Our Blog
Black Hat Marketing – And How to Avoid It
- December 7, 2018
- Marketing Web Marketing
In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad not just by their actions, but by the clothes they wore. The good guys wore white hats. The bad ones wore black hats. Simple enough, right? The early days of online [ ... ] [Read More]
The Follow-Up: An Essential Part of Law Marketing
- May 15, 2018
- Marketing Social Media Web Marketing
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effectively [ ... ] [Read More]
Want to Learn More About Online Marketing for Your Law Firm? Begin Here…
- May 8, 2018
- SEM / SEO / PPC Social Media Web Marketing
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding how to use digital marketing can make an enormous difference in their success. Diving into digital [ ... ] [Read More]
The Future of SEO and Online Marketing
- June 1, 2017
- SEM / SEO / PPC
Search Engine Optimization (SEO) has long been the “secret sauce” of website design. The challenge is, and always has been, that SEO is a constantly moving target. New search devices and ever-changing algorithms can make it difficult for companies, especially smaller organizations, to keep up. SEO is so valuable to companies of all sizes that over $70 billion is expected to be spent on SEO services this year alone. The best way to keep up with SEO is to stay ahead [ ... ] [Read More]
I just launched my first website. Is my SEO campaign working?
- March 1, 2016
- SEM / SEO / PPC
Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much money invested, how do you know if you are getting what you are paying for? What is in the contract? As with any investment, you need to know what you signed up for. Is your contract itemized, or does it just say SEO? If it [ ... ] [Read More]
Common Marketing Advice That Could Be Bad For Law Firms
- February 17, 2016
- Marketing Web Marketing
The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not begin to search for an attorney or show any interest in legal topics until they are in need of an attorney, so law firm marketing is just different. Build A Loyal Social Following – This has been the social media mantra of [ ... ] [Read More]
“Log in to YouTube and Make all of our Videos Viral”
- October 17, 2015
- Web Marketing
Law firm digital marketing agencies get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head in his hands. While we are incredibly blessed and grateful to work with savvy clients who have never asked us to make all their videos "go viral," we thought this is a good jumping point to discuss what video promotion can [ ... ] [Read More]
