Category: Web Marketing

Top Signs You’re an Advertising-Victim

May 18th, 2018 by Lisa Vaughn   |   Posted in Web Marketing

Have you been hurt in an advertising crash-and-burn? Were you financially damaged by someone else’s negligence? If you, or a loved one, have been hurt by mismanaged marketing, you may be an “Advertising-Victim.” Contact us today for a free website audit and start to put the pieces of your marketing back together again! Read on […]

The Follow-Up: An Essential Part of Law Marketing 

May 15th, 2018 by Lisa Vaughn   |   Posted in Social Media, Web Marketing

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that […]

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence and help prospective clients find them, understanding […]

Starting a Legal Blog? Remember These Tips

April 4th, 2018 by Lisa Vaughn   |   Posted in Design & UX, Web Marketing

Digital marketing is non-negotiable for modern law firms. Clients primarily seek lawyers online, and when they do, they expect to find a wealth of information. Legal websites should include not only attorney bios and practice area information, but also blogs and other resources that generate an air of authority. It’s no secret that blogging is […]

Most people who don’t already have an attorney and are looking for legal advice will turn to a search engine. Firms that want to succeed in today’s competitive field need to build a strong online presence, so they can be there to answer the questions and concerns of these prospective clients. Social media remains a critical […]

Your law firm may not have a website …. but that doesn’t mean you aren’t on the internet. From message boards to consumer review sites to online directories, there’s a strong likelihood your law firm has a digital presence. Why not get out in front of it and control potential customers’ first impressions of your […]

Web Accessibility Laws: Why Law Firms Need Accessible Websites

October 17th, 2017 by Adam Draper   |   Posted in Web Marketing

Over half of the 53 million Americans with present disabilities use the internet, but many find it frustratingly difficult to access the websites they need. From vision impairments to cognitive disabilities, a variety of issues limit users’ ability to navigate the internet. A variety of national and international statutes guide modern website accessibility. Websites that fail to […]

How Artificial Intelligence Is Affecting Content

October 15th, 2017 by Adam Draper   |   Posted in Web Marketing

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in several aspects of everyday life. AI’s rise to dominance is just beginning, however, and experts anticipate that it will eventually determine how every aspect of society is structured — including the virtual sphere. B2B and B2C marketers ignore the threat (or […]

Three Considerations For A Law Firm Website

June 19th, 2017 by Adam Draper   |   Posted in Design & UX, Web Marketing

Marketing a law office is far different from selling other products and services. Many times, prospective clients are confused, afraid or angry when searching for an attorney. They want to be assured someone is there to look out for them, to be on their side, to fight for them. These prospects may never have had […]

How Data Can Determine Your Direction

April 25th, 2017 by Adam Draper   |   Posted in Web Marketing

Small Change, Big Help One thing you can change today, to take better control of your marketing… include in your marketing conversations the person who answers the phone. It’s that easy, and the benefits can be seen in a wide variety of ways. AND, you can implement it today. Every law firm knows that they […]