Sooo, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential c[...]

You may be feeling really good about some big client settlements or jury awards you’ve achieved in the last six months. That’s great! Take time to celebrate and bask in your success. And while you’re at it remember to ask those clients to wr[...]

There’s this old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” Boy, is that ever true with growing your law firm! That’s why writing a strategic, actionable and measurable law firm marketin[...]

In the ever-evolving world of Google, a new opportunity is peeking its head over the horizon in the form of Local Service Ads (LSAs). This is a lead generation tool that connects prospective clients directly to you through call, text, email or y[...]

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. A lot happened in May! So we’ll dig right in by taking a closer look at the E.A.T upda[...]

Your intake process needs to be tight for every single inquiry. If it’s not, that multi-million dollar case may go to a competitor. You’re investing significantly in online marketing -- if you don’t have a solid intake practice, it’s like [...]

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing [...]

Okay, you’re off to a good start.  It’s January and a New Year.  Your resolution is to be consistent and intentional about marketing your law firm this year.  Being proactive is the key to securing more clients.  Here are some additional[...]