Gladiator Law Marketing Blog
Category: SEO News
- December 19
- SEO News
How to Choose a URL for Your Law Firm
Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like how to choose a URL for your law firm. Never overlook a chance to create a positive brand image for your firm, and this includes naming your URL. Too often, firms quickly overlook decisions about their URL and end up choosing domain names that are predictable and uninspired. Be sure you don’t make this mistake....
- June 10
- SEO News
Historical Optimization for Law Firms
Every law firm wants a vibrant and dynamic website that gets lots of traffic and converts visitors into leads. One strategy for doing this is to refresh older content in addition to creating new content each month. Why rely solely on writing new blogs and pages when you can update what were once well-performing articles that have lost their luster and faded over time? Known as “historical optimization,” this underutilized strategy allows you to get more mileage out of work you’ve alre...
- February 26
- SEM / SEO / PPC SEO News
Know Your Q & A: What Do People Ask Google?
When people search for information online, it’s important to remember that they often ask questions that are full sentences. This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather than write them. So, what does this have to do with law firm websites and your ability to market your firm? Turns out, EVERYTHING!...
