Gladiator Law Marketing Blog
Category: Web Marketing
- September 11
- Marketing Web Marketing
How Your Law Firm’s Bottom Line Is Boosted by Strong CRO
So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly engage with your law firm sig...
- July 24
- Marketing Web Marketing
How to Create Exceptional Law Firm Advertising
ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exercise, but it can also be a strategic weapon that propels your law firm ahead of the competition. Any spending on advertising should be planned, measured, and analyzed after placement to...
- December 20
- Web Marketing
Testimonials Can Convert Site Visitors into Leads
Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks. The client seems so impressed and happy with the service provided that it compels you to make a phone call. The same can be true of law firms. The power of client testimonials cannot be overstated! There’s nothing like an independent, third-party endorsement to tip the scales and convert a website visitor into a lead. That’s because customers lis...
- November 22
- Marketing Web Marketing
Ultimate Guide: Law Firm Differentiation and Branding
So, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential clients that tip the scales in your favor and cause them to choose your firm. Notice we said “authentic,” which means that they need to be unique, and you have to perform to them. Also, you want to make sure that they are not clich...
- February 27
- SEM / SEO / PPC Web Marketing
Responding to Negative Reviews – A Tactical How-To
Ouch! It really stings when someone writes a negative review on social media about your firm. As you begin to read, your eyes get big, and you start to hyperventilate and … what you do next will define the experience. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over. Remember that old adage about life is 10% what happens to you and 90% how you respond? Yep, same is true here. You can lose s...
- December 14
- Marketing Web Marketing
10 Ways YOU Can Market Your Law Firm
Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA’s recommended tips are...
- December 7
- Marketing Web Marketing
Black Hat Marketing – And How to Avoid It
In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad not just by their actions, but by the clothes they wore. The good guys wore white hats. The bad ones wore black hats. Simple enough, right? The early days of online marketing were also...
- May 15
- Marketing Social Media Web Marketing
The Follow-Up: An Essential Part of Law Marketing
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effectively leverage your strateg...
Want to Learn More About Online Marketing for Your Law Firm? Begin Here…
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence...
- February 17
- Marketing Web Marketing
Common Marketing Advice That Could Be Bad For Law Firms
The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not begin to search for an attorney or show any interest in legal topics until they are in need of an attorney, so law firm marketing is just different. Build A Loyal Social Following – This has been the social media...
