Every law firm has a lot of enthusiastic things to say about themselves.  Websites and marketing brochures everywhere are sprinkled liberally with “we” and “I” statements that tout the outstanding qualities of a firm. While it’s okay to[...]

Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks.  The client seems so impressed and happy with the service provided that it compels you to make a phone cal[...]

Sooo, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential c[...]

You may be feeling really good about some big client settlements or jury awards you’ve achieved in the last six months. That’s great! Take time to celebrate and bask in your success. And while you’re at it remember to ask those clients to wr[...]

There’s this old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” Boy, is that ever true with growing your law firm! That’s why writing a strategic, actionable and measurable law firm marketin[...]

In the ever-evolving world of Google, a new opportunity is peeking its head over the horizon in the form of Local Service Ads (LSAs). This is a lead generation tool that connects prospective clients directly to you through call, text, email or y[...]

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. A lot happened in May! So we’ll dig right in by taking a closer look at the E.A.T upda[...]

Your intake process needs to be tight for every single inquiry. If it’s not, that multi-million dollar case may go to a competitor. You’re investing significantly in online marketing -- if you don’t have a solid intake practice, it’s like [...]