Sometimes public discourse and the media hand law firms a marketing opportunity. This is one of those times. According to CNN, U.S. publishing company Merriam-Webster just announced that “justice” is the 2018 Word of the Year, after the wor[...]

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will[...]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice w[...]

Most people who don’t already have an attorney and are looking for legal advice will turn to a search engine. Firms that want to succeed in today’s competitive field need to build a strong online presence, so they can be there to answer the[...]

Why Likes are Important First, let’s state the obvious - Likes look good on a page. They’re a public reflection of how engaged you are with your audience and how popular your post is. More importantly, people who regularly click the Like but[...]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you'll read often is that social media has no effect on SEO. Matt Cutts, Google's head of spam, has said that Twitter and Facebook have no role at[...]

You thought you were in love with marketing your law firm on Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out pro[...]