Our Blog
Programmatic Ads for Lawyers
- August 21, 2024
- Marketing SEM / SEO / PPC
To maintain an effective marketing campaign with measurable results, a law firm should employ a multi-channel approach that achieves maximum exposure across all forms of digital media – display, video, native, connected TV, and many others. It’s also important to target potential clients in every phase of the decision/purchasing journey, whether they’re just beginning to research a legal topic, are moments away from hiring a lawyer, or at any stage in between. In [ ... ] [Read More]
How Attorneys Are Using TikTok for Marketing
- July 25, 2024
- Marketing Social Media
Social media platforms are crucial tools for marketing in various industries, and the legal field is no exception. For most industries, possessing a presence across multiple social media platforms is key in targeting numerous demographics and audiences. One platform that has gained significant traction over a short period is TikTok. Known for its often brief but engaging videos, TikTok has transcended its origins as a platform for teens and young adults, evolving into [ ... ] [Read More]
Humans vs. Robots: Picking the Best Audience for Your SEO Content
- July 17, 2024
- SEM / SEO / PPC
Web content is being produced at a staggering rate. All over and everywhere readers find tens of millions of pages on the web, from news sites to social media posts to law firm content. Readers are struggling to drink from a firehose and often feel overwhelmed. So how do you get your law firm online content noticed, and stand out from the crowd? Should you be writing for humans who read the content, or for algorithms like Google and Bing that rank content? This is your [ ... ] [Read More]
How Lawyers Can Use AI to Improve Client Intake
- June 24, 2024
- Artificial Intelligence (AI)
Client intake is often the first of many administrative processes that law firms engage in throughout the course of a legal case. The process of onboarding new clients can be time-consuming and prone to errors, impacting the overall client experience and the firm's productivity. Clients, who are often experiencing the most troubling period of their lives, can also become frustrated by the steps needed to get them in the door. Efficiently acquiring a client’s [ ... ] [Read More]
SEO Strategies for Specialized Legal Practice Areas
- June 20, 2024
- SEM / SEO / PPC
Law firms are growing at a record pace in the U.S. While that’s great news for the profession overall, it also means increased marketing competition — especially for those in specialized types of law practices. If you don’t yet have an online presence or are struggling to build one, this news may make you panic a bit. Fortunately, understanding law firm SEO strategies can help. With good SEO for lawyers, you gain visibility and out-market your competition. Still, [ ... ] [Read More]
Understanding Local SEO for Employment Lawyers
- June 20, 2024
- SEM / SEO / PPC SEO News
As a lawyer, you likely have two goals — winning cases for your clients and finding more clients to serve. Often, having success in legal cases is easier than creating marketing ROI for lawyers. Still, you need to have a steady stream of clients coming in to grow your firm the way you’d like. Fortunately, having a solid strategy for local SEO can push you toward this goal and provide significant marketing ROI for attorneys. Simply put, understanding local SEO is [ ... ] [Read More]
Content Marketing Tips for Bankruptcy Lawyers
- June 20, 2024
- Marketing
Does Content Marketing Work for Bankruptcy Lawyers? Content marketing can be a highly effective strategy for bankruptcy lawyers looking to attract new clients and build trust within their community. By providing valuable and relevant content, bankruptcy law firms can position themselves as authoritative sources of information, ultimately driving more potential clients to their services. Implementing a well-structured content marketing plan not only enhances the [ ... ] [Read More]
How To Respond to Negative Law Firm Reviews
- June 19, 2024
- SEM / SEO / PPC Web Marketing
Ouch! It really stings when someone writes a negative review on social media about your law firm or one of your attorneys. As you begin to read, your eyes get big, you start to hyperventilate, you scramble to see who wrote it, and... What you do next will define the experience going forward. Rather than stressing out and being filled with apprehension, let’s take a brief time out and think this over. Remember the old adage -- life is 10% what happens to you and 90% [ ... ] [Read More]
How To Get Your Law Firm on the First Page of Google
- May 20, 2024
- Artificial Intelligence (AI) SEM / SEO / PPC Web Marketing
If you’re wondering how to get your law firm on the first page of Google, you’ll need to keep an eye on two very important developments: The rapid rise of AI-generated search results by ChatGPT, Claude, Gemini, Perplexity, and more. The emergence of much more sophisticated marketing content techniques that employ multiple channels to reach potential clients. Google is no longer the only player in town when it comes to search, though it is still by far the largest. [ ... ] [Read More]
Can Lawyers Trust AI?
- May 17, 2024
- Artificial Intelligence (AI)
The trustworthiness of artificial intelligence (AI) and generative AI for lawyers depends on various factors. AI can serve as a valuable tool for tasks like legal research, document analysis, and even drafting certain documents, but its trustworthiness hinges on factors such as the quality of the AI model, the accuracy of the data it's trained on, and the context in which it's used. To an extent, lawyers can trust AI to perform certain tasks where it has demonstrated [ ... ] [Read More]
