- when we’re talking there are sport. There’s local service ads. There’s Google search PPC. There’s the maps there’s organic section below that and we [00:06]
- treat each and every one of those as a totally separate campaign because the way they work and who [00:15]
- they’re going to work for and what you can Target what you can’t do is gonna be different. There’s gonna be some overlap [00:21]
- between but by treating them as individual campaigns, we can give them the appropriate attention and strategic care necessary. [00:27]
