Gladiator Law Marketing Blog

Category: Web Marketing

Lawyer helping a client

7 Legal Myths to Debunk

Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s important to dispel these myths because it could make the difference between a person picking up the phone and calling your law firm or dismissing the thought altogether. Members of the public have misconceptions about the legal field. So as lawyers, you can...

Two lawyers sitting with laptop

How Your Law Firm’s Bottom Line Is Boosted by Strong CRO

So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page and pick up the phone to call your firm or send you a message? The key here is strong CRO (conversion rate optimization). Getting a user to “convert” and directly engage with your law firm sig...

Group working on a marketing plan

How to Create Exceptional Law Firm Advertising

ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exercise, but it can also be a strategic weapon that propels your law firm ahead of the competition. Any spending on advertising should be planned, measured, and analyzed after placement to...

finger pushing testimonial button on law firm website using CRO

Testimonials Can Convert Site Visitors into Leads

Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks.  The client seems so impressed and happy with the service provided that it compels you to make a phone call. The same can be true of law firms. The power of client testimonials cannot be overstated! There’s nothing like an independent, third-party endorsement to tip the scales and convert a website visitor into a lead. That’s because customers lis...

lawyers and clients at a KY law marketing firm

Ultimate Guide: Law Firm Differentiation and Branding

So, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential clients that tip the scales in your favor and cause them to choose your firm.  Notice we said “authentic,” which means that they need to be unique, and you have to perform to them. Also, you want to make sure that they are not clich...

Google Review Management for Lawyers

Responding to Negative Reviews – A Tactical How-To

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big, and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over.  Remember that old adage about life is 10% what happens to you and 90% how you respond?  Yep, same is true here. You can lose s...

21 Marketing Ideas for Small Law Firms

10 Ways YOU Can Market Your Law Firm

Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA’s recommended tips are...

Black Hat SEO

Black Hat Marketing – And How to Avoid It

In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad not just by their actions, but by the clothes they wore. The good guys wore white hats. The bad ones wore black hats. Simple enough, right? The early days of online marketing were also...

What Is Good Content for a Law Firm Website?

The Follow-Up: An Essential Part of Law Marketing 

As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effectively leverage your strateg...

21 Marketing Ideas for Small Law Firms

Want to Learn More About Online Marketing for Your Law Firm? Begin Here…

Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want to build a strong presence...

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