If you’re launching or updating your online marketing campaign, one of the questions you may be asking yourself is “what is good content for a law firm website?” Researching best practices before diving in and creating pages and pages of conte[...]

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity[...]

For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbiased,[...]

In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to [...]

So, we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivio[...]

As Google continues to update its algorithm to recognize more and more patterns of human communication and thinking, the company refines its search results to more accurately pinpoint answers to users’ queries. When this happens, Google gives us a[...]

Whew! We made it! Well, almost. In a few weeks, 2020 will draw to a close and we’ll tie a bow on what can only be described as a wild reindeer ride of a year. So, as we enter the holiday season, how do we celebrate and how do we prepare for wha[...]

Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s importan[...]