Testimonials Can Convert Site Visitors into Leads
December, 20, 2019
Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks. The client seems so impressed and happy with the service provided that it compels you to make a phone cal[...]
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Ultimate Guide: Law Firm Differentiation and Branding
November, 22, 2019
Sooo, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential c[...]
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Should Attorneys Buy Leads?
November, 19, 2019
Probably Not.
Buying leads from one of the numerous lead-gen companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you thinkin[...]
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Don’t Rest on Your Laurels: Why You Should Continually Seek Client Reviews
October, 01, 2019
You may be feeling really good about some big client settlements or jury awards you’ve achieved in the last six months. That’s great! Take time to celebrate and bask in your success. And while you’re at it remember to ask those clients to wr[...]
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Writing a Law Firm Marketing Plan
August, 30, 2019
There’s this old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” Boy, is that ever true with growing your law firm!
That’s why writing a strategic, actionable and measurable law firm marketin[...]
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Location, Location, Location!
August, 05, 2019
In this digital and mobile world we live in, a swipe, tap and a couple of clicks are the way many clients find their law firm.
That’s why it’s so important for your firm to be digitally savvy, which means being easy to find online and readily[...]
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Notes From The SEO Underground: July 2019
August, 05, 2019
“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility.
July kept us busy in the world of SEO. In this edition of the SEO Underground, we’[...]
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How To Achieve A Perfect 10 Avvo Rating
July, 19, 2019
What Is Avvo?
Avvo.com is an online directory that includes 97% of attorneys in the United States. The site rates individual attorneys based on their Avvo profile and then publishes those ratings to sites like Google, Yahoo & Bing.
In their o[...]
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