Experts agree that Google’s May 2020 core update is probably the most significant and disruptive one since the August 1, 2018, Medic update. Google’s latest algorithm update, fully rolled out and completed on May 18, caused tectonic shifts in [...]

We all agree that America has walked through unprecedented times in early 2020, and as we move into summer, it’s time to start thinking about a “new normal.” Eventually businesses will reopen at partial capacity and courts will resume hearing [...]

The world of Pay Per Click (PPC) advertising is a heady world indeed, and your mind can start to spin when you see the costs and the fierce competition among attorneys nationwide who are scrambling to out-click each other. Rather than feeling overwh[...]

It is March 26, 2020 and COVID-19, aka Coronavirus, just stimulated the passage of a historic bill to help those affected by sudden loss of economic stability. We are all feeling stressed and unsure of the future -- lawyers and agencies alike. Stress[...]

We’ve all done a quick search on our smartphone looking for a nearby Indian restaurant or dry cleaner, and when we did, up popped a map and Google’s list of choices. With a couple of taps, we can find out a business’ hours, phone number and di[...]

Investing in your community can be a powerful brand-building endeavor and go a long way in creating goodwill for your law firm. Particularly if it is done with caring, enthusiasm and hometown pride. Whether it’s getting involved with the Kiwanis [...]

When people search for information online, it’s important to remember that they often ask questions that are full sentences.  This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather[...]

Every law firm has a lot of enthusiastic things to say about themselves.  Websites and marketing brochures everywhere are sprinkled liberally with “we” and “I” statements that tout the outstanding qualities of a firm. While it’s okay to[...]