Category: Web Marketing
Category: Web Marketing
Testimonials Can Convert Site Visitors into Leads
- December 20, 2019
- Web Marketing
Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks. The client seems so impressed and happy with the service provided that it compels you to make a phone call. The same can be true of law firms. The power of client testimonials cannot be overstated! There’s nothing like an independent, third-party endorsement to tip the scales and convert a website visitor into a lead. Th[ ... ]
Ultimate Guide: Law Firm Differentiation and Branding
- November 22, 2019
- Marketing Web Marketing
So, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential clients that tip the scales in your favor and cause them to choose your firm. Notice we said “authentic,” which means that they need to be unique, and you have to perform to them. Also, you want to make su[ ... ]
10 Ways YOU Can Market Your Law Firm
- December 14, 2018
- Marketing Web Marketing
Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, according to the American Bar Association. Some of the ABA[ ... ]
Black Hat Marketing – And How to Avoid It
- December 7, 2018
- Marketing Web Marketing
In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad guys. In the movies, audiences knew who was good and who was bad not just by their actions, but by the clothes they wore. The good guys wore white hats. The bad ones wore black hats. Simple enough, right? The early days of o[ ... ]
The Follow-Up: An Essential Part of Law Marketing
- May 15, 2018
- Marketing Social Media Web Marketing
As you build a digital marketing strategy, much of the focus lies on building your appeal to potential clients. You will learn how to identify topics that reflect the interests and concerns of your prospects. As you build this strategy, you will open yourself up to your community and establish yourself as a resource that people can use when they have questions. Creating this reputation and building this wealth of content, however, is only the first step. To effecti[ ... ]
Want to Learn More About Online Marketing for Your Law Firm? Begin Here…
- May 8, 2018
- SEM / SEO / PPC Social Media Web Marketing
Online marketing has become essential to reaching the modern consumer. According to the Pew Research Center, an estimated 87 percent of adult Americans report using the internet. Additionally, a large majority of people seeking legal advice will use a search engine. For law firms that want[ ... ]
Common Marketing Advice That Could Be Bad For Law Firms
- February 17, 2016
- Marketing Web Marketing
The vast majority of marketing advice on the internet is geared toward consumerism. Ecommerce, entertainment, or a vast array of other products/services for people to fill their leisure time with. Law firms are just different. Most people do not begin to search for an attorney or show any interest in legal topics until they are in need of an attorney, so law firm marketing is just different. Build A Loyal Social Following – This[ ... ]
“Log in to YouTube and Make all of our Videos Viral”
- October 17, 2015
- Web Marketing
Law firm digital marketing agencies get a lot of crazy requests. But suggestions like the one in the title of this blog -- which showed up in a Readers' Digest story about freelancing -- can send a marketing account rep walking away holding his head in his hands. While we are incredibly blessed and grateful to[ ... ]
