So we’ve all heard about the importance of the Google algorithm – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivion. A lot rides [...]

As Google continues to update its algorithm to recognize more and more patterns of human communication and thinking, the company refines its search results to more accurately pinpoint answers to users’ queries. When this happens, Google gives us a[...]

Whew! We made it! Well, almost. In a few weeks, 2020 will draw to a close and we’ll tie a bow on what can only be described as a wild reindeer ride of a year. So, as we enter the holiday season, how do we celebrate and how do we prepare for wha[...]

Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s importan[...]

Blogging can be a great way to raise the profile of your law firm and enhance brand visibility. Potential clients are always searching for information online, so why not coax them to land on your page when researching a legal topic? Yes, we know [...]

So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page [...]

Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like selecting a great URL for your law firm. Never overlook a chance to create a positive br[...]

ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exer[...]