Category: SEM / SEO / PPC

Notes From the SEO Underground: May 2019

May 28th, 2019 by GLM Team   |   Posted in SEM / SEO / PPC, SEO News, Web Marketing

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. A lot happened in May! So we’ll dig right in by taking a closer look at the E.A.T updates, new additions to Google Search Console, and a new series from Google […]

How Web Design Impacts SEO

May 28th, 2019 by Rachel Reynolds   |   Posted in Design & UX, SEM / SEO / PPC

It’s tempting to think of web design as rich colors, vibrant images and cool tabs, but if that’s what you think, you’re missing the big picture: Design is the workhorse of your website.  It directly impacts the conversion of visitors into leads and leads into clients. Design is more than simple picture selection and type […]

When E-A-T Doesn’t Mean a Lunch Break

April 28th, 2019 by Rachel Reynolds   |   Posted in SEM / SEO / PPC

While “EAT” leads most of us to think about restaurants or a plate full of yummy food, it means something totally different in Google’s world.  And because it’s critically important, law firms should familiarize themselves with the ins-and-outs of “E-A-T.” Defining E-A-T “E-A-T” is insider SEO lingo for the elements that Google says are essential […]

Responding to Negative Reviews – A Tactical How-To

February 27th, 2019 by Rachel Reynolds   |   Posted in SEM / SEO / PPC, Web Marketing

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing out and being filled with apprehension, let’s take a brief time out […]

Notes from the SEO Underground

February 26th, 2019 by Charlie Smith   |   Posted in SEM / SEO / PPC, SEO News

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. February may be the shortest month of the year, but that doesn’t mean it hasn’t been super busy in the SEO space. Google and other major players have rolled out updates […]

Dark Side of PPC

February 9th, 2019 by GLM Team   |   Posted in SEM / SEO / PPC

Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics (Like income.) To top it all off, PPC starts to produce immediate results because it catapults your firm to the top […]

Code Blue! Medic Update

October 8th, 2018 by GLM Team   |   Posted in SEM / SEO / PPC

– Originally Published by Plaintiff’s Attorney Marketing Newsletter By this point, I am sure many of you have become aware of the new Google algorithm update known as Medic. For those of you still waiting in the SEO emergency room, August’s update was the largest adjustment to the search algorithm since April 2012. Word on […]

Recent SEO News

August 16th, 2018 by Charlie Smith   |   Posted in SEM / SEO / PPC, SEO News

Welcome to the inaugural edition of Gladiator Law Marketing’s monthly SEO news update. Join us as we share some of the most relevant search engine news and recent top stories in the world of SEO. Let’s dive in. HTTPS “Not Secure”  First and foremost, Google Chrome began marking sites that are not HTTPS as “not […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]

What PPC Can Offer Your Law Firm

February 22nd, 2018 by GLM Team   |   Posted in SEM / SEO / PPC

If you’ve considered marketing your law firm online, you’ve probably read about pay-per-click marketing. It might sound like industry jargon, but it’s actually a powerful tool that targets potential clients based on their location and interest in your firm. Here’s how pay-per-click marketing for lawyers works. What is Pay-Per-Click Marketing? Pay-per-click marketing, which is also […]