Category: Web Marketing

Notes From the SEO Underground: May 2019

May 28th, 2019 by GLM Team   |   Posted in SEM / SEO / PPC, SEO News, Web Marketing

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. A lot happened in May! So we’ll dig right in by taking a closer look at the E.A.T updates, new additions to Google Search Console, and a new series from Google […]

Intake Process & Tracking Leads

March 27th, 2019 by Rachel Reynolds   |   Posted in Web Marketing

Your intake process needs to be tight for every single inquiry. If it’s not, that multi-million dollar case may go to a competitor. You’re investing significantly in online marketing — if you don’t have a solid intake practice, it’s like throwing that money away.  Your marketing drives potential clients to your firm’s door. What if […]

Responding to Negative Reviews – A Tactical How-To

February 27th, 2019 by Rachel Reynolds   |   Posted in SEM / SEO / PPC, Web Marketing

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing out and being filled with apprehension, let’s take a brief time out […]

12 More Ways to Market Your Law Firm

January 17th, 2019 by Gladiator Law Marketing   |   Posted in Web Marketing

Okay, you’re off to a good start.  It’s January and a New Year.  Your resolution is to be consistent and intentional about marketing your law firm this year.  Being proactive is the key to securing more clients.  Here are some additional tips from the American Bar Association that will enable you to simply and cost-effectively […]

10 Ways YOU Can Market Your Law Firm

December 14th, 2018 by GLM Team   |   Posted in Web Marketing

Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA’s recommended tips are common sense and others may […]

Black Hat Marketing – And How to Avoid It

December 7th, 2018 by GLM Team   |   Posted in Web Marketing

In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad […]

Forget Mad Men. Math Men Now Rule Marketing.

December 7th, 2018 by GLM Team   |   Posted in Web Marketing

In a piece from the New Yorker in early 2018, writer Ken Auletta explored the new paradigm of advertising. His conclusion was that the smoky rooms populated with “creatives” plotting clever new ad campaigns had been replaced by devotees of Big Data. People that work in marketing wouldn’t be surprised by the assertions in this […]

Top Signs You’re an Advertising-Victim

May 18th, 2018 by GLM Team   |   Posted in Web Marketing

Have you been hurt in an advertising crash-and-burn? Were you financially damaged by someone else’s negligence? If you, or a loved one, have been hurt by mismanaged marketing, you may be an “Advertising-Victim.” Contact us today for a free website audit and start to put the pieces of your marketing back together again! Read on […]

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]