It attracts more leads.
For starters, ranking higher in search engines like Google is a fantastic way to generate more leads, not only in the short term but also in the long term.
Law firms often spend lots of money on paid advertisements to generate more leads; at first, they can be very successful. However, as time goes by, as with all advertisements, the messaging or the target audience becomes stale, and the effectiveness of the campaign tends to drop. This results in higher customer acquisition costs and fewer leads coming through the digital door.
By ranking higher on search engines, you can begin to attract current potential clients to your law firm and many more in the future. If someone searches “general practice lawyer near me” and you are the No. 1 ranking, you will see a lot of new leads, which you can convert into new clients.
It makes your law firm’s website seem more professional.
Another benefit of creating an SEO-friendly website for your law firm, is the fact that it makes your website look much more professional.
Some of the major aspects of search engine optimization include good website design, correct content formatting, and intuitive site navigation. With all of those things in place, your law practice website will look very polished and professional, which in turn will make potential clients trust your law practice more.
A well-structured website that is well-designed, easy to navigate, with content is broken up into digestible chunks, is sure to attract more visitors and convert more of those visitors into clients.
With something as complex and detailed as general law practice, potential clients want to be sure they are working with an expert, and a high-quality SEO structure is an excellent way to make a great first impression.
It builds your reputation in the local area.
By ranking higher on Google search results locally, you will increase your reputation in the local area, which will increase the volume of inquiries your practice receives.
For example, if someone has noticed your practice on the first page of Google, they will be much more likely to remember your law firm’s name when a friend requires support in the future and therefore will recommend you instead of one of your competitors.
It builds trust with your potential clients.
Excellent SEO is a fantastic way to build a trusting relationship with potential clients.
Put yourself in your potential client’s shoes. They find themselves in a situation where they require a lawyer, possibly for the first time ever. They are likely nervous, scared, and don’t know what to look for. If you are able to mitigate some of those fears and worries by providing insightful, useful, and easy-to-read content regarding the issues they are faced with, not only will you ease their worries, but you will begin to build trust.
The more excellent content you can provide a potential client with, the more they will trust that you can help them with their current predicament.
It leads to more clients.
Finally, as you can tell from all the other benefits we have highlighted, high-quality SEO will help you gain more clients.
Not only will high-quality search engine optimization lead to more people visiting your website, but it will also ensure more of those leads convert into paying clients.
Rather than spending thousands on paid advertising campaigns or writing emails the majority of recipients will ignore, invest time in search engine marketing strategy for your general practice law firm; you will see a significant uptick in how many people organically come to your website and become clients.