There’s an old adage that says, “If you don’t know where you’re going, you won’t know when you get there.”  This is certainly true of growing your law firm.  That’s why writing a strategic, act[...]

Voice search is a burgeoning frontier in SEO as more and more people speak into their smart devices rather than peck with fingers on keyboards.  Devices like smartphones, voice-activated smart speakers and in-vehicle voice connectivity are ubiqu[...]

Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. A [...]

In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to [...]

So, we’ve all heard about the importance of understanding the Google algorithm. – that mysterious, slightly intimidating cobweb of artificial intelligence that can cause traffic to your law firm website to skyrocket or to limp feebly into oblivio[...]

As Google continues to update its algorithm to recognize more and more patterns of human communication and thinking, the company refines its search results to more accurately pinpoint answers to users’ queries. When this happens, Google gives us a[...]

Whew! We made it! Well, almost. In a few weeks, 2020 will draw to a close and we’ll tie a bow on what can only be described as a wild reindeer ride of a year. So, as we enter the holiday season, how do we celebrate and how do we prepare for wha[...]

Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s importan[...]