According to DataReportal’s April 2023 Global Statshot Report, internet users globally now spend 57% of their online time on mobile. So, when you post a piece of content on your law firm website, just over half the people who consume it will do so on their phones or tablets, rather than their laptops or desktops.
You may not realize it, but there are specific considerations you need to keep in mind when it comes to your mobile site. If you ignore them, both your search engine performance and your mobile user experience will suffer.
That’s why it’s so important to have a website that is mobile friendly. Your site needs to be fast, secure, and easy to use, and it should provide your contact information immediately. Links and buttons need to be large enough that users can easily tap them with a thumb or finger without accidentally clicking on something else. Text should arrange itself neatly on the screen and be in a large enough font that scrollers don’t have to squint.
Mobile web users are notoriously impatient; if they don’t see the value in your website within 10 seconds, they’ll probably be gone.
Most mobile-friendly attorney websites are programmed to be “responsive” – meaning that the size, orientation, and placement of on-page elements automatically adjust to the size of the visitor’s device. However, many older law firm websites still lack any dedicated mobile-friendly version. If this is your situation, you need to prioritize fixing it.
Even if your site is designed to be responsive to device types, you should still test your web pages on different devices to ensure they’re all appearing as they’re supposed to. If any issues arise, you should be able to address them on a case-by-case basis.
Mobile-friendly websites are responsive, meaning the size, orientation, and placement of on-page elements automatically adjusts to the user’s device.
This is important, first and foremost, for user-experience reasons; you want your website visitors to be able to navigate your website and read your content easily. However, it will also have a big impact on your SEO.
Google has announced the introduction of mobile-first indexing. Under this system, the search engine “predominantly uses the mobile version of a site’s content … for indexing and ranking.” So, if you’re not optimizing your site content for mobile consumption, you cannot realistically hope to consistently outrank competitors who are doing so.
Yes. The idea of responsive design is that it should provide an optimal viewing and interactive experience across a variety of devices. However, it’s important to note that a user’s experience on tablets and smartphones may differ significantly, and this has important implications for the way you design your website. To ensure all your website visitors have a positive experience, you should test your pages on a variety of devices and address any inconsistencies that arise.
Yes, there are several tools that can be useful for testing the loading speed of your web pages, including Google PageSpeed Insights, GTmetrix, Uptrends, WebPage Test, and Varvy Pagespeed Optimization.
Yes. If your website does not have a responsive design that translates well to mobile devices, Google’s mobile-first indexing method will punish it. Also, poor mobile design can lead to a high bounce rate, which means a large percentage of your visitors will leave without interacting with your website.
If your website has a log-in portal for clients or potential clients, social autofill allows them to log in without manually filling in their username and password. This can greatly add to user experience; research shows that people frequently leave sites due to forgotten login information.
Yes. A call to action can help you turn leads into clients, particularly if you use phrasing that humanizes the process. For instance, rather than labeling the contact button “Click” or “Submit,” consider naming it “Get Started” or “Let’s Talk.” You should place these buttons in several locations across your site, making it as easy as possible for potential clients to schedule a consultation with you.
This depends on your firm’s individual needs and resources. However, as a general guideline, it’s recommended that you refresh your site every 2-3 years and perform minor updates or tweaks as often as you need to. This keeps the site modern, relevant, and in line with the latest technological and design trends. More frequent updates should be made for functionality, usability improvements, content updates, and SEO. Regular reviews and analytics tracking can help determine when updates are necessary.
Videos and interactive content, such as animations or complex forms, can indeed slow down your mobile website if not properly optimized. This is because they have large file sizes and require more processing power to load and run, which can result in slower page loading times. This can be especially problematic for mobile users who may not always have stable internet connections. However, you can still utilize interactive content and video on your site as long as you optimize properly, use lazy loading, and implement regular performance testing. You should also consider using a hosting platform like YouTube for your videos, rather than hosting them on your own server.