So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page [...]

Marketing your law firm includes not only big, splashy advertising and compelling messaging to potential clients, but also techy, behind-the-scenes efforts like selecting a great URL for your law firm. Never overlook a chance to create a positive br[...]

ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exer[...]

Experts agree that Google’s May 2020 core update is probably the most significant and disruptive one since the August 1, 2018, Medic update. Google’s latest algorithm update, fully rolled out and completed on May 18, caused tectonic shifts in [...]

It is March 26, 2020 and COVID-19, aka Coronavirus, just stimulated the passage of a historic bill to help those affected by sudden loss of economic stability. We are all feeling stressed and unsure of the future -- lawyers and agencies alike. Stress[...]

Every law firm has a lot of enthusiastic things to say about themselves.  Websites and marketing brochures everywhere are sprinkled liberally with “we” and “I” statements that tout the outstanding qualities of a firm. While it’s okay to[...]

Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks.  The client seems so impressed and happy with the service provided that it compels you to make a phone cal[...]

Sooo, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential c[...]