On Social Media, “Justice” is the 2018 Word of the Year
March 3, 2021
Sometimes public discourse and the media hand law firms a marketing opportunity. This is one of those times.
According to CNN, U.S. publishing company Merriam-Webster just announced that “justice” is the 2018 Word of the Year, after the wor[...]
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The Follow-Up: An Essential Part of Law Marketing
March 3, 2021
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will[...]
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Want to Learn More About Online Marketing for Your Law Firm? Begin Here…
March 3, 2021
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice w[...]
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The Pitfalls and Promises of Social Media for Attorneys
March 3, 2021
Most people who don’t already have an attorney and are looking for legal advice will turn to a search engine. Firms that want to succeed in today’s competitive field need to build a strong online presence, so they can be there to answer the[...]
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Social Media Battle Royale: Likes Versus Clicks
March 3, 2021
Why Likes are Important
First, let’s state the obvious - Likes look good on a page. They’re a public reflection of how engaged you are with your audience and how popular your post is. More importantly, people who regularly click the Like but[...]
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I heard that social media doesn’t have any effect on SEO. Is this true?
March 3, 2021
Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you'll read often is that social media has no effect on SEO. Matt Cutts, Google's head of spam, has said that Twitter and Facebook have no role at[...]
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Facebook is a Gold Digger
March 3, 2021
You thought you were in love with Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out promotional posts in hope[...]
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