Investing in your community can be a powerful brand-building endeavor and go a long way in creating goodwill for your law firm. Particularly if it is done with caring, enthusiasm and hometown pride. Whether it’s getting involved with the Kiwanis [...]

When people search for information online, it’s important to remember that they often ask questions that are full sentences.  This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather[...]

Every law firm has a lot of enthusiastic things to say about themselves.  Websites and marketing brochures everywhere are sprinkled liberally with “we” and “I” statements that tout the outstanding qualities of a firm. While it’s okay to[...]

Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks.  The client seems so impressed and happy with the service provided that it compels you to make a phone cal[...]

Sooo, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential c[...]

Probably Not. Buying leads from one of the numerous lead-gen companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you thinkin[...]

You may be feeling really good about some big client settlements or jury awards you’ve achieved in the last six months. That’s great! Take time to celebrate and bask in your success. And while you’re at it remember to ask those clients to wr[...]

There’s this old adage that says, “If you don’t know where you’re going, you won’t know when you get there.” Boy, is that ever true with growing your law firm! That’s why writing a strategic, actionable and measurable law firm marketin[...]