Lawyers may or may not have heard that Google My Business has been renamed and updated to become Google Business Profile (GBP). This free listing offered by Google is a must-have for all law firms who want to increase their visibility and boost thei[...]

You may have heard of “core web vitals,” but most busy lawyers don’t have time to do a deep dive into the finer points of technology and website construction.  So here’s a primer on Core Web Vitals for law firms that we hope provides an exec[...]

Missing the sriracha with your pho? Find yourself trading a favorite child for the last bag of coffee? Worried the new car you just ordered will arrive in time for Christmas 2024? It’s not failing supply chains causing the demise of cookies, but Go[...]

While “EAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EAT for lawyers speaks to the credibility and perceived authority of an attorney within the l[...]

Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you [...]

Voice search is a burgeoning frontier in SEO as more and more people speak into their smart devices rather than peck with fingers on keyboards.  Devices like smartphones, voice-activated smart speakers and in-vehicle voice connectivity are ubiqu[...]

Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like selecting a great URL for your law firm. Never overlook a chance to create a positive br[...]

When people search for information online, it’s important to remember that they often ask questions that are full sentences.  This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather[...]