Why Likes are Important First, let’s state the obvious - Likes look good on a page. They’re a public reflection of how engaged you are with your audience and how popular your post is. More importantly, people who regularly click the Like but[...]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you'll read often is that social media has no effect on SEO. Matt Cutts, Google's head of spam, has said that Twitter and Facebook have no role at[...]

Digital marketers get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head in his hands.[...]

There are two primary means attorneys have at their fingertips to protect their SEO investment and establish accountability: (a) The Marketing / Partnership Agreement; (b) Scheduled Campaign Performance Reports. Al Pacino’s character, Michae[...]

Are you feeling resentful? Has communication started to break down? Are you caught in a bad relationship and wonder if it is worth the investment any more? Do you reminisce about the good times, when everything was so easy and your heart would l[...]

Have you noticed lately that it seems all lawyer websites are looking the same? All 100% wide, each with a cascading set of sections on the homepage? Must be popular, right? Must work better, right? That’s why everyone is flocking to this layo[...]

You thought you were in love with Facebook, and that Facebook felt the same about you. Then you found out that Facebook only wants you for your money. As it turns out, the algorithm used by Facebook has been weeding out promotional posts in hope[...]