Category: Marketing
Category: Marketing
The Follow-Up: An Essential Part of Law Marketing
- May 15, 2018
- Marketing Social Media Web Marketing
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effecti[ ... ]
Common Marketing Advice That Could Be Bad For Law Firms
- February 17, 2016
- Marketing Web Marketing
The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not begin to search for an attorney or show any interest in legal topics until they are in need of an attorney, so law firm marketing is just different. Build A Loyal Social Following – This[ ... ]
