Logos with Style
This is where most firms get hung up. They get too wrapped up in being perfect or being different. If your firm is going to be spending a ton of money on marketing, then hire a branding agency if you want something complex. Otherwise, keep it simple.
- Color – Here is a good article on choosing colors: https://www.canva.com/learn/choose-right-colors-brand/. Colors can be detrimental if they contrast with your services. You wouldn’t want bright and fun colors if you are a criminal defense or probate lawyer.
- Images – I am indifferent on including images in a logo. What we most often see is something about the local area. Firms in cities with mountains will include mountains. Or a river. Or a skyline. It isn’t that they are bad – they are just used often.
- Fonts – Here is a good article on fonts: https://venngage.com/blog/brand-fonts/
- Twists – There are many minor design twists that are used in logos, such as merging letters, using a signature, or making one letter much larger than the others.