It’s tempting to think of web design as rich colors, vibrant images and cool tabs, but if that’s what you think, you’re missing the big picture: Design is the workhorse of your website.  It directly impacts the conversion of visitors into l[...]

While “EAT” leads most of us to think about restaurants or a plate full of yummy food, it means something totally different in Google’s world.  And because it’s critically important, law firms should familiarize themselves with the ins-and-o[...]

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. April signals the beginning of the 2nd Quarter 2019, and this month we’ll take a close[...]

Your intake process needs to be tight for every single inquiry. If it’s not, that multi-million dollar case may go to a competitor. You’re investing significantly in online marketing -- if you don’t have a solid intake practice, it’s like [...]

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. There’s lots of news from around the globe this month! We’ll take a closer look at t[...]

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing [...]

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. February may be the shortest month of the year, but that doesn’t mean it hasn’t been[...]

Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics[...]