Category: Web Marketing

How To Respond to Negative Law Firm Reviews

June 19, 2024
SEM / SEO / PPC Web Marketing

Ouch! It really stings when someone writes a negative review on social media about your law firm or one of your attorneys. As you begin to read, your eyes get big, you start to hyperventilate, you scramble to see who wrote it, and... What you do next will define the experience going forward. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over. Remember the old adage -- life is 10% what happens to[ ... ]

How To Get Your Law Firm on the First Page of Google

May 20, 2024
Artificial Intelligence (AI) SEM / SEO / PPC Web Marketing

If you’re wondering how to get your law firm on the first page of Google, you’ll need to keep an eye on two very important developments: The rapid rise of AI-generated search results by ChatGPT, Claude, Gemini, Perplexity, and more. The emergence of much more sophisticated marketing content techniques that employ multiple channels to reach potential clients. Google is no longer the only player in town when it comes to search, t[ ... ]

How to Create a Law Firm Marketing Plan and Manage the Budget

March 21, 2024
Marketing Web Marketing

There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” This is certainly true of growing your law firm. That’s why writing a strategic, actionable, and measurable law firm marketing plan is so important. It’s a roadmap that tells you how to get from “here” to “there” and increase profits along the way. You wouldn’t take a family vacation without a GPS, smartphon[ ... ]

How To Write Exceptional Law Firm Blogs

December 18, 2023
Web Marketing

Roughly 57% of people search on their own for a lawyer, and younger clients are very concerned about a law firm’s online presence, according to Attorney at Work. That means your law firm needs to be visible and active in the digital world. In addition to having a website, one of the best ways to boost your online authority is to regularly gene[ ... ]

Law Firm Marketing Artificial Intelligence

AI and Your Law Firm Marketing

November 10, 2023
Artificial Intelligence (AI) Web Marketing

Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword status and initiated a new era of corporate possibilities. Marketing, though, is a field that has perhaps seen the most opportunities and, in turn, challenges when it comes to this new era. Marketing is broad-reaching[ ... ]

How to Get Testimonials for Law Firms

October 12, 2023
Web Marketing

For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbiased, third-party reviews are convincing and persuasive to other potential clients. So, let’s take a closer look at how to get testimonials for law f[ ... ]

How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO

March 20, 2023
Artificial Intelligence (AI) Web Marketing

Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated content has become increasingly common in marketing, from product descriptions to blog posts. However, it's essential to know how to spot AI-generated content in marketing. In this blog, we'll explore how AI-generated content is[ ... ]

How To Have a Successful Photo Shoot for Your Law Firm

February 9, 2023
Web Marketing

A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference. If you’re a novice in the world of photographs, you may be asking how to have a successful photo shoot for your law firm. Read on to learn the lay of the visual land and find handy tips for ensuring that your photos speak volumes. How Law Firms Can Take Advanta[ ... ]

Artificial Intelligence for Law Firm Marketing

March 22, 2022
Marketing Web Marketing

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity, including law firm marketing. Attorneys ignore the threat (or opportunity) of AI at their own peril. Artificial intelligence for law firm marketing is an exciting frontier for those who know how to harness its power. La[ ... ]

Local Service Ads for Lawyers

February 15, 2021
Web Marketing

In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software. It is designed to match potential customers with local firms and businesses. There’s been a lot of buzz[ ... ]