Every law firm wants a vibrant and dynamic website that gets lots of traffic and converts visitors into leads. One strategy for doing this is to refresh older content in addition to creating new content each month. Why rely solely on writing new bl[...]

Attorney awards are plentiful, though sometimes misleading to the general public. Some awards carry outstanding prestige and even financial stipends, while others are just an easy way to toot your own horn. So, beware. With increasing competition, la[...]

Small law firms are always looking for marketing ideas that won’t sink their modest marketing budget. It’s hard to compete with those huge, multi-city national law firms that have hundreds of thousands of dollars to spend on marketing each year.[...]

From self-driving cars to grocery line checkouts, artificial intelligence (AI) now plays a significant role in everyday life. AI’s rise to dominance is just beginning, and experts agree that it will one day determine every aspect of social activity[...]

Today’s consumers play a unique version of “follow the leader” when it comes to choosing products and services to purchase. It’s called “social proof,” and the value of social proof for lawyers cannot be overstated. To combat uncertaint[...]

Probably Not. Buying leads from one of the numerous lead-generation companies targeting law firms may seem like an easy answer, but buyer beware. Lead-generation companies often wow with unbelievable promises during the sales process, leaving you [...]

Getting client reviews is one of the most important – and inexpensive – things you can do to turbocharge your online marketing efforts. Clients listen to other clients when it comes to choosing a lawyer. They want to know about the quality of y[...]

For busy attorneys, it takes a little extra time to pursue testimonials for lawyers, but, boy, is it worth it! Testimonials are a powerful way to boost your firm’s credibility and trust factor, which leads to higher website conversions. Unbiased,[...]