Online reviews have quickly established themselves as a prominent part of digital marketing. What people once did privately, discussing business experiences with their friends and family members, they can now do publicly online. Online revie[...]

Entering the digital marketing arena can be a very exciting milestone for your law firm. It can also be a very anxious process to wait for the leads to start coming in. Digital marketing for law firms is not an inexpensive endeavor. With so much[...]

The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not[...]

We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing str[...]

Why Likes are Important First, let’s state the obvious - Likes look good on a page. They’re a public reflection of how engaged you are with your audience and how popular your post is. More importantly, people who regularly click the Like but[...]

Most of what affects SEO is a tightly held secret. Because of this, speculation abounds. One thing you'll read often is that social media has no effect on SEO. Matt Cutts, Google's head of spam, has said that Twitter and Facebook have no role at[...]

Digital marketers get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head in his hands.[...]

There are two primary means attorneys have at their fingertips to protect their SEO investment and establish accountability: (a) The Marketing / Partnership Agreement; (b) Scheduled Campaign Performance Reports. Al Pacino’s character, Michae[...]