How To Build a Foundation in Intellectual Property With Farley Weiss

August 7, 2024 | Written by Gladiator Law Marketing

Farley Weiss is the President of Weiss & Moy P.C., a firm specializing in intellectual property law, providing counsel in all areas of patent, trademark, and copyright prosecution, as well as all forms of intellectual property litigation, licensing of intellectual property, and corporate formation issues. With over two decades of expertise, he began his journey clerking at the Supreme Court of Israel. Coming from a family of legal professionals, Farley transitioned from an aspiring tennis pro to a stand-out IP attorney. As a trademark attorney and copyright lawyer, he has filed over 1,000 trademark, service mark, and copyright applications. He serves as the Chairman of the Israel Heritage Foundation and was formally the President of the National Council of Young Israel.

Here’s a glimpse of what you’ll learn:

[1:28] Farley Weiss shares how growing up with parents who are both attorneys influenced his career path
[2:14] Why protecting trademarks is instrumental to future business success
[2:21] How intellectual property protection plays a strategic role in fostering business growth
[4:47] Specific case studies highlighting the critical nature of IP protection
[5:58] The importance of treating clients’ problems immediately to prevent escalation
[8:38] How technology innovations impact patent timelines and procedures
[14:49] Adapting negotiation tactics to match the posture of involved parties
[21:32] The real-world impact and power dynamics of intellectual property on the economy
[26:36] Farley’s advice for aspiring IP attorneys on building a successful career beyond the textbook

In this episode…

In the ever-evolving world of intellectual property, how can businesses ensure their ideas and innovations are fully protected? What strategies can they adopt to safeguard their intellectual assets effectively? According to Farley Weiss, a seasoned intellectual property law expert with over 25 years of experience, the key lies in thorough client education and proactive protection measures. He highlights that many clients have misconceptions about the extent of their intellectual property rights, often thinking minor changes can bypass existing protections. Farley emphasizes the importance of understanding the standards of “likely confusion” for trademarks and “substantial copy” for copyrights to avoid costly legal disputes. By addressing these misconceptions early, businesses can better navigate the complexities of intellectual property law and build a solid foundation for their innovations. In this episode of 15 Minutes, host Chad Franzen sits down with Farley Weiss, President of Weiss & Moy, P.C., to discuss the essentials of building a solid intellectual property strategy. They talk about the challenges of client education, the evolving landscape of intellectual property regulations, and practical advice for aspiring attorneys.

Resources mentioned in this episode:

Chad Franzen on LinkedIn
Gladiator Law Marketing
Farley Weiss on LinkedIn
Weiss & Moy, P.C. | Contact no.: 480-994-8888

Special Mentions

Quotable Moments:

“I think that in our area of intellectual property, it’s probably the happiest area of law.”
“You have an idea, you gotta protect it, and it’s something that is critical to your business.”
“It’s a lot of people. It is very important they get their name protected. It’s something that is critical to their business.”
“You have people who are very happy, excited for many times going places, and you see, and you get the ground floor.”
“It was a very fascinating thing. And then that ended up, so then I ended up finishing law school and taking the bar.”

Action Steps:

Educate yourself thoroughly on intellectual property law to ensure you understand your rights and responsibilities as an inventor or creative: Understanding IP laws is critical to safeguarding your ideas.
Aim for ethical business practices, like flat-fee services, to build trust and transparency with your clients: Ethics help maintain integrity in the legal business relationship.
Seek legal consultation early for patent and trademark concerns to prevent conflicts and costly mistakes: Timely legal advice can help you successfully navigate the complexities of intellectual property protection.
Find innovative tech-based solutions, such as AI, to stay ahead of the curve in the evolving legal landscape: Leveraging technology can enhance efficiency.
Partner with experienced IP law professionals to bring expertise and precision to your legal strategy: Collaborating with seasoned IP attorneys can provide valuable guidance for successfully protecting your ideas.

Sponsor for this episode…

This episode is brought to you by Gladiator Law Marketing, where we deliver tailor-made services to help you accomplish your objectives and maximize your growth potential. To have a successful marketing campaign and make sure you’re getting the best ROI, your firm needs to have a better website and better content. At Gladiator Law Marketing, we use artificial intelligence, machine learning, and decades of experience to outperform the competition. To learn more, go to gladiatorlawmarketing.com or schedule a free marketing consultation. You can also send an email to ad**@gl*******************.com .

Episode Transcript

Intro 0:01 You’re listening to 15 Minutes where we feature community leaders sharing what the rest of us should know but likely don’t. Chad Franzen 0:12 Hi. Chad Franzen here, one of the hosts of Share Your Voice, where we talk with top notch law firms and lawyers about what it takes to grow a successful law practice. This episode is brought to you by Gladiator Law Marketing, delivering tailor made services to help you accomplish your objectives and maximize your growth potential to have a successful marketing campaign and make sure you’re getting the best ROI your firm needs to have a better website and better content. Gladiator Law Marketing uses artificial intelligence, machine learning and decades of experience to out form the competition to learn more. Go to gladiatorlawmarketing.com, where you can schedule a free marketing consultation. My guest today is Farley Weiss, President of Weiss & Moy, P.C., a law firm specializing in intellectual property matters. Farley has a background of more than 25 years in the industry. He has served as past president of the National Council of Young Israel, a major Jewish organization that oversees over 160 synagogues worldwide, representing over 25,000 members. With his extensive expertise and leadership roles in various organizations, Farley brings a unique perspective to the field of intellectual property law. Farley, welcome to the podcast. How are you? Farley Weiss 1:17 It’s great to be here. Thank you. How you doing? Chad Franzen 1:21 Great. Thanks so much. Hey, tell me how and when did you know you wanted to become an attorney? Farley Weiss 1:28 Well, I grew up with parents who are both attorneys. As a matter of fact, my father, who we ended up joining his firm that he started, was a patent attorney, and my mother ended up becoming a judge, workman’s comp judge, and then an immigration judge. Was immigration judge for over 25 years. And and so they are, they both were attorneys, and want to judge and and so it was really kind of natural to think to go into the same field as your parents were in. And they discussed legal issues, and they seemed interesting to do and and I saw that my professional tennis career was not going well, so I got to 736 in the world, and I was still far away from being top 100 and making any any money at it, so I figured I better get a real job. Chad Franzen 2:14 So how did you begin? How did you kind of begin your journey into legal industry? Farley Weiss 2:21 Well, I I went to Arizona State law school after graduating from the University of Pennsylvania, and then and my summer of my second year of law school, I actually ended up clerking at the Supreme Court in Israel as a volunteer law clerk for the Supreme Court fine fight going through American law on cases that they had of first impression in Israel, two of the cases that the main two case I worked on were a case of a a father who was 65 years old, who was raising a mentally incompetent son who was 39 years old, and the father needed a kidney, and the question was whether the court would order the son to give him a kidney, and they had other children, two daughters, and so the lower court had said yes, and I had to check what US law said whether you would someone who couldn’t make a decision on their own, whether they would force a decision. And mainly the courts, the United States, had said they would not force the decision. And the Supreme Court said, because there are other kids and he could possibly survive with a cadaver kidney, that they said that they would not order him to give his kidney or the father taking care of him his whole life. And so I worked on that case as tremendous amounts. And then another case they worked on was a Israeli family had adopted a Brazilian baby, and they did not realize that the baby was kidnapped by the Brazil by some group before they adopted it. And they had the baby for two years, and then the BBC did a story about it, found the parents, brought the parents to Israel and the Supreme Court had to decide whether to give the baby back to the Brazilian parents or leave it with the Israeli parents. It became a more convoluted case, because the Brazilian parents were, were not married, they were separate. They were, I think, that the mother ended up putting another child up for adoption or something and not and so it was a question of whether they were they really cared so much about the kid, but the Supreme Court. And checked, I checked with other cases in the America, held that it was still the biological parents, and it should go back to them, even though it was a devastating thing, because the other parents in Israel had to wait a long time, at that time in Israel to adopt, like 10 years, and they couldn’t have children. It was like their one child. And so it was a very sad case, but they felt like you can’t just take the parents, the baby, awaken biological parents, and they set the baby back, which is what US law, it helps. Chad Franzen 4:47 Wow. So those were two of the first cases you worked on. Farley Weiss 4:50 Those are the two cases. Those are the main I spent in my entire time, really, on those two cases, of what US cases, had to present to my judge that I worked for, who was the deputy president of the department office. Malone and Blessed Mary and he and so that was what I did during my time of that summer. And I got law school credit for because I was a volunteer at the time and and so it was a very fascinating thing. And then that ended up, so then I ended up finishing law school and and took the bar I passed and went to work for for my father’s firm at the time, and and then and I became, you know, doing trademark law of protecting names on products and services. So people have multiple products or services almost every business, either product or service business, it’s important to protect your name. That’s some companies like Coca Cola, for example, is the most valuable asset. Is their trademark. Chad Franzen 5:44 What did you learn from that initial experience? Was there anything you took away from that initial experience with those two cases? Those two, those are two kind of big cases. What did you learn from that experience that you still kind of take with you, if anything? Farley Weiss 5:58 Well, I think that it was fascinating to hear how judges make decisions and and and discussing a case with the judge of the thought process that the someone at a very high level to start off, to hear any people at a very high level making very important final decisions where there was no court above them, to hear the kind of the thought process that went on, and to learn that right before I was even starting as a lawyer, was really kind of an extraordinary experience to have. And and then you see in the legal business that there are sometimes, there are things that there was a lot at stake. And so for products that we have to protect the name for. It’s a lot of people. Is a very important they get their name protected. It’s a it’s something that is critical to their business, and so it’s, it’s important to try to do your best to get these to help the assisted clients with it. Chad Franzen 6:49 So then you, you moved, as you mentioned, you moved into intellectual property law with your with your father. What? What do you enjoy specifically about, about that kind of sector within the legal industry? Farley Weiss 7:02 I think that in our area of intellectual property, it’s probably the happiest area of law. So for example, if you’re doing criminal law and you’re representing criminal defendants, almost everybody has committed a crime that is very unhappy to be there to see you. You’re dealing with divorce people. They’re not exactly generally happy to see you dealing with bankruptcy. They’re not exactly happy to see you. But with us, we’re dealing with business people all the time. So so he’s people excited about their new invention that we patent. They’re excited about their new products that we trademark. And so you have people who are very happy, excited for many times going places and you see, and you get the ground floor, and the take a name, and you go, and they write and predict the name, and all of a sudden you can see the name out there. In the in the supermarket, you see the name and the grocery in the store, it’s different department stores or something. You see a name out there, and it’s like, wow. I remember when they were thinking about this name or that name, and all of a sudden they picked this name, and this is where, where it is now. And so it’s a sometimes little pressure fact that makes you try to get that name approved. And so I just got a name approved for a guy being there, like, well, we’re a public company. It’s good that you got that name approved. So it’s a it’s sometimes a lot of pressure, but it’s at the same time, you hear from people what’s going on with their business and now what’s happening with it. It’s very fascinating, and generally they’re much happier clientele than a lot of times that the attorneys get. People like, Oh, I got sued. I need an attorney and or someone did this to me, terrible. I need to sue. So we have, we do some litigation, but it’s just generally we have a happier clientele than most law firms have. Chad Franzen 8:38 Yeah, I could say that. I would imagine, can you? Can you share maybe a specific at the risk of putting you on the spot? Can you share maybe a specific case or case study that kind of highlights the importance of intellectual property protection? Farley Weiss 8:52 Well, we have one crazy story of a case of a company called Filiberto’s. It’s a Mexican fast food chain, and they had a situation where a lawyer came in and mistreated them, in essence, took their business away from them, and they came to us, and the business ended up going into a bankruptcy court. And we partnered with another firm that had more experience with the bankruptcy and we worked with the bankruptcy court to get the name back to the to the family that that had originally owned it, and it was improperly taken from them, and it took a while, but we were successful in getting the name back to them and to the rightful owners. And it was crazy to see that someone had mistreated them like that and and it was kind of an experience to see how a bankruptcy court, where it went and and, but the nice thing was, is that we were able to get the name back to the rightful owner. And owners was actually family. So, so that was a that was a very exciting thing. And Phillip burrows have been a very successful and is even doing, I think, to anything more successful today than it was then. Chad Franzen 9:59 Yeah. As you mentioned, after working as a student, you joined your father’s law firm. You know, he had been an intellectual property attorney, I’m guessing. Well, you know, while the entire time you were growing up, what have you kind of learned from him as you’ve moved into your this stage of your career. Farley Weiss 10:16 I learned a tremendous amount from him. I had the great honor. You know, not many people get to work with their father and learn a business from the Father, from your father. And I was very close to my father, and I learned many aspects of one of the aspects, he said, is that if there’s a small problem, you got to deal with it also become a big problem. It was a very profound advice I learned from him. And we had one of the things unique about our firm is we do flat fees. So I think it’s a much more ethical way to do business. And we had somebody once joined our firm from a big firm, and they said, how was it working with a big firm? Because, well, one time they complained to me, I did the work too quickly. So you could have built a lot more. I could have taken more time on it. And and I said, you know, in our with flat fees, we it takes you more time, or it takes you less time. It’s the same fee, and the client doesn’t complain, because they know what they’re paying. To say, why did it take you so long, and why they get such a big bill? So you can’t really do that with litigation. But in our flat fee system, we have it’s, it’s a much, much more ethical system, and because it’s the problems that the firms is if they keep billing hours and billing time and taking more time on things. And so I remember one person told me that they said, What’s your billing rate? And this was already 30 years ago, and he was like, $2,500 an hour. What made $2,500 an hour? He goes, when I discuss the case, I bring three lawyers with me in the room, and so they’re all building their hourly time with me. And so it’s a kind of an extraordinary thing, because you have the junior partner this part, and this person goes to this person, that person here, it’s for our firm. It’s like the person you’re working with, the person doing the work and on the thing, and you have a flat fee, and it’s and we very experienced getting this work done and getting these things approved for people. Chad Franzen 12:03 Are there some challenges, or a challenge that you’ve kind of faced in the field of intellectual property law that you’ve had to overcome, and if you did, how did you do that? Farley Weiss 12:14 I mean I think the areas of intellectual property, the challenges you have is a lot of the challenges is someone doesn’t always tell you the full picture. And so you get to get a story from a client, and then they say, Yeah, someone infringe. And this what they did. And then you contact the other party, and then they tell you a completely different picture. And then so it’s a very Those are problems that you can have that it’s very hard to avoid those types of situations. You just try to say to them, ask them a bunch of questions, are you sure this is the case? And are you sure about this information so you can avoid that, that type type of situation, but it’s it’s not. It’s not as much as possible to try to make sure that your client is telling you the truth, because a lot of people are tell you what they want you to know, but not what you really sometimes need to know. Chad Franzen 13:07 So at what point are you satisfied that you have the truth? Farley Weiss 13:12 I think that I you know, okay, you can’t. You can’t. The client doesn’t want to pay for you to research so much and do so many information. I think the thing is, is that you have certain areas that you as long as you feel like you’ve asked them the questions and they give me the answers and told them, look at if you’re not telling us 100% what’s accurate. These are the different problems you could have, and these are the situation. And so you’re sure you want to do this, you know that’s there. But our experience generally, if we ask enough questions, and they are the that we avoid the problems that you they would have. But you know, once you have one experience of sending a cease and desist letter, and the other person says, no, no, you’re actually your client as the one infringe our thing, you know, you get more careful of how you listening to what the client tells you, and then the client says, Yeah, well, I really, I forgot to tell you that. I’m like, Well, that was kind of a critical piece, so we’ve been able to avoid those by asking more questions. And so generally that, you know the other thing is, is that if you fall for one of those things one time, the main thing is try to make corrections so you can avoid it again in the future. And, and we’ve been, thank God, very successful in getting the patents of proof requires getting the trademarks and, and it’s a, it’s something that is a, you know, we don’t have too many of those types of situations. If we don’t too much litigation, we more of doing the filing applications for people and, and it’s, it’s just great to see. You know, different successes on things. Chad Franzen 14:40 Is the kind of the landscape of intellectual property regulations and laws continuously evolving, and if so, how do you kind of stay current with that? Farley Weiss 14:49 So they are, they don’t evolve too much. But one problem, a significant problem that’s happened to trademark law, is that four years ago, you would file an application, and this was a case. For 30 years, it would get you to hear back in three, four months. All of a sudden, they said, We got all these Chinese applications, and now it’s 8, 9, 10, months before you hear back. So all of a sudden, applications taking six, eight months longer than it used to. And that was like in shock, because I would tell a client, it’s three, four months, and then all of a sudden, like it’s a six, seven months, eight months. Why haven’t I heard back? And then they had this whole thing that they said, like a bizarre thing, that all these applications from China with Chinese words and tiny things like, all sudden, we’re inundating the trademark office, and there’s been no satisfactory, satisfactory explanation. I’ve heard about it, but, but that’s been unusual. But my wife, who works for our firm and does immigration law. My wife, Jessica, she has a very difficult area, because there the law changes all the time. So with trademarks and patent it doesn’t change much. One significant change in the patent business was that there used to be that it would get 18 years of protection after the issuance of a patent application, once it became issued. Well, what people did and certain certain companies, they would delay, delay, delay the application to issue. And so then the 18 years was eight years after they filed, instead of two years after they filed. Then they got 18 years afterwards, and they saw a big benefit to it. So then they lost change, instead of 20 years after filing is what you get. So now you have a big incentive to try to get the the applications approved as soon as possible, because you’ve already losing time every day. And then you can actually, in the patent business, you can’t do this really in the trademark business. In the patent business, you can pay an extra fee and get expedite the application. You also can, if you’re over 65 you can expedite the patent applications as well with an extra fee. So you have two options that you can do. Chad Franzen 16:48 Do you think that intellectual property plays a role in fostering innovation and economic growth? Farley Weiss 16:55 There’s a critical role. You know, there’s a famous story. I can’t remember exactly who it was who like in the in the late 1890s was like everything that has been invented could be invented has already been invented. And it was one of the most ridiculous statements, because a lot of countries, they started countries because, and the first thing to do is open up an intellectual property division, because of a lot of people, clients who would become big products want to patent and trademark everywhere in the country, everywhere in the world, so they get business like right away. And so it’s a very critical area for people to be able to protect their ideas. If you don’t patent an idea, you have nothing and and it’s a, it’s a critical to your business. And the assets a, if you watch Shark Tank, like, the first question they asked is, did you pass anything and do you have any protection? And so this is, this is very important. And I think that it’s something that that too few people, you know, the amount of people come to us and say, Oh, I had this great idea and I had that idea and didn’t do anything about it, then it’s like, why did you do anything about it? They didn’t know. No, I just didn’t think whatever it was. It’s like such a mistake these people make, whether they tell the truth or not. They just, you have an idea you gotta, you gotta protect it and and it’s something that’s important to do. And when the exciting thing is, when you get the patents issued for people, it’s you see the excitement of how important this was and how it’s made it such a difference in their lives. And you know, we had one person, a friend of ours, who did a medical patent that became fairly standard being used, and he’s like my whole life changed dramatically. The fact that we and that one was not an easy one. The Patent Office actually rejected it, and we had to do an appeal and said that the patent office was wrong, and we got the we won on appeal. We had another patent, which was written up in the New York Times, in which, in which we, my father Blessed Mary, came up with an idea with a break wake, that people would would play sports, and then they would tear their the ACL because if foot that got stuck in the grass, and he said, Why have a cleat that just breaks apart so your foot wouldn’t get stuck in the grass? And the the patent off, the patent examiner was like, oh, every, every cleat breaks away after a certain amount of prick. And he’s like, no, no, this is designed to break apart. It’s not like that. And so we had to go to appeal, Court of Appeals, and we wanted the Court of Appeals, and said, Yeah, this is designed to break apart, unlike something that just maybe break under extra we got the patent, and it was written up in New York Times, and we had another patent that the that all farmer Farmers Almanac wrote is one of the top, like 20 inventions of all time that we got patent issued. And I don’t think it’s one of the top 20. I think the President just is a big golf fan and was excited about how we got what they got. We got a patent for a ad on the bottom of a golf ball. So eventually, I guess they didn’t believe in gimmies, so that they would have to make sure they hit eventually, in the hall, and it’s a high end clientele they get in the hall, they go the ball, they see an ad, and we got him the. Was the rights to do those at two ads on that bottom of the golf hole and that farm resolver Act was just thought this was one of the greatest pads they ever saw. And then we were the ones who got the patent for. Chad Franzen 20:09 Wow. Those are some great stories. How do you approach negotiations and dispute resolutions in the context of intellectual property matters? Farley Weiss 20:19 So the general rule I have is that I would like to treat people like they’re treating me. So people are very kind and gentle. I’m trying to gentle with them. If they talk tough and act like they’re really tough, then we talk tough back. And so we try to try to meet them with how they are. We always try to start out very nice, and prefer that be the way everything is. But if they they talk like, you know, that they’re tough, we find that we talk tough back, then they then they drop the level and become easier to deal with. And if we don’t talk tough back, they think they can push you around and bully you so, so that it’s a, it’s a, you know, and also it’s all about leverage and negotiations. You know, it’s sometimes you have a lot of leverage and who your client is, and sometimes your client doesn’t have much leverage at all. So you have to be aware of where your client is and what leverage they have in the negotiations and what they’ll accept and and work through that. But it’s there’s different parts of negotiations, very important to know how to negotiate. Chad Franzen 21:22 Are there any common misconceptions about intellectual property protection, and do you find yourself having to educate clients about the value of that? Farley Weiss 21:32 Well, one of the things that’s very common, and we hear it all the time, fairly often, from clients, which is that I made this change from what someone else is doing. Can I use this, especially for copyrights, for example, and, and, or I have this name for a trademark, and it’s a little different from this other name in the same business, can I use this name and I say to them, if you were the other company, would you think that you could use that versus them? Did you think they got some protection for what they had. Wasn’t it broad enough to cover this? Isn’t this too similar? I said, Put yourself in the other person’s shoes, and what do you what would you say if you were then? And a lot of times that works. It gets them. They understand that that the standard and trademarks is a likely a vote of confusion. And so that means that a question whether it’s a similar name, it has to be in a similar business, unless it’s famous. So that’s the standard there and then for, for, for copyright purposes, it’s a substantial copy. So it’s whether it’s a a usage is substantially copied from the summer previous. It could be a paragraph or two, but it was done verbatim, and that was a violation of copyright law. Chad Franzen 22:47 As I mentioned, you’ve been president, past president, of the National Council of Young Israel. What kind of an impact has that had on you in your career? Farley Weiss 22:57 Well, what happened was, is, got me the doing the Young Israel Trademark protected is the most famous name of synagogues and the country–of the world even. And it also got me different, more known, some different Jewish clients that there were fairly prominent that the one of the trademarks that one of them I got before I became president, which is the most famous Jewish children’s singer in the world, Uncle Moishy. And so again, they’re protecting his name and and one of my favorite stories about it was that David did all these videos for kids, like little kids and, and so we would use those videos to try to keep our kids entertained, and especially me, when my wife would go out and say, you know, when I kids were little, like, you know, you got to watch the kids. I go put that Uncle Moishy video in. And one time, my kids, like, three years old, and saying, I want Uncle Uncle Moishy. She’s complaining, I want Uncle Moishy. And I’m trying to put the video in, get everything started. And he’s screaming and crying, and he wants this, this video. And all of a sudden my phone rings, and it’s Uncle Moishy on the phone. So I take the phone, they give it to my kid. I said, Here’s Uncle Moishy. And he stopped crying immediately. He was in shock, but it was the real uncle moishi on the phone. So they have some fun things like that can happen. But it’s, I think, that it got me certain, helped get me certain Jewish pines that I would not have gotten otherwise. But it’s something that it was an interesting experience, because I got to as president, all of a sudden, I get quoted in the newspaper for statements I would make, and one on these different trips, what was called the Conference of Presidents of Major Jewish Organizations to Israel and and meet the leaders of Israel and get have asked questions of them, and again, get tours of different locations in the country, and hear from all these different briefings. So it was, that was a very interesting thing. I got to do it for like, eight years. So it was a I was elected and reelected a couple times. It was, it was fun, fun. Experience a lot of pressure, in some ways, and took a lot of time. But it’s. Uh, it was, it was very interesting. Chad Franzen 25:02 Yeah, it sounds like, sounds like a great experience. Hey, I have one more question for you. But first, tell me how, how people can find out more about Weiss and Moy. Farley Weiss 25:10 So we have the website, weissiplaw.com that’s weiss, I as in Indiana, p, as in property. Well, intellectual property, ideas, intellectual property, and then law.com and so. And our regular phone number is 480-994-8888, and that’s for our office phone number and and they can just go on the website lobby about what we do and and call our office. And we do generally have free consultations. And again, then we give people five fees. The first stuff you have to do for a patent, for example, is, is, is the item patentable? People can have ideas and they’re not patentable. But that’s the first step before we can go to the next step of whether to do, whether through a search or file the application and for trademarks, as explain what a lot of lot of lot of attorneys don’t even understand what patents and trademarks are. So it’s a, it’s a, but that’s it’s fun to talk to all these different people we do, from individual clients to big companies that we represent and and each one has a unique aspect to it that is interesting to work with. Chad Franzen 26:18 Last question for you, what advice would you give to someone who is an aspiring intellectual property attorney and who was looking to build a successful career in the field that they wouldn’t maybe learn in law school they could only learn from, you know, the experience that you’ve had over 25 years? Farley Weiss 26:36 Well, I think the the way you don’t learn in law school is how to deal with clients. I think that’s the in essence, the most important thing is, is listening to the client and giving advice to the client. It’s something that the law is not like everything is so clear cut on some issues. And I think that a lot of times you have to make sure you deal with what the client wants to do. And also, there are times where the you explain the client, look at your chances of getting this trademark are not good, and they say, We want to file anyways. Well, that you can do that. You can tell you can still file if the chances are not great, as long as you let the client know these are the chances. But people file and don’t tell the client, then you’re gonna have major problems with the client. The client thinks I’m gonna get this trademark. You’re not gonna get it. So you have to get it. So you have to be very upfront and very honest with them, let them know that the chances are good or not good, what you think, and, and, and you have to know how to to and tell the client, look, I think you’re going to have possible problems. You change your name, you don’t you don’t want to have these problems. Your new business starting out. And so I think the main, main thing you’ll learn in the law school is how to advise clients. I think it’s a critical element, and I think it’s something that they don’t know. Really teach you, they teach you. They try to teach you the law, but they don’t teach you how to deal with the most important aspect, which is representing client. Because what you read in the Vex books is not a textbook case like generally that comes up, and I think that’s very important. And I think I’m like one other thing about the way I just did my first book just came out. Okay, so it’s not a legal book, but it’s a it’s a book on on I was involved because I was in doing as part of my outside interests, of which led me to become president of the National Council, against to be the president the young Israel of Phoenix. And I got involved with the with Senator John Connell’s office when he was doing the Jerusalem embassy legislation. And I was like an advisor to his office, outside advisor about it. And so I wrote a book about the whole legislation of moving the US embassy to Jerusalem as recognition, as the capital of Israel and the in essence, the Jewish right to Israel and and Senator Kyle did a Ford for the book, and Senator Joe Lieberman did a blurb on the book. And so did Alan Dershowitz and and the Ambassador David Friedman and Mike Huckabee and other people. And so it was just came out a few months ago on Amazon at the judasrecognition.com is the website for it. And so it’s been very exciting to, all of a sudden, start being on TV and radio and trying to promote the book. Chad Franzen 29:10 Yeah, that’s awesome. I’m sorry, what’s the what’s the book called? Again? Farley Weiss 29:17 So the book is called “Because It’s Just and Right”. Let me just show you a picture of it. I think I have it. Have it here. There maybe some put a drawer, see if they did that. All right, but I had it here. But anyways, all right, it’s because, “Because It’s Just and Right: The Untold Back-Story of the US Recognition of Jerusalem as the Capital of Israel and Moving the US Embassy to Jerusalem.” And the title came from when people would ask Senator John, why are you pushing this issue of moving the embassy to Jerusalem? And his response would because you’re not Jewish. Why would you care? And he said, because it’s just and right. So that was his response to it. So that. What we gave as the title of the book, and it’s more the story about Senator Kyl and and his actions. And this also talks about actions of the Congressman DeSantis, about hearings on the issue and then, and then the decision by President Trump. So we go through that, and we go through history behind it, and and there’s a fascinating thing we found out that, for example, five US presidents supported the Jewish sovereignty over Israel in the 1920s and late 19 teens, from Teddy Roosevelt and Warren Harding and Woodrow Wilson and and Calvin Coolidge and Herbert Hoover all the way through till so then that we bring that all the way through from till today. And so it’s a, it’s a lengthy book that’s Jerusalem recognition calm, but we think it has a lot of important information in it. And and so it’s, it’s on Amazon now, and we’re hoping to get in all the websites and working through those issues. We even did an audio book that we actually hired someone to do and and so that should be coming up also. Chad Franzen 31:02 Okay, great. Well, thanks for sharing that. Hopefully people will check it out. Hey, Farley, it’s been great to talk to you. Thank you so much for your time and all of your stories and your insight. Really appreciate it. Farley Weiss 31:12 Thank you, Chad. Great talking to you too. Chad Franzen 31:13 So long everybody. Outro 31:15 Thanks for listening to 15 Minutes. Be sure to subscribe and we’ll see you next time.