Category: Web Marketing

10 Ways YOU Can Market Your Law Firm

December 14th, 2018 by Lisa Vaughn   |   Posted in Web Marketing

Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA’s recommended tips are common sense and others may […]

Black Hat Marketing – And How to Avoid It

December 7th, 2018 by Lisa Vaughn   |   Posted in Web Marketing

In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad […]

Forget Mad Men. Math Men Now Rule Marketing.

December 7th, 2018 by Lisa Vaughn   |   Posted in Web Marketing

In a piece from the New Yorker in early 2018, writer Ken Auletta explored the new paradigm of advertising. His conclusion was that the smoky rooms populated with “creatives” plotting clever new ad campaigns had been replaced by devotees of Big Data. People that work in marketing wouldn’t be surprised by the assertions in this […]

Top Signs You’re an Advertising-Victim

May 18th, 2018 by Lisa Vaughn   |   Posted in Web Marketing

Have you been hurt in an advertising crash-and-burn? Were you financially damaged by someone else’s negligence? If you, or a loved one, have been hurt by mismanaged marketing, you may be an “Advertising-Victim.” Contact us today for a free website audit and start to put the pieces of your marketing back together again! Read on […]

The Follow-Up: An Essential Part of Law Marketing 

May 15th, 2018 by Lisa Vaughn   |   Posted in Social Media, Web Marketing

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]

Starting a Legal Blog? Remember These Tips

April 4th, 2018 by Lisa Vaughn   |   Posted in Design & UX, Web Marketing

Digital marketing is non-negotiable for modern law firms. Clients primarily seek lawyers online, and when they do, they expect to find a wealth of information. Legal websites should include not only attorney bios and practice area information, but also blogs and other resources that generate an air of authority. It’s no secret that blogging is […]

Most people who don’t already have an attorney and are looking for legal advice will turn to a search engine. Firms that want to succeed in today’s competitive field need to build a strong online presence, so they can be there to answer the questions and concerns of these prospective clients. Social media remains a critical […]

Your law firm may not have a website …. but that doesn’t mean you aren’t on the internet. From message boards to consumer review sites to online directories, there’s a strong likelihood your law firm has a digital presence. Why not get out in front of it and control potential customers’ first impressions of your […]

Web Accessibility Laws: Why Law Firms Need Accessible Websites

October 17th, 2017 by Adam Draper   |   Posted in Web Marketing

Over half of the 53 million Americans with present disabilities use the internet, but many find it frustratingly difficult to access the websites they need. From vision impairments to cognitive disabilities, a variety of issues limit users’ ability to navigate the internet. A variety of national and international statutes guide modern website accessibility. Websites that fail to […]