Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you’ll often read is that social media has no effect on SEO. But is it true that social media does not affect SEO? The answer is, “it depends.” [...]

Today’s consumers play a unique version of “follow the leader” when it comes to choosing products and services to purchase. It’s called “social proof,” and the value of social proof for lawyers cannot be overstated. To combat uncertaint[...]

Sometimes public discourse and the media hand law firms a marketing opportunity. This is one of those times. According to CNN, U.S. publishing company Merriam-Webster just announced that “justice” is the 2018 Word of the Year, after the wo[...]

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will [...]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice wi[...]

You thought you were in love with marketing your law firm on Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out pro[...]