Our Blog
Why SEO for Divorce Lawyers is Important
- April 19, 2025
- Marketing
For divorce lawyers, search engine optimization (SEO) is essential. Unlike traditional marketing methods like billboards or TV ads, SEO targets people actively searching for legal representation at the moment they need it most. And unlike pay-per-click (PPC) campaigns or social media marketing, a strong SEO strategy delivers compounding benefits over time, resulting in a more sustainable, cost-effective lead-generation system. It builds credibility with both users and [ ... ] [Read More]
The Meteoric Rise of Voice Search: Its Impact on Law Firm Marketing
- April 19, 2025
- SEM / SEO / PPC
Voice search has gained enormous traction and is rapidly becoming many consumers’ preferred method of searching for information online. Devices like smartphones, voice-activated smart speakers, and in-vehicle voice connectivity are ubiquitous these days, enabling users to speak their queries rather than peck with fingers on keyboards. Voice-activated devices provide an ease of use that was unimaginable just a few short years ago. To stay relevant, law firms must [ ... ] [Read More]
EEAT for Lawyers
- April 18, 2025
- SEM / SEO / PPC
While “EEAT” leads most of us to think about restaurants or a plate full of delicious food, it means something entirely different in the world of Google. EEAT for lawyers speaks to the credibility and perceived authority of an attorney within the legal field. It lets Google know if the content on your law firm website is well-researched, vetted, and backed up by years of experience and education. Defining EEAT for Lawyers “EEAT” is insider SEO lingo for the [ ... ] [Read More]
In-House vs. Agency Content Marketing: Pros and Cons for Law Firms
- March 22, 2025
- Marketing Web Marketing
Content marketing is essential for law firms looking to build their online presence, attract potential clients, and establish themselves as authoritative voices in the legal industry. When it comes to content marketing, firms have two primary options: hiring an in-house team or partnering with an agency. Each approach has its advantages and disadvantages, and understanding them can help law firms make the best decision for their business. In-House Content Marketing [ ... ] [Read More]
AI Overviews and Search Results for Law Firms
- March 18, 2025
- Artificial Intelligence (AI)
AI Overviews are bold use of generative artificial intelligence designed to help Google searchers find the information they need. These AI-generated summaries that appear at the top of search results provide quick answers without requiring users to click through to websites. These overviews are powered by Google’s Gemini AI and represent one of the newest features contributing to zero-click searches. When AI Overviews (AIO) launched in 2024 amidst fierce competition [ ... ] [Read More]
How Can Law Firms Use Memorable Slogans and Taglines to Stand Out?
- February 22, 2025
- Marketing
In today’s competitive legal landscape, standing out requires more than just expertise—it demands a strong and memorable brand presence. A well-crafted slogan or tagline can serve as a firm’s verbal business card, instantly conveying professionalism, trust, and a distinct value proposition. Memorable slogans and taglines are powerful tools for law firms to differentiate themselves, build brand identity, and connect with clients on an emotional level. By [ ... ] [Read More]
Digital Marketing Statistics Your Law Firm Needs to Know in 2025
- February 19, 2025
- Web Marketing
With the rapid evolution of online consumer behavior, search engine algorithms, and advertising platforms, simply having a website is no longer enough. To stay ahead, law firms must rely on data-driven marketing strategies that align with the latest trends and insights. From search engine rankings to social media engagement, digital marketing statistics reveal what strategies are working, where potential clients are looking for legal services, and how firms can [ ... ] [Read More]
How To Network at Legal Marketing Conferences in 2025
- January 25, 2025
- Networking
It’s always a great idea for attorneys to get out there and network with peers and industry leaders to learn more about legal marketing trends, technology, and social media platforms that can impact your law firm’s lead generation and conversion rates. Now more than ever, with the meteoric rise of AI and social media influencers, a law firm can’t rest on its laurels and get left behind in the highly competitive field of legal marketing. One of the best ways to [ ... ] [Read More]
Content Marketing for Niche Legal Practices
- January 24, 2025
- Marketing
Content marketing for niche legal practice areas requires more than just showcasing your knowledge and experience—it demands a strategic approach that combines proven tactics used by general practices with nuanced strategies tailored to the unique opportunities niche areas offer for SEO. By addressing the specific needs of your target audience while optimizing your online presence to stand out in search results, you can position your firm as the go-to expert in your [ ... ] [Read More]
Attracting Graduates from the Best Law Schools: What Matters Most to Top Young Talent?
- January 24, 2025
- Guides
Most law firms have periods when they need to hire a new lawyer and are looking for a young attorney who is right out of law school. New graduates can be ideal because they are eager to learn, engage, and build a career, and a law firm can grow the attorney through their firm’s culture and processes. So how do law firms attract graduates from the best law schools? What matters most to top young talent? Why is your law firm an attractive choice compared to other [ ... ] [Read More]
