Sometimes public discourse and the media hand law firms a marketing opportunity. This is one of those times. According to CNN, U.S. publishing company Merriam-Webster just announced that “justice” is the 2018 Word of the Year, after the wor[...]

Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according t[...]

In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad g[...]

In a piece from the New Yorker in early 2018, writer Ken Auletta explored the new paradigm of advertising. His conclusion was that the smoky rooms populated with “creatives” plotting clever new ad campaigns had been replaced by devotees of B[...]

- Originally Published by Plaintiff's Attorney Marketing Newsletter By this point, I am sure many of you have become aware of the new Google algorithm update known as Medic. For those of you still waiting in the SEO emergency room, August’s [...]

Welcome to the inaugural edition of Gladiator Law Marketing's monthly SEO news update. Join us as we share some of the most relevant search engine news and recent top stories in the world of SEO. Let's dive in. HTTPS "Not Secure"  First and f[...]

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will[...]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice w[...]