Our Blog
How Law Firms Can Use AI To Take on More Business
- April 18, 2024
- Artificial Intelligence (AI)
As more businesses across a broad spectrum of industries capitalize on artificial intelligence (AI) to make their internal processes more efficient; law firms need to consider how they too can use AI to streamline their cases and produce more opportunities to take on clients. For legal services, however, using AI is not as clear-cut as it is for other industries. Due to the sensitive nature of the law, as well as individual client circumstances, attorneys need to be [ ... ] [Read More]
How To See the Opportunities for Law Firm Growth
- April 17, 2024
- Marketing
The old adage says that “business leaders need to work on their business as well as work in their business.” This is certainly true for attorneys who want to grow their law firms. In the legal business, professionals tend to be very good at worrying and seeing the crises, but are they as quick to see the opportunities? This is a question lawyers should ask themselves frequently so they can swiftly spot opportunities to expand their client list and increase [ ... ] [Read More]
I Hear AI Can Design and Build My Website – Is that True?
- March 22, 2024
- Artificial Intelligence (AI) Design & UX
As artificial intelligence continues to expand its capabilities and bandwidth, more and more human-driven industries and practices are set to see their roles and functions impacted or improved upon. In fact, AI is expanding at such a rate that criticism levied at its capabilities can be rendered redundant in a matter of months. One of the first disciplines to see an AI impact was the field of design as a whole – especially website design. Platforms like DALL.E and [ ... ] [Read More]
How to Create a Law Firm Marketing Plan and Manage the Budget
- March 21, 2024
- Marketing Web Marketing
There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” This is certainly true of growing your law firm. That’s why writing a strategic, actionable, and measurable law firm marketing plan is so important. It’s a roadmap that tells you how to get from “here” to “there” and increase profits along the way. You wouldn’t take a family vacation without a GPS, smartphone, or folded map in your glove [ ... ] [Read More]
Is AI Smarter than a Lawyer?
- February 20, 2024
- Artificial Intelligence (AI)
When it comes to the law, not many people would substitute the expertise of attorneys in favor of artificial intelligence (AI). A single mistake can be incredibly costly for clients, whether that mistake is realized in the form of inadequately drafted contracts or a failure to grasp the intricacies of a dispute. Here, the cost of a mistake can far outweigh the expense of hiring a competent lawyer. This has dissuaded many a person from opting to use AI for legal advice [ ... ] [Read More]
How To Decide If PPC Is Right for Your Law Firm
- February 19, 2024
- SEM / SEO / PPC
Law firms have multiple options to choose from when building a marketing strategy. Getting the right mix of tools is critical to ensuring the best ROI for your marketing dollars. SEO, LSAs, billboards, TV ads – the choices are endless, leaving many to wonder how to decide if PPC is right for your law firm. PPC advertising can be highly effective; when done right, PPC campaigns can supercharge a multi-layered online marketing strategy that elevates your law firm’s [ ... ] [Read More]
AI: Is SEO Dead?
- January 23, 2024
- Artificial Intelligence (AI) SEM / SEO / PPC
The 30th of November 2022 was the day that ChatGPT had its initial release. At the time, you could not find a good marketer who was not somewhat perturbed by this release or the advent of artificial intelligence (AI). Not because it marked an end to marketing or search engine optimization (SEO) as we knew it, but because it signified a radical change on the horizon. With any significant change in the marketing environment or the introduction of a revolutionary piece of [ ... ] [Read More]
How To Network at Legal Marketing Conferences in 2024
- January 22, 2024
- Marketing Networking
It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that can impact your law firm’s lead generation and conversion rates. Now more than ever, with the meteoric rise of AI and social media influencers, a law firm can’t rest on its laurels and get left behind in the highly competitive field of legal marketing. One of the best ways to [ ... ] [Read More]
How To Write Exceptional Law Firm Blogs
- December 18, 2023
- Web Marketing
Roughly 57% of people search on their own for a lawyer, and younger clients are very concerned about a law firm’s online presence, according to Attorney at Work. That means your law firm needs to be visible and active in the digital world. In addition to having a website, one of the best ways to boost your online authority is to regularly generate a newsy, informative law firm blog. A marketing agency can do this for you, or an attorney at your firm who likes [ ... ] [Read More]
AI and Your Law Firm Marketing
- November 10, 2023
- Artificial Intelligence (AI) Web Marketing
Artificial Intelligence (AI) has been the topic on just about every industry’s lips for the past few years. With increased innovation in this area and the introduction of profound new software, AI has transcended its buzzword status and initiated a new era of corporate possibilities. Marketing, though, is a field that has perhaps seen the most opportunities and, in turn, challenges when it comes to this new era. Marketing is broad-reaching and is applicable to just [ ... ] [Read More]
