Search Engine Optimization for Employment Law Firms
Search engine optimization (SEO) is a combination of actions to try to make your website perfect in the eyes of Google and other search engines.
When optimized correctly, your law firm’s website will appear near the top of the page for employment law searches in your area. If your employment law firm appears in the top five results, the impact that will have on your visitor count will be significant.
Even if those visitors don’t convert initially, you will have their information to retarget them in other marketing channels, such as on social media or via email.
Why is SEO Essential for any Employment Law Firm?
Any employment law firm that wants to grow its brand and increase its reach must be successful with its organic ranking. While many people tend to dismiss organic traffic as a side product of other efforts, it should be the foundation of your law firm’s digital marketing strategy.
The landscape of searching for an employment lawyer in the local area is changing. Searching on Google is the first port of call for almost everyone in the modern era, and if you are not ranking highly on the first page, you are missing out on a major source of high-quality leads.