A successful SEO campaign has three essential aspects: content marketing, local SEO, and technical SEO. Your law firm will see a significant increase in high-value traffic when you successfully tackle all three.
However, all three are tricky to master without SEO expertise, which is why using SEO agencies such as Gladiator Law Marketing is essential.
Content
Google factors in distance from the searcher when ranking law firms.
First, let’s look at the content aspect of any SEO campaign. The content you create for your family law firm website needs to be made with intent. Don’t simply create content because you feel like you should.
Each piece of content you create needs to carefully consider what your potential clients want to see, answer all the potential questions they may have, and offer helpful information.
Not only that, but it needs to be linked with other content you produce to ensure that you build a solid web of interlinking content on particular subjects. Google likes to see that you have completely covered any client questions regarding a particular topic to deem you a reputable source of information.
On-Page Optimization
Producing high-value content is essential, but if you don’t optimize it for your readers and search engines, it will have nowhere near the traction it could have.
There are several on-page optimization steps you need to consider. For starters, you need to implement a flat URL structure to eliminate the possibility of sub-directory folders. This ensures that the crawl Google does of your website is quick and easy. The more complicated the crawl through your website, the less friendly Google will deem your site to be.
When writing content about specific subjects, identify and include keywords and phrases you expect your customer to search for. This shows Google you have expertise in the area you are discussing.
When was the last time you checked the speed of your website? Including those extremely hi-res images might seem like a good idea, but if they slow download times, that could damage your SEO reputation and, therefore, how well you rank.
Next, when you write a new piece of content on a subject you already have content written for, link to it! Interlinking your content on your website helps solidify your content web and shows Google how much content you have covered on a particular subject.
Keyword Research
Establishing the questions your target clients input into search engines when looking for divorce or family law attorneys should be the foundation of what content you produce. If the content you produce does not align with the keywords your target audience is searching for in Google, you are missing out on significant potential traffic.
SEO keyword research is more manageable with tools, but can still be extremely complex and confusing. At Gladiator Law Marketing, we are well-versed in keyword research for divorce attorneys and have the ability to identify the best keywords for your law firm.
Link Building
Gaining more traction on your website and improving your divorce lawyer’s SEO is impossible without developing a detailed and robust link-building strategy.
Link building involves the process of gathering backlinks from reputable offsite websites that all link to your website. Google values reputable backlinks highly, as they show you are valued as a legitimate source of information on that subject.
Sign Up to Review Sites
Customers are savvier to marketing campaigns than ever before. They expect businesses to tell them how great they are, but this no longer has the influence that it once did.
However, social proof is one way of convincing potential clients that you are right for them that still works. It is a fantastic way to spread the word of your family law practice, so always ask clients to leave a review of their experience with your family law firm on Google.
Having positive reviews on reputable review websites like Google or Trust Pilot is an excellent way to improve your reputation and credibility with the Google search algorithm, and it is excellent for family law SEO.
