“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. February may be the shortest month of the year, but that doesn’t mean it hasn’t been[...]

Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics[...]

Okay, you’re off to a good start.  It’s January and a New Year.  Your resolution is to be consistent and intentional about marketing your law firm this year.  Being proactive is the key to securing more clients.  Here are some additional[...]

Sometimes public discourse and the media hand law firms a marketing opportunity. This is one of those times. According to CNN, U.S. publishing company Merriam-Webster just announced that “justice” is the 2018 Word of the Year, after the wor[...]

Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, accord[...]

In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad g[...]

In a piece from the New Yorker in early 2018, writer Ken Auletta explored the new paradigm of advertising. His conclusion was that the smoky rooms populated with “creatives” plotting clever new ad campaigns had been replaced by devotees of B[...]

- Originally Published by Plaintiff's Attorney Marketing Newsletter By this point, I am sure many of you have become aware of the new Google algorithm update known as Medic. For those of you still waiting in the SEO emergency room, August’s [...]