Gladiator Law Marketing Blog
Category: SEM / SEO / PPC
- February 19
- SEM / SEO / PPC
How To Decide If PPC Is Right for Your Law Firm
Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless, leaving many to wonder how to decide if PPC is right for your law firm. PPC advertising can be highly effective; when done right, PPC campaigns can supercharge a multi-layered online marketing strategy that elevates your law firm...
- January 23
- Artificial Intelligence (AI) SEM / SEO / PPC
AI: Is SEO Dead?
The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked an end to marketing or search engine optimization (SEO) as we knew it, but because it signified a radical change on the horizon. With any significant change in the marketing environment or the introduction of a revolutionary piece of technology, the...
- July 25
- SEM / SEO / PPC
How Local SEO Can Benefit Your Law Firm
The benefits of local SEO for law firms lie in the idea that the legal profession is often highly localized. It depends on your area of practice, of course, but a large percentage of law firms attract clients from close by, often within their own town or city. When an ordinary person has a slip-and-fall accident, or needs legal representation after a DUI charge, they’re going to hire a lawyer near where they live, not in a different state or region of the U.S. Therefore, you nee...
- January 10
- SEM / SEO / PPC
Leveraging Google Business Profile for Lawyers
Lawyers may or may not have heard that Google My Business has been renamed and updated to become Google Business Profile (GBP). This free listing offered by Google is a must-have for all law firms who want to increase their visibility and boost their online marketing efforts. Google offers this guidance about their update:...
- October 5
- Design & UX SEM / SEO / PPC
Core Web Vitals for Law Firms
You may have heard of “core web vitals,” but most busy lawyers don’t have time to do a deep dive into the finer points of technology and website construction. So here’s a primer on Core Web Vitals for law firms that we hope provides an executive summary. Core Web Vitals are related to back-end programming and design – the real nitty-gritty of website construction. Google says Core Web Vitals are really important, so disregard at your own peril. What are Core...
- September 12
- SEM / SEO / PPC
The Cookies are Almost Gone and It’s Google’s Fault
Missing the sriracha with your pho? Find yourself trading a favorite child for the last bag of coffee? Worried the new car you just ordered will arrive in time for Christmas 2024? It’s not failing supply chains causing the demise of cookies, but Google’s decision to let the cookie crumble. Thankfully, this is the third-party cookie variety, but I, for one, don’t take lightly the willful phasing out of any type of cookie. Do not ask for whom the bell tolls – it Tollhouses for thee!...
- August 24
- SEM / SEO / PPC
EAT for Lawyers
While “EAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EAT for lawyers speaks to the credibility and perceived authority of an attorney within the legal field. It lets Google know if the content on your law firm website is well-researched, vetted, and backed up by years of experience and education. Defining EAT for Lawyers “EAT” is insider SEO lingo for the elements tha...
- December 2
- SEM / SEO / PPC
Should Attorneys Buy Leads?
Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you thinking… that many leads for only pennies?!?!? Why, I’d be a fool not to jump in! But be sure you know what you are jumping into. Do your due diligence, ask the right questions, apply your common...
- April 5
- SEM / SEO / PPC
How Does Voice Search Affect SEO?
Voice search is a burgeoning frontier in SEO as more and more people speak into their smart devices rather than peck with fingers on keyboards. Devices like smartphones, voice-activated smart speakers and in-vehicle voice connectivity are ubiquitous these days. They provide an ease of use that was unimaginable just a few short years ago. Google’s algorithm – especially after the advent of...
- February 26
- SEM / SEO / PPC SEO News
Know Your Q & A: What Do People Ask Google?
When people search for information online, it’s important to remember that they often ask questions that are full sentences. This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather than write them. So, what does this have to do with law firm websites and your ability to market your firm? Turns out, EVERYTHING!...
