“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. There’s lots of news from around the globe this month! We’ll take a closer look at t[...]

Ouch!  It really stings when someone writes a negative review on social media about your firm.  As you begin to read, your eyes get big and you start to hyperventilate and …  what you do next will define the experience. Rather than stressing [...]

“SEO Underground” is your first and fastest stop to find out about breaking news and recent algorithm updates that affect your firm’s online visibility. February may be the shortest month of the year, but that doesn’t mean it hasn’t been[...]

Pay-per-click is a fabulous tool. It allows for extreme customization when it comes to targeting. Geography Device (Desktop vs. Mobile) Landing Page (You get complete control over what page the prospect sees.) Budget Demographics[...]

Okay, you’re off to a good start.  It’s January and a New Year.  Your resolution is to be consistent and intentional about marketing your law firm this year.  Being proactive is the key to securing more clients.  Here are some additional[...]

Sometimes public discourse and the media hand law firms a marketing opportunity. This is one of those times. According to CNN, U.S. publishing company Merriam-Webster just announced that “justice” is the 2018 Word of the Year, after the wor[...]

Advertisements offering complex plans for marketing your law firm are plentiful – and their price tags expensive – but there are a lot of simple and cost-effective marketing techniques you can pursue to raise your firm’s visibility, accord[...]

In early days of Hollywood, Westerns were a huge draw for movie theaters. Audiences were compelled by tales of the Wild West, a turbulent era of American history that filmmakers neatly categorized into a fight between the good guys and the bad g[...]