Lawyer Marketing Guide

Understanding the Impact of Google’s Medic Algorithm on Law Firm Rankings

Learn about the critical importance of E-A-T for law firms by exploring Google’s Medic Algorithm update.


In the ever-changing world of online marketing, search engine algorithms play a vital role in deciding how visible and successful law firms are on the internet. One such algorithm update that had a big impact on how law firms rank is Google’s Medic Algorithm. This update was introduced in August 2018, with a focus on giving priority to high-quality and trustworthy content in the healthcare and “your money or your life” (YMYL) fields. In this article, we’ll dive into how Google’s Medic Algorithm influences the rankings of law firms and provide insights on what it means for your law firm’s website and how to optimize it accordingly.

Understanding the Medic Algorithm and Its Impact on Law Firm Rankings:

Expertise, Authority, and Trustworthiness (E-A-T)

The Medic Algorithm places a strong emphasis on E-A-T, particularly for websites in healthcare and YMYL areas. While it mainly targets medical content, legal content under the YMYL category is also under scrutiny. For law firms, this means it’s crucial to establish expertise, showcase authority, and build trustworthiness to improve search rankings.

Quality Content and Accuracy

Law firms that offer high-quality, accurate, and current content are more likely to benefit from the Medic Algorithm. It’s essential to make sure your website provides comprehensive legal information, focusing on accuracy and relevance. This can involve informative articles, blog posts, and FAQs that address common legal issues and offer valuable insights to users.

Assessing Authoritativeness

Under the Medic Algorithm, Google assesses the authority of authors and their content. For law firms, highlighting the expertise and knowledge of your attorneys through author bios, publications, speaking engagements, and client testimonials can boost the perceived authority of your website and have a positive impact on rankings.

Optimizing for the Medic Algorithm

To boost your law firm’s website and enhance your rankings in response to Google’s Medic Algorithm, consider these strategies:

Exceptional and Authoritative Content

Develop and publish thorough, well-researched, and relevant content that addresses legal topics and issues relevant to your target audience. This positions your law firm as a recognized industry leader and a trusted source of legal information, ultimately improving your E-A-T and search engine rankings.

Concentrate on E-A-T Signals

Ensure that your website reflects strong E-A-T signals by showcasing accurate attorney bios that highlight their expertise and experience. Incorporate trust elements, like client testimonials and case studies, to prove your law firm’s credibility and establish trust with your audience.

Optimize On-Page Elements

Pay close attention to on-page elements like meta titles, meta descriptions, and header tags. Create compelling and pertinent titles and descriptions using keywords that align with user search intent, while providing clear and concise summaries of your content.

Mobile-Friendly and User-Centered Design

Given the increasing use of mobile devices, it’s vital to provide a smooth mobile experience. Optimize your law firm’s website for mobile devices by employing responsive design, ensuring fast loading times, and creating intuitive navigation. Prioritize user experience to make sure visitors can easily access the information they’re looking for.

Cultivate High-Quality Backlinks

High-quality backlinks from trustworthy, industry-specific websites can have a significant impact on your law firm’s rankings. Look for opportunities to establish connections with other authoritative legal websites, participate in guest blogging, and create content that naturally attracts backlinks due to its value.


Google’s Medic Algorithm places a strong emphasis on expertise, authority, and trustworthiness, which are critical factors for law firms aiming to boost their search engine rankings. By concentrating on delivering top-notch, authoritative content, fine-tuning on-page elements, giving priority to user experience, and establishing credible backlinks, law firms can elevate their visibility and credibility in the eyes of Google’s algorithm.

Learn how Google’s BERT algorithm update had a profound impact on law firm SEO.

At Gladiator Law Marketing, we specialize in helping law firms navigate the complexities of search engine algorithms and implementing effective marketing strategies to drive growth and success. Get in touch with us today to explore how we can assist you in optimizing your law firm’s website, improving your E-A-T signals, and accomplishing your marketing objectives.

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