Category: Artificial Intelligence (AI)
Category: Artificial Intelligence (AI)
How Lawyers Can Use AI to Improve Client Intake
- June 24, 2024
- Artificial Intelligence (AI)
Client intake is often the first of many administrative processes that law firms engage in throughout the course of a legal case. The process of onboarding new clients can be time-consuming and prone to errors, impacting the overall client experience and the firm's productivity. Clients, who are often experiencing the most troubling period of their lives, can also become frustrated by the steps needed to get them in the door. Efficiently acquiring a clientâ€[ ... ]
How To Get Your Law Firm on the First Page of Google
- May 20, 2024
- Artificial Intelligence (AI) SEM / SEO / PPC Web Marketing
If you’re wondering how to get your law firm on the first page of Google, you’ll need to keep an eye on two very important developments: The rapid rise of AI-generated search results by ChatGPT, Claude, Gemini, Perplexity, and more. The emergence of much more sophisticated marketing content techniques that employ multiple channels to reach potential clients. Google is no longer the only player in town when it comes to search, t[ ... ]
Can Lawyers Trust AI?
- May 17, 2024
- Artificial Intelligence (AI)
The trustworthiness of artificial intelligence (AI) and generative AI for lawyers depends on various factors. AI can serve as a valuable tool for tasks like legal research, document analysis, and even drafting certain documents, but its trustworthiness hinges on factors such as the quality of the AI model, the accuracy of the data it's trained on, and the context in which it's used. To an extent, lawyers can trust AI to perform certain tasks where it has demo[ ... ]
How Law Firms Can Use AI To Take on More Business
- April 18, 2024
- Artificial Intelligence (AI)
As more businesses across a broad spectrum of industries capitalize on artificial intelligence (AI) to make their internal processes more efficient; law firms need to consider how they too can use AI to streamline their cases and produce more opportunities to take on clients. For legal services, however, using AI is not as clear-cut as it is for other industries. Due to the sensitive nature of the law, as well as individual client circumstances, attorneys need to be[ ... ]
I Hear AI Can Design and Build My Website – Is that True?
- March 22, 2024
- Artificial Intelligence (AI) Design & UX
As artificial intelligence continues to expand its capabilities and bandwidth, more and more human-driven industries and practices are set to see their roles and functions impacted or improved upon. In fact, AI is expanding at such a rate that criticism levied at its capabilities can be rendered redundant in a matter of months. One of the first disciplines to see an AI impact was the field of design as a whole – especially website design. Platforms like DAL[ ... ]
Is AI Smarter than a Lawyer?
- February 20, 2024
- Artificial Intelligence (AI)
When it comes to the law, not many people would substitute the expertise of attorneys in favor of artificial intelligence (AI). A single mistake can be incredibly costly for clients, whether that mistake is realized in the form of inadequately drafted contracts or a failure to grasp the intricacies of a dispute. Here, the cost of a mistake can far outweigh the expense of hiring a competent lawyer. This has dissuaded many a person from opting to use AI for legal advic[ ... ]
AI: Is SEO Dead?
- January 23, 2024
- Artificial Intelligence (AI) SEM / SEO / PPC
The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked an end to marketing or search engine optimization (SEO) as we knew it, but because it signified a radical change on the horizon. With any significant change in the marketing environment or the introduction of a revolutionar[ ... ]
AI and Your Law Firm Marketing
- November 10, 2023
- Artificial Intelligence (AI) Web Marketing
Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword status and initiated a new era of corporate possibilities. Marketing, though, is a field that has perhaps seen the most opportunities and, in turn, challenges when it comes to this new era. Marketing is broad-reaching[ ... ]
How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO
- March 20, 2023
- Artificial Intelligence (AI) Web Marketing
Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated content has become increasingly common in marketing, from product descriptions to blog posts. However, it's essential to know how to spot AI-generated content in marketing. In this blog, we'll explore how AI-generated content is[ ... ]
