Category: Web Marketing

Your law firm may not have a website …. but that doesn’t mean you aren’t on the internet. From message boards to consumer review sites to online directories, there’s a strong likelihood your law firm has a digital presence. Why not get out in front of it and control potential customers’ first impressions of your […]

Web Accessibility Laws: Why Law Firms Need Accessible Websites

October 17th, 2017 by Adam Draper   |   Posted in Web Marketing

Over half of the 53 million Americans with present disabilities use the internet, but many find it frustratingly difficult to access the websites they need. From vision impairments to cognitive disabilities, a variety of issues limit users’ ability to navigate the internet. A variety of national and international statutes guide modern website accessibility. Websites that fail to […]

How Artificial Intelligence Is Affecting Content

October 15th, 2017 by Adam Draper   |   Posted in Web Marketing

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in several aspects of everyday life. AI’s rise to dominance is just beginning, however, and experts anticipate that it will eventually determine how every aspect of society is structured — including the virtual sphere. B2B and B2C marketers ignore the threat (or […]

Three Considerations For A Law Firm Website

June 19th, 2017 by Adam Draper   |   Posted in Design & UX, Web Marketing

Marketing a law office is far different from selling other products and services. Many times, prospective clients are confused, afraid or angry when searching for an attorney. They want to be assured someone is there to look out for them, to be on their side, to fight for them. These prospects may never have had […]

How Data Can Determine Your Direction

April 25th, 2017 by Adam Draper   |   Posted in Web Marketing

Small Change, Big Help One thing you can change today, to take better control of your marketing… include in your marketing conversations the person who answers the phone. It’s that easy, and the benefits can be seen in a wide variety of ways. AND, you can implement it today. Every law firm knows that they […]

Everything You Ever Wanted to Know About Online Reviews

April 21st, 2017 by Adam Draper   |   Posted in Web Marketing

Online reviews have quickly established themselves as a prominent part of digital marketing. What people once did privately, discussing business experiences with their friends and family members, they can now do publicly online. Online reviews hold considerable power for consumers. Eighty four percent of customers say that they trust online reviews as much as personal recommendations, and 58 percent […]

Common Marketing Advice That Could Be Bad For Law Firms

February 17th, 2016 by Adam Draper   |   Posted in Web Marketing

The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not begin to search for an attorney or show any interest in legal topics until they are […]

We know that some of you feel a little left out when marketing discussions turn to all things digital. After all, words like analytics, metrics, SEO, CTR and PPC don’t exactly sound very warm and fuzzy. These are essential to any marketing strategy in today’s business world. Yet, that doesn’t mean online marketing, and all […]

“Log in to YouTube and Make all of our Videos Viral”

October 17th, 2015 by Adam Draper   |   Posted in Web Marketing

Digital marketers get a lot of crazy requests. But suggestions like the one in the title of this blog — which showed up in a Readers’ Digest story about freelancing — can send a marketing account rep walking away holding his head in his hands. While we are incredibly blessed and grateful to work with […]

Practical Tips for Holding your SEO Company Accountable

October 10th, 2015 by Adam Draper   |   Posted in Web Marketing

There are two primary means attorneys have at their fingertips to protect their SEO investment and establish accountability: (a) The Marketing / Partnership Agreement; (b) Scheduled Campaign Performance Reports. Al Pacino’s character, Michael Corleone, in The Godfather, establishes the frame of mind needed when working with these documents: “It’s not personal, Sonny. It’s strictly business.” […]