Folks believe a lot of things about lawyers that may or may not be true. Sometimes we hear these in good-natured jokes, and other times they are simply assumptions that potential clients have, even though they may not be accurate. It’s importan[...]

Learning how to write a blog can be a great way to raise the profile of your law firm and enhance brand visibility. Potential clients are always searching for information online, so why not coax them to land on your page when researching a legal top[...]

So, we know that targeted SEO (search engine optimization) causes readers to land on your web page when they query Google looking for a law firm to hire. But what happens next? How do you get that user to take the next step after reading your page [...]

ACTIVE ENGAGEMENT IS KEY TO POWERFUL LAW FIRM ADVERTISING THAT CONVERTS SEARCHERS INTO LEADS, AND LEADS INTO CLIENTS. It’s important to understand that advertising is a science as well as a creative endeavor. Advertising can be a feel-good exer[...]

Investing in your community can be a powerful brand-building endeavor and go a long way in creating goodwill for your law firm. Particularly if it is done with caring, enthusiasm and hometown pride. Whether it’s getting involved with the Kiwanis [...]

When people search for information online, it’s important to remember that they often ask questions that are full sentences.  This is especially true in the age of Siri and other voice-activated searches because people speak their questions rather[...]

Have you ever checked the Internet looking for a plumber or lawn service and then POW!! You read a testimonial that stops you in your tracks.  The client seems so impressed and happy with the service provided that it compels you to make a phone cal[...]

So, you want to stand out from the competition? Then you’ll need some “differentiators” that clearly state those qualities that set you apart from the law firm down the street. Differentiators are authentic and crisp promises to potential cli[...]