Gladiator Law Marketing Blog
Category: Web Marketing
- March 21
- Marketing Web Marketing
How to Create a Law Firm Marketing Plan and Manage the Budget
There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” This is certainly true of growing your law firm. That’s why writing a strategic, actionable, and measurable law firm marketing plan is so important. It’s a roadmap that tells you how to get from “here” to “there” and increase profits along the way. You wouldn’t take a family vacation without a GPS, smartphone, or folded map in your g...
- December 18
- Web Marketing
How To Write Exceptional Law Firm Blogs
Roughly 57% of people search on their own for a lawyer, and younger clients are very concerned about a law firm’s online presence, according to Attorney at Work. That means your law firm needs to be visible and active in the digital world. In addition to having a website, one of the best ways to boost your online authority is to regularly generate a newsy, informative...
- November 10
- Artificial Intelligence (AI) Web Marketing
AI and Your Law Firm Marketing
Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword status and initiated a new era of corporate possibilities. Marketing, though, is a field that has perhaps seen the most opportunities and, in turn, challenges when it comes to this new era. Marketing is broad-reaching and is applicable to jus...
- October 12
- Web Marketing
How to Get Testimonials for Law Firms
For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbiased, third-party reviews are convincing and persuasive to other potential clients. So, let’s take a closer look at how to get testimonials for law firms. Consider...
How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO
Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated content has become increasingly common in marketing, from product descriptions to blog posts. However, it's essential to know how to spot AI-generated content in marketing. In this blog, we'll explore how AI-generated content is created, why it's becomi...
- February 9
- Web Marketing
How To Have a Successful Photo Shoot for Your Law Firm
A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference. If you’re a novice in the world of photographs, you may be asking how to have a successful photo shoot for your law firm. Read on to learn the lay of the visual land and find handy tips for ensuring that your photos speak volumes. How Law Firms Can Take Advantage of Photography...
- March 22
- Marketing Web Marketing
Artificial Intelligence for Law Firm Marketing
From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity, including law firm marketing. Attorneys ignore the threat (or opportunity) of AI at their own peril. Artificial intelligence for law firm marketing is an exciting frontier for those who know how to harness its power. Law firms that successfully...
- February 15
- Web Marketing
Local Service Ads for Lawyers
In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software. It is designed to match potential customers with local firms and businesses. There’s been a lot of buzz lately about Local Service...
- February 4
- Web Marketing
Making Friends with the Google Algorithm: For Lawyers
So, we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivion. A lot rides on this vague, little-understood confluence of signals at Google. The algorithm impacts your online marketing efforts, your revenue, and the value of your brand. Now seems like a good...
- November 2
- Marketing Web Marketing
7 Legal Myths to Debunk
Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal field. So as lawyers, you can...
