Our Blog
How to Plan Now for a Year-End Law Firm Giveaway
- September 19, 2023
- Marketing Networking
Providing top-notch professional and competent legal service is essential for the success of every law firm, but to get the word out and increase your client base, you’ve got to do some marketing as well. There are many law firms out there, and the goal is to get current and potential clients to notice and feel good about your company. That way, when the need for legal services arises, there’s a strong chance they’ll recognize your brand and turn to you for [ ... ] [Read More]
Best Mobile Designs for Lawyers
- August 25, 2023
- Design & UX
According to DataReportal’s April 2023 Global Statshot Report, internet users globally now spend 57% of their online time on mobile. So, when you post a piece of content on your law firm website, just over half the people who consume it will do so on their phones or tablets, rather than their laptops or desktops. You may not realize it, but there are specific considerations you need to keep in mind when it comes to your mobile site. If you ignore them, both your [ ... ] [Read More]
How Local SEO Can Benefit Your Law Firm
- July 25, 2023
- SEM / SEO / PPC
The benefits of local SEO for law firms lie in the idea that the legal profession is often highly localized. It depends on your area of practice, of course, but a large percentage of law firms attract clients from close by, often within their own town or city. When an ordinary person has a slip-and-fall accident, or needs legal representation after a DUI charge, they’re going to hire a lawyer near where they live, not in a different state or region of the U.S. [ ... ] [Read More]
Are Legal Directories Worth the Money?
- June 1, 2023
- Marketing
As an attorney, you might receive lots of emails from legal directory marketing reps who tout the gravitas and visibility of their directories and encourage you to buy a listing. They can be quite persuasive. But how do you know when to respond to these inquiries and when to discard them? You may be asking yourself: “Are legal directories worth the money?” The answer is, “It depends.” There are no hard and fast rules. First, if you have a limited [ ... ] [Read More]
How To Grow Brand Recognition in Your Community
- May 26, 2023
- Marketing
Building a strong brand presence in your local community is crucial for the growth and success of your law firm. While digital marketing can help you reach a wide audience, it’s important to focus on building a loyal customer base in your local community. By doing so, you can increase brand favorability and client referrals, and, ultimately, drive more business to your doorstep. What is Brand Recognition Brand recognition refers to a firm's overall visibility and [ ... ] [Read More]
Client Intake Guide for Lawyers
Law firms conduct client intake when they have new or prospective clients. The intake process involves signing up or onboarding new clients. When performing client intake, law firms gather basic information about the client, like their contact details and the information needed to take legal action. When done manually, the client intake can be time consuming for the client and law firm, especially for small firms. Also, it is unbillable, so lawyers don’t make money [ ... ] [Read More]
How to Identify AI-Generated Content and Why It’s Not Beneficial for Law Firm SEO
- March 20, 2023
- Artificial Intelligence (AI) Web Marketing
Artificial intelligence (AI) has become an integral part of the marketing industry, revolutionizing the way companies create and distribute content. With advancements in natural language processing (NLP) and machine learning (ML), AI-generated content has become increasingly common in marketing, from product descriptions to blog posts. However, it's essential to know how to spot AI-generated content in marketing. In this blog, we'll explore how AI-generated content is [ ... ] [Read More]
How to Make Your Law Firm Staff Feel Appreciated
- March 9, 2023
- General
A happy workforce is a productive workforce. When employees feel appreciated and valued, they will go the extra mile to finish a legal brief, deliver documents to a courthouse, and answer your law firm telephones with cheerfulness and compassion. The intrinsic value of satisfied law firm staff cannot be overstated. When a potential client calls your firm or walks into your office reception area, they can sense the atmosphere and assess within minutes whether your [ ... ] [Read More]
Featured Snippets for Lawyers
- February 21, 2023
- Guides
If you want your online content to be featured at the very top of a search results page and dramatically increase the likelihood that a user will see you, then it’s important to know more about featured snippets for lawyers. Featured snippets can drive the following: Increase click-through rates to your website Highlight your law firm in a crowded field of competitors Provide first-click answers to potential clients’ legal questions Build your brand visibility. [ ... ] [Read More]
How To Have a Successful Photo Shoot for Your Law Firm
- February 9, 2023
- Web Marketing
A picture really is worth a thousand words, so when launching a new law firm website (or simply updating the one you have), an investment in fresh, professional photography can make all the difference. If you’re a novice in the world of photographs, you may be asking how to have a successful photo shoot for your law firm. Read on to learn the lay of the visual land and find handy tips for ensuring that your photos speak volumes. How Law Firms Can Take Advantage [ ... ] [Read More]
